With great visionary power, packaging machine manufacturer Schubert has been looking towards the future for 50 years. And the company has been focusing on robotics and modularity since 1985. Schubert provides the world’s leading FMCG brands with almost magical systems for implementing the most challenging packaging processes. Today, the group of companies exports its machines worldwide and achieves a turnover of close to 250 million euros with its 1,200 employees.

Strengthening the brand through a new corporate design
Idea development, concept and creation
Following a generational change on both the client and agency sides, we made use of archetype analysis to clarify and refine the Schubert brand, and then we redeveloped all communication. Strong light-dark contrasts support the company’s resolve and seemingly magical ability to build the most complex and self-controlling packaging systems. Strong diagonals underscore the future orientation and distinctiveness of the brand.


Corporate publishing
Idea development, concept and creation
Since 2005, 1 x annually, 80 pages, 15,000 copies, German and English. Concept, text, editing, photography, design, production.

A stage for magically compelling machines
Idea development, concept and creation
Multiple diagonal lines underscore the brand’s dynamism and future orientation. Against a dark backdrop, the machines, which are lit up from inside, appear all the more impressive and intelligent. A client who stands out from the industry due to its high innovative strength and very independent technological path. Our aim was to create an exhibition stand that highlights this position and courageously distinguishes itself from the very matter-of-fact environments of the other exhibitors.






Comprehensive content marketing
Idea development, concept and creation
Using an interdisciplinary approach, the agency group developed a trade fair presence, campaign and media planning, a Chinese microsite hosted on a Chinese server, a presence on the WeChat social media platform and worldwide PR with a special focus on the new Chinese market.