Prod­uct launch of the Vi­v­a­lyt­ic di­ag­nos­tic plat­form

Customers

Bosch Healthcare Solutions GmbH

Industries

medical technology and pharmaceuticals

A textbook international product launch: Based on a strong main idea, we developed a wide range of marketing measures for Bosch Healthcare Solutions.

After ten years of research and development, Bosch presented its universal Vivalytic molecular diagnostics platform at the Eccmid trade fair in Madrid in April 2018. The device miniaturises the complex, personnel- and know-how-intensive laboratory work in molecular diagnostics and transfers it to an easy-to-use device. Test results are therefore available to laboratories, clinics and doctors much more quickly, safely and easily.

Based on qualitative market research, our assignment was to develop a central idea from the product positioning and then to transfer this idea to all media for launch communications.

The Result

  • Concept development and planning of the trade fair presentation
  • Explanatory animations for large video wall and exhibits
  • Trade campaign
  • Mailings
  • Brochure in German and English, incl. photo shoots
  • Website content
  • Advertising material for digital industry platforms
Campaign

Vi­v­a­lyt­ic trade cam­paign

Idea development, concept and creation

From scribble to finished display

From scribble to finished display

Shooting

3 pho­to pro­duc­tions for Vi­v­a­lyt­ic

Campaign shooting, photo production, application in the laboratory and product shooting in the studio

Campaign shooting

Apothekerin bei der Nutzung von Vivalytik

Application in the laboratory

product shooting

Shooting

Making of campaign shooting

Campaign film

Cam­paign film

An­i­ma­tion film for the Vi­v­a­lyt­ic trade fair

Dig­i­tal ban­ner ad­ver­tise­ment

Vi­v­a­lyt­ic ex­hi­bi­tion stand for prod­uct launch

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