Dri­ve sys­tems for pri­va­cy and sun pro­tec­tion

Customer

GEIGER

Industry

Architecture, building, living, design

Partnership

since 2014

In an exciting transformation process, we evolved the corporate identity from dark blue-grey to sunny and optimistic tones: Geiger as “Partner to the Sun”.

The Customer

As a manufacturer of drive systems for privacy and sun protection, Geiger is a classic supplier in the construction industry. Increasing and maintaining high awareness for the company and its products was the key objective defined for the communication strategy, content creation and placement in the trade media. Additionally, the brand had to be repositioned as part of a comprehensive transformation process. In a three-step process, the brand was positioned in a new context and defined in a contemporary way. This was followed by a roll-out of the new CI and a new CD with brochures, internal communication and media work in online and print.

The result

  • Brand strategy
  • Communications consulting
  • Brand relaunch
  • Photo shoots
  • Brochures
  • Events
  • Public relations
  • Campaigns
  • Mailings
  • Newsletter
  • Business stationery
Brand

The brand as part of a com­pre­hen­sive trans­for­ma­tion process

GEIGER Antriebstechnik has determined that the formerly comfortable situation of the market is now a thing of the past and it is in a process of transformation.

GEIGER Antriebstechnik is proud of its heritage, its German values and its caring attitude. At the same time, these values must be transferred to the global present.

There is currently an attitude that says, “Hopefully we won’t have to give up too much.” In future the motto could be, “What excellent opportunities globalisation has given us!” In a three-stage process, together with the customer team we have placed the brand in a new context and given it an up-to-date definition.

Together with Geiger, the implementation stages are being defined at the moment with a view to the profiles of leadership, sales, employees in general, partners, buildings etc. We are currently working externally on a new claim, a new Corporate Design and new trade fair appearances.

The transformation process

Status Quo

Die Aussage des neuen Looks: GEIGER bändigt die Naturgewalt Sonne.

Brand relaunch

New cor­po­rate de­sign

In addition to modernising the logo and introducing a tagline (“Partner to the Sun”), the company was provided with a colour and design concept that was adapted to the new brand positioning.

GEIGER Moodboard

Imagery & Design elements

Logo & Claim “Partner to the Sun”

The new business stationery

GEIGER Design Manual
Communication material

Trans­mis­sion in print and dig­i­tal

Website, New products brochure, Smart-Home-Brochure, Pocketguide for employees

Responsive Website

Pocketguide for internal communication

GEIGER Brochure

Trade fair design

New ex­hi­bi­tion stand

In the new corporate design, a draft concept (not implemented)

Event

Foun­da­tion of a net­work plat­form

Exclusive industry event

For more brand awareness and a stronger alignment of the company with other market participants, an industry network was founded together with the agency following strategic consulting – with an exclusive kick-off event, followed by further network events.

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