Brand communication is always strategic
Regardless of what will be developed in a second step: Nothing beats a well thought-out brand identity, a clear picture of markets, target groups and product positioning as well as a sound briefing. Whenever possible, we work here in Stuttgart on the basis of market research data. Our agency often develops these basics for design and creation in a joint process with our clients. They not only form the basis for good ideas, but also provide the criteria for their objective evaluation.
A GWA advertising agency from Stuttgart that knows no boundaries
Of course, we are also happy to take on individual assignments. In numerous awards for design and good creation, our agency has proven that we master the individual disciplines of advertising. We differ from other agencies in Stuttgart when it comes to developing brands in their various facets and creating cross-channel brand communication:
- A large proportion of our clients have to assert themselves on the international markets. International campaigns, which have to work worldwide, are part of our team’s daily business
- Many campaigns today run seamlessly across all channels, from print to digital, from POS to trade fairs
- In many cases, we tend to take as our starting point topics which we then take up in advertising and design, but also in content marketing
- We subordinate the individual measures to higher-level marketing and sales objectives. In close coordination, our experts link the activities in such a way that they mutually reinforce each other and work towards the goal across all relevant touch points
- Using the most modern methods of digital analysis, our agency tracks whether the individual communication measures have had the planned effect, learns a lot about target group behaviour and then optimises the activities in an agile way
Test our consulting expertise
We look forward to your questions and objectives. We will be delighted to prepare ourselves soundly for an initial consultation.
Call me in Stuttgart or write to me:
Thomas Birmelin, +49 (0) 711 / 16446-53
We love good creation – as a way to achieve goals
In our long agency history, we have built up a high level of general expertise in brand communication in Stuttgart. In this respect, we see ourselves both as a B2B agency and as a B2C agency. In both fields, we have acquired references from major international brands and leading medium-sized companies. For a number of clients, we were and are responsible for the entire spectrum of brand management In detail, our clients entrust us with the following:
Brand definition, brand positioning, digital brand management, supervision of brand registrations, brand architecture, umbrella brands, sub-brands, brand core history, brand interactivity, employer branding, brand academy. More under Consulting
2 Communication strategy
Market segmentation, product positioning, socio-demographic and psychographic target group definitions, development of personas, supervision of market research projects, consumer insights, country-specific approaches, advertising ideas, media-neutral guiding ideas, success mechanisms
3 Name finding
Strategic-creative name finding and development of brand names, branding, product names and company names, names for product groups, naming systems, development of brand and naming strategies
4 Claims & slogans
International brand claims, slogans related to campaigns or events
5 Logo development
Development of internationally protectable word/image marks, word marks or figurative marks, signets, key visuals, evolutionary logo further development
6 Corporate design
Development of corporate identities in print and digital media, as well as architecture and film, corporate design manuals, style guides, web kits, business equipment, visual language, corporate wording, corporate design portals, corporate architecture
7 Campaigns
National and international campaigns, ads, digital campaigns, social media campaigns, native advertising, international adaptation of campaigns, B2B campaigns, image campaigns, product launches, market launches
8 Brochures
Product brochures, image brochures, environmental reports, annual reports, customer magazines, employee magazines, anniversary brochures
9 POS Marketing
On-pack promotion, POS material, package design, trade marketing, trade marketing, design of shop windows and showrooms
10 Radio spots
Concept development and realisation of radio advertising and podcasts
11 Outdoor advertising
Creation of large-format billboards and city lights, advertising on means of transport, ambient advertising
12 International media planning
Media analysis, digital and classic media planning, social media advertising, Google ads, SMM, media purchasing, efficiency optimisation
+ more about international media ageny
13 Analytics
Cross-channel marketing analysis, data protection compliant, tracking, development of KPIs, reporting, ongoing optimisation of measures
