Virtual trade fairs

Digital events fully networked

THE COMPANY

LiSEC develops and manufactures glass cutting and sorting systems, individual components and complete production lines for insulating and laminated glass production, as well as glass edge processing machines and tempering systems. The company, based in Hausmening/Amstetten, Austria, is a globally active group and has been offering innovative individual and comprehensive solutions in the field of flat glass processing and refining for over 50 years. In 2019, the group generated total sales of close to 224 million euros with around 1,250 employees and over 25 locations, with an export rate of more than 95 per cent. The portfolio includes machines, automation solutions and services. With its technology and automation, LiSEC sets standards in quality and engineering in the glass processing industry.

Assignments
  1. Virtual fair and showrooms (concept, UX design and programming, CRM integration)
  2. Digital media in combination with social media
  3. Public relations/trade press work for print and online media
    incl. placements in Europe and AI-supported language versions
  4. Moderation (talks and live streams)
  5. Trade fair communications
  6. Media (classic) in 21 countries (18 languages)
Virtual trade fair

Designed by partner architects, implemented by Creative Direction


Virtual walk-through Expo site with 6 different structures and a film arena – with stairs, lounge, machine holograms and 3D models


The 4-day LiSEC Campus with daily live sessions with management and experts, moderated streams


Sales drive around the clock on four continents

Lisec Campus

Over 1,000 registrations


5 languages


Approx. 400 broadcast minutes


Image and product films, documents for download, audio files, contest


Online seminars


Worldwide sales chat 24/7 via HubSpot


Registration via CRM


Very high time spent by visitors through interaction

Concept, design & planning, architecture


UX storyboard and visual implementation


3D world programming based on state-of-the-art gaming technology


Microsite with registration, programme and appointment booking


Interactive features


Content creation for the entire Campus


Live sessions with on-site moderation


Sales coaching


More about virtual trade fairs

Virtual trade fair
Digital advertising/social media content

LiSEC Campus campaign support


3 press releases
7 LinkedIn posts
Media Relations/placements in the trade press
4 Newsletters


Digital advertising with LinkedIn campaign and newsletter advertising:
2 LinkedIn campaigns over 8 weeks with 12 LinkedIn ads 435,000 impressions
Newsletter with a total of 15 advertising measures to 130,000 addressees worldwide in the target industries

THE COMPANY

Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.

Assignments
  1. Ongoing strategic B2B marketing consulting
  2. International content marketing, technical editing
  3. Public relations/specialist press work for print and online media incl. placements in Europe, press events, online press conferences, AI-supported language versions
  4. Trade fair communication (exhibitors and customers)
  5. Social media campaigns
  6. Digital media
  7. Virtual trade fair (exhibition stand)
  8. Moderation/facilitation
  9. Concept development of innovative formats (digital and virtual)
Virtual trade fair

Virtual trade fairs with live broadcasts from the TV studio set up in the agency, along with event moderation


Interaction with live product presentations, interviews and live sales chats


1,700 participants (visitors) from 49 countries worldwide
360 min. online event with moderation in 2 days
3 live sessions per day
720 min. airtime
Live broadcasts with interviews (incl. branding)


Digital platform with further information, videos and presentations (follow-up)

Find out more about digital trade fairs

Digital advertising/social media content

Campaign support


20 posts
450 followers
2,500 organic search results
200,000 sponsored impressions
600,000 impressions


LinkedIn ads, social media posts, single image ads, virtual registration for interpack/last call