Machine and systems engineering

International marketing in close partnership

since 1973

The Company

With great visionary power, packaging machine manufacturer Schubert has been looking towards the future for 50 years. And the company has been focusing on robotics and modularity since 1985. Schubert provides the world’s leading FMCG brands with almost magical systems for implementing the most challenging packaging processes. Today, the group of companies exports its machines worldwide and achieves a turnover of close to 250 million euros with its 1,200 employees.


  1. Ongoing strategic marketing, brand and communications consulting for the entire group of companies
  2. Product and program ideas
  3. Ongoing creative direction
  4. Market research, country-specific marketing concepts
  5. Concept development, planning and realisation of all communication measures worldwide

Strengthening the brand through a new corporate design

Idea development, concept and creation

Following a generational change on both the client and agency sides, we made use of archetype analysis to clarify and refine the Schubert brand, and then we redeveloped all communication. Strong light-dark contrasts support the company’s resolve and seemingly magical ability to build the most complex and self-controlling packaging systems. Strong diagonals underscore the future orientation and distinctiveness of the brand.

Customer magazine
Customer magazine
Customer magazine

Corporate publishing

Idea development, concept and creation

Since 2005, 1 x annually, 80 pages, 15,000 copies, German and English. Concept, text, editing, photography, design, production.

A stage for magically compelling machines

Idea development, concept and creation

Multiple diagonal lines underscore the brand’s dynamism and future orientation. Against a dark backdrop, the machines, which are lit up from inside, appear all the more impressive and intelligent. A client who stands out from the industry due to its high innovative strength and very independent technological path. Our aim was to create an exhibition stand that highlights this position and courageously distinguishes itself from the very matter-of-fact environments of the other exhibitors.

Schubert at the FachPack trade fair
Schubert at the Achema trade fair
Online magazine

Directly to Asia:

The Ruess Group accompanies Schubert’s market entry into China.
Idea development, concept and creation

On the occasion of ProPak China in Shanghai, the leading trade exhibition for processing and packaging technology, the Ruess Group also travelled to China. Together with a coop partner from Hong Kong and Beijing, the agency group supported its long-standing client Schubert in its market entry into China.

Social media web chat + Weibo
Trade campaigns for the Chinese market

Comprehensive content marketing

Idea development, concept and creation

Using an interdisciplinary approach, the agency group developed a trade fair presence, campaign and media planning, a Chinese microsite hosted on a Chinese server, a presence on the WeChat social media platform and worldwide PR with a special focus on the new Chinese market.

Propack Shanghai 2018