Unsere Kunden wünschen sich für ihre Situation eine spezifische Gesamtlösung, die aus den vorhandenen personellen und finanziellen Ressourcen die bestmögliche Wirkung erzielt und möglicherweise viele Facetten des Marketings umfasst.

Was uns von anderen mittel­ständischen Agenturen unter­scheidet: unsere Marketing-Kompetenz und damit die Fähigkeit, Kunden bei der Bewältigung ihrer Business-Herausforderungen erfolgreich zu unter­stützen. Häufig sind dies Aufgaben­stellungen im Bereich inter­nationales Wachstum, aber auch Produkt­einführungen oder disziplin­übergreifende Etats.

Vernetzte Lösungen und viel­fältige Etats

Our clients want a specific integrated solution for their situation, which achieves the best possible impact from the available human and financial resources, and which addresses many facets of marketing.

Our standard: a high level of quality in all disciplines. What distinguishes us from other medium-sized agencies is our marketing expertise and therefore our ability to successfully support clients in tackling their market challenges. These are often tasks in the area of international growth, but also product launches or multidisciplinary budgets.

The history of our client Interstuhl began over 50 years ago in a small village smithy and progressed with the development of the revolutionary bi-regulette work chair. Today, Interstuhl is one of the leading European manufacturers of seating furniture for the working environment. The company is present on the market with two strong brands: Interstuhl for the office environment, and Bimos for industrial and laboratory chairs. The globally active, family-owned company with close to 850 employees has its headquarters in Meßstetten-Tieringen in the Swabian Alb and achieves a turnover of over 160 million euros.

Concept development, planning and realisation of digital and print press work for the trade and general press in the DACH region; product and corporate PR, interviews and white paper platforms

Theme setting, and placement in the business and national daily press

Concept development and implementation of international press events

Consulting and advice on all topics related to public relations

The globally active family business is one of the leading European manufacturers of seating furniture for the working environment. Our task is to develop exciting PR stories.

With a focus on analog and digital decision-makers

As a manufacturer of drive systems for privacy and sun protection, Geiger is a classic supplier in the construction industry. Increasing and maintaining high awareness for the company and its products was the key objective defined for the communication strategy, content creation and placement in the trade media. Additionally, the brand had to be repositioned as part of a comprehensive transformation process. In a three-step process, the brand was positioned in a new context and defined in a contemporary way. This was followed by a roll-out of the new CI and a new CD with brochures, internal communication and media work in online and print.

In an exciting transformation process, we evolved the corporate identity from dark blue-grey to sunny and optimistic tones: Geiger as “Partner to the Sun”.

Drive systems for privacy and sun protection

ELCO Techday

Concept development, planning and realisation of (trade) press work in the DACH region

Live communication, sales-supporting events (planning and implementation including invitation management)

Trade fair communications (incl. tours for journalists)

Branding, corporate design, logo development

Consulting and advice on all topics related to public relations and media

Sustainability, efficiency and digitalisation – these three megatrends will also shape the construction industry in the coming years – our client ELCO (Ariston Thermo Group) has been pursuing these three goals for a long time now. At the ISH 2019, it underscored its claim to be one of the leading manufacturers in these areas. And this with tailor-made heating solutions for the housing sector, the trades, municipalities, industry and also private households – whether in new buildings or in renovation, modernisation and retrofitting projects. Our ELCO agency team not only provides highly customer-centric content marketing for the company with its 1,700 employees in 14 countries, but is also involved in trade fairs, events, film and photography.

Recaro Aircraft Seating is positioned as one of the leading premium manufacturers of aircraft seats in the aircraft interiors market. Customers include aircraft manufacturers such as Airbus and Boeing, as well as all major airlines worldwide. They value the innovative and exceptionally lightweight seats for the economy and business classes. With this in mind, it is essential to communicate on an ongoing basis the innovative strength of the company, the engineering and the products themselves on all channels and by various means of communication worldwide. This encompasses print and online campaigns including photo shoots as well as influencer marketing, corporate publishing with a high-quality customer magazine and, of course, ongoing press work for the trade and business press.

International press work for the trade and business press

Multilingual trade campaigns incl. photo shoots

Communications consulting (internal and external communication)

We support an enormous growth pace through maximum presence in the worldwide trade and business media as well as a high quality of communication design.

After ten years of research and development, Bosch presented its universal Vivalytic molecular diagnostics platform at the Eccmid trade fair in Madrid in April 2018. The device miniaturises the complex, personnel- and know-how-intensive laboratory work in molecular diagnostics and transfers it to an easy-to-use device. Test results are therefore available to laboratories, clinics and doctors much more quickly, safely and easily.

Based on qualitative market research, our assignment was to develop a central idea from the product positioning and then to transfer this idea to all media for launch communications.

Concept development and planning of the trade fair presentation

Explanatory animations for large video wall and exhibits

Brochure in German and English, incl. photo shoots

Advertising material for digital industry platforms

A textbook international product launch: Based on a strong main idea, we developed a wide range of marketing measures for Bosch Healthcare Solutions.

Product launch of the Vivalytic diagnostic platform

Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.

Ongoing strategic B2B marketing consulting

International content marketing, technical editing

Public relations/specialist press work for print and online media incl. placements in Europe, press events, online press conferences, AI-supported language versions

Trade fair communication (exhibitors and customers)

Concept development of innovative formats (digital and virtual)

We realise international content marketing and innovative digital experiences for the world's leading paper manufacturer and number one in Europe.

International marketing of specialty paper

Antalis Verpackungen GmbH is a leading specialist in the area of packaging concepts that help optimise packaging processes while reducing costs. Headquartered in Leinfelden-Echterdingen, the company has nine locations in Germany and three in-house packaging development centres. We have been supporting Antalis with classic PR work for several years. After the takeover of Antalis by the Japanese Kokusai Pulp and Paper Group, the packaging company revitalised its collaboration with us in 2021 with a new level of intensity. The clear focus is on the complete and integrated strategic development of communication and measures to support the global player’s sales activities into the future of packaging. Antalis is not only working on a sustainable marketing strategy with us, but also on comprehensive, sustainable corporate development. Together we are setting a clear signal for a green future for the packaging industry. And we are doing so in all conceivable B2B communication formats including PR, (digital) media, websites and landing pages, social media and online film formats.

Rethinking packaging: The focus here is on the all-embracing strategic development of brand and product communication – with communication concepts and measures that accompany the global player’s sales into a sustainable packaging future.

The Ruess Group supports you as a management consultant  and as an agency in the development of your sustainability strategy and  communication. Learn more

Lindenspürstraße 22
70176 Stuttgart 
T +49 711 16446-0
info@ruess-group.com

Lindenspürstraße 22 
70176 Stuttgart
 T +49 711 16446-0
stuttgart@ruess-group.com

Marienplatz 17 
80331 Munich 
T +49 89 2006556-0
muenchen@ruess-group.com

T: +49 711 16446-581
M: steffen.ruess@ruess-group.com

Unsolicited applications and recruitment ads

Cases

Networked solutions and diverse budgets

With a focus on analog and digital decision-makers

Drive systems for privacy and sun protection

Sustainability with a system

Aircraft seats for Airbus and Boeing

Product launch of the Vivalytic diagnostic platform

International marketing of specialty paper

Sustainable marketing in all its forms