Neuausrichtung von Marke und Kommunikation zum Kopieren
As a manufacturer of drive systems for privacy and sun protection, Geiger is a classic supplier in the construction industry. Increasing and maintaining high awareness for the company and its products was the key objective defined for the communication strategy, content creation and placement in the trade media. Additionally, the brand had to be repositioned as part of a comprehensive transformation process. In a three-step process, the brand was positioned in a new context and defined in a contemporary way. This was followed by a roll-out of the new CI and a new CD with brochures, internal communication and media work in online and print.
- Brand strategy
- Communications consulting
- Brand relaunch
- Photo shoots
- Public relations
- Business stationery
Brochures with a new look were designed, written, laid out and produced by the Ruess Group.
Pocket Guide für Mitarbeiter
The transformation process in the company including the brand relaunch requires the involvement of all employees. One of the agency’s tasks was to advise and develop the internal communication for the roll-out.
Foundation of a network platform
For more brand awareness and a stronger alignment of the company with other market participants, an industry network was founded together with the agency following strategic consulting – with an exclusive kick-off event, followed by further network events.
Facebook und Twitter
Concept development, event planning and implementation, including invitation, moderation and of course social media support with Facebook and Twitter for the industry event, were provided by the Ruess Group.