CRM Stuttgart: Inbound marketing for 20% higher growth

The basic idea of CRM and inbound marketing is that interested parties find the company on their own, contact it and these contacts are maintained until an order is placed. Due to the rapid rise in the importance of digital channels in decision-makers’ media use, the potential for increasing sales with CRM has increased significantly. During the same period, the methods were further refined and the performance of the software tools was significantly increased. By 2020, the question is no longer whether to rely on CRM and inbound marketing – but how skilfully to do it.

The Ruess Group as a comprehensive inbound marketing agency based in Stuttgart

From its philosophy, CRM strives to provide exciting information with real added value for interested parties in the respective channels – inbound marketing is first and foremost pull marketing. Furthermore, the aim is to support and inspire the customer in his or her purchase decision process with targeted information units. In recent years, it has become apparent that a lot of proprietary and SEO-compatible content in web and social media marketing is no longer sufficient to generate leads more successfully than competitors in highly competitive market environments. Push marketing methods were added: Google advertising, digital advertising, social media advertising and PR are needed as amplifiers for customer relationship management in order to build the necessary reach in the target groups. In this respect, CRM and inbound marketing are very multifaceted. They need to be intensively embedded in the entire marketing and sales process. This requires a comprehensively positioned partner, like the Ruess Group in Stuttgart.

Brands need visibility

It is now becoming apparent that brand success cannot be achieved by digital means alone. Classic print campaigns are important to charge up the brand, to and give it a high level of awareness and recognition among a wide audience. Otherwise, interest in the brand and its perceived relevance in the digital channels will gradually diminish. We in Stuttgart will optimise your overall marketing.

CRM in Stuttgart solves a wide range of business assignments

In addition to classic sales work and lead generation at trade fairs, inbound marketing can represent a second powerful pillar for acquiring new customers and maintaining existing customers. It is possible to get started with little effort, and the model can be greatly scaled up with the right use of resources. With inbound marketing, international growth becomes predictable. Every company is faced with very specific challenges. In practice, we often encounter the following questions:

  1. How can I reliably grow internationally and develop new market potential with a predictable business method?
  2. How can I efficiently reach internationally dispersed and very specific contact people and actively prepare the sales department?
  3. How can I grow in spite of high competitive pressure and difficult market environments?
  4. How can I use the power of marketing even more intensely in addition to product innovations and strong sales?
  5. How can the marketing department make an active and measurable contribution to success?
  6. How can I create a system with which sales, marketing and service can work hand in hand, and in which all information about a customer or prospect is captured?
  7. Is there a system that not only allows me to see the incoming interactions of customers and prospects, but also to increase them even more through targeted active impulses?

Inbound marketing step by step

The starting point for inbound marketing is always an attempt to understand the target group as well as possible: How can I characterise my target group? Is there a buying centre? Is it helpful to formulate the individual roles in the form of personas? How does it search? In which environments can I best reach the target group? What information needs do the individual roles have in which phase of the purchase decision process? Which contact points play a role in the individual phases of the purchase decision process and what added value can I as a company provide there in each case?

The aim of the first contact phase is to generate leads, i.e. to make interested parties aware of the company and to win their e-mail address with interesting information offers. Provided this is done in accordance with the current data protection regulations, the e-mail address can be used and enriched for further marketing.

Wherever possible, and for reasons of efficiency, company responses are standardised and automated marketing is used. Where appropriate, chat functions or e-mail or telephone contact offers are used to promote personal dialogue and develop an ever better understanding of the interested party and his or her tasks. This way, the company can prove its expertise and develop a relationship with the potential customer. Key account managers then take over highly interesting contacts.

Our service as a CRM agency in Stuttgart

    • Strategic Consulting
    • Concept development for inbound marketing overall
    • Selection of Customer Relationship Software
    • CRM software implementation
    • Development of joint processes in sales and marketing for integrated Customer Relationship Management
    • Coaching of sales managers, marketing managers and key account management
    • Content development
    • Increase of frequency, leads and sales success
    • Lead conversion and lead nurturing
    • Optimisation of the entire lead management process
    • KPIs and reporting
    • Big Data Analyses
    • Permanent support and optimisation
    • Use of a CRM system for career pages and employer marketing
    • Supervision of projects also in Hamburg, Munich, Frankfurt, Cologne, Karlsruhe in the rest of Germany

Our strengths

    • Comprehensive marketing consulting
    • Content plus technology and data analytics
    • Networking


We see it as our job to find the best solution for our clients and are therefore not tied to individual software partners. We maintain intense contacts:

  • Hubspot (certified partner)
  • Salesforce
  • SAP
  • Microsoft Dynamics


Hubspot is a software that offers several variants of solutions for sales, marketing and service in one integrated solution. Many useful features have already been created and can be used from the start – in our view an ideal and versatile solution for medium-sized businesses in 2020.

Hubspot demonstration: Setting up a meeting