Corporate Design Stuttgart

The visual language of a brand

Geiger Antriebe – A new Corporate Design
Geiger Antriebe – A new Corporate Design
Geiger Antriebe – A new Corporate Design

Approach: A deep understanding of the brand

  1. Revealing the brand core and defining a comprehensive brand identity
  2. Visualisation of a new look in the form of mood boards as a stringent transition to a new design
  3. Development of a new corporate design and consolidation in an inspiring design manual
  4. Implementation of all elements into practice
  5. Development of a new brand claim
Geiger Antriebe – A new Corporate Design
Geiger Antriebe – A new Corporate Design
Geiger Antriebe – A new Corporate Design
Geiger Antriebe – A new Corporate Design
Schloss Weitenburg – Design for the 300-year anniversary
Schloss Weitenburg – Design for the 300-year anniversary
Schloss Weitenburg – Design for the 300-year anniversary

Tradition and modernity

  1. Sensitive communication of the value of a historical cultural institution
  2. Various creative proposals for implementation
  3. Due to the unprecedented situation in the spring of 2020, only gradual implementation so far
Schloss Weitenburg – Design for the 300-year anniversary
Schloss Weitenburg – Design for the 300-year anniversary
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design

Design for an innovation leader

  1. Innovative products need an innovative design
  2. Strict derivation of the design from the brand identity
  3. Clarifying and laying out the brand architecture
  4. Communication to all subsidiaries worldwide
  5. Ongoing consultation and further development of the design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design
Schubert Group – Relaunch Corporate Design

Expansion

  1. Close exchange with industrial designers to ensure a balance between product design and communication design
  2. Continuous expansion of the design for interactive media through modular design libraries for programming digital applications
Schubert Group – Relaunch Corporate Design