Highlights in the different disciplines

Since January 2022, we have been producing the new "imPULS Forum Antalis Verpackungen" series for Antalis Verpackungen. A video format with experts presented in infotainment style, examining current topics in the packaging and logistics industry from different perspectives.

As a full-service agency for the Schubert Group, we have been working as an outsourced marketing department for 50 years. Press work is just one of the key aspects of our diverse and challenging assignments in the context of fully integrated and international communication.

For packaging machine manufacturer Schubert, we developed a digital UX design guide to standardise all digital interfaces: Be it a website, a service portal or a machine user interface.

We provide strategic PR consulting and implement B2B-specific product and thematic communication as well as customer-centric content marketing for PERI scaffolding, formwork and engineering solutions in the DACH region.

The objective: To increase Manz AG’s visibility in the automotive industry, especially in the fields of electric mobility and battery production. How did we achieve this? With the right campaign mix of push and pull marketing. The close dovetailing of all the components of online marketing, social media marketing and PR, led to the campaign’s success. We also packed the sometimes very technical topics into compelling stories, which we adapted to suit specific channels.

We develop and carry out international press work and innovative PR formats such as web press conferences, digital trade fair presentations or a video series of industry talks for the world’s leading manufacturer of speciality papers.

A state-of-the-art, barrier-free and clear microsite was created for the BIM Cluster Bayern, which effectively increases the visibility of the BIM Cluster to the outside world.

From 4 to 10 May 2023, some 2,800 exhibitors presented their latest technologies and solutions for the packaging industry at the interpack in Düsseldorf. Close to 143,000 visitors from 155 countries attended the high-profile event. The interpack continues to be the most important and largest industry event for the international packaging industry. 

A brand is constantly evolving, so their look and feel also need to be continuously updated. Clear guidelines for the visual design ensure consistent communication, strengthen brand presence and increase recognition, which leads to more effective brand communication and a positive brand experience. We as an agency developed the corporate design for the Schubert company.

To sustainably increase the awareness of PERI MAXIMO panel formwork among the target group, we highlight the innovative unique selling points of the product in various media channels as part of a year-round campaign concept.

To visualise Mission Blue – the Schubert GmbH sustainability initiative – and its integration into global development goals, we created ten short films with statements from selected employees.

We launched a successful LinkedIn campaign for packaging machine manufacturer Theegarten-Pactec to promote their presence at the ProSweets 2022 trade fair. We not only significantly increased visibility and the number of followers, we also succeeded in qualitatively winning over the relevant target groups.

Schubert’s new corporate website is the communication hub for all external and internal channels – state-of-the-art in terms of technology, content strategy and analytics. Available in several languages and encompassing roughly 650 individual pages per language. In spite of its overwhelming size, it is extremely intuitive to use: Specific content can be found quickly thanks to AI-based search options. Concept, design, technology and editorial work are all from a single source – “made by the Ruess Group”.

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

As experts in international media planning on- and offline, we understand the unique challenge of developing country-specific media strategies for Schubert’s various target markets, B2B or B2C. Consumer behaviour and media use as well have experienced an unparalleled digital push, naturally driven by social distancing and as a result of trade fairs and other live events not taking place. Because we provide our clients with interdisciplinary and comprehensive support, we offer fully integrated communication solutions in campaign management, focused on customers and costs.

“Mission Blue” is the name of Schubert’s new Sustainability Initiative, which bundles all activities relating to sustainability. The new microsite is the focal point of all communications across all channels, externally and internally at Schubert. Concept, design, technology and editing – all from a single source – made by Ruess Group.

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

Storytelling at its best.
50 years of success packed into 3 minutes.

Rethinking packaging: The focus here is on the all-embracing strategic development of brand and product communication – with communication concepts and measures that accompany the global player’s sales into a sustainable packaging future.

When competing for experienced and future skilled workers, companies today have to present themselves in a way that suits the times. We developed an exciting user experience for Schubert System Elektronik GmbH that not only informs, but also inspires potential recruits with the company’s unique advantages.

The new service brochure not only provides an overview of the individually configurable service portfolio, it also integrates real-life practical examples and clearly communicates the many benefits Schubert’s digital services provide. 

With CAPTRON Solutions, CAPTRON has founded a consulting subsidiary. We defined the new brand architecture and identity with the client, and implemented the new online presence based on a headless CMS.

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

The new high-end website aims to underscore the company’s positioning as a world market leader in industrial pad printing as well as its global technological leadership.

With PR and content marketing as well as creative sales events, film and photography, we underline the technological leadership of heating technology company Elco.

A textbook international product launch: Based on a strong main idea, we developed a wide range of marketing measures for Bosch Healthcare Solutions.

How do you depict light? How do you explain the predictability of light? And all this in a compact brochure... Something like “printed light”? Not an easy task. Even for the experienced graphic designers and copywriters at our advertising agency for the creation of the new image brochure for luxwerk, a manufacturer of lighting technology.

The globally active family business is one of the leading European manufacturers of seating furniture for the working environment. Our task is to develop exciting PR stories.

In an exciting transformation process, we evolved the corporate identity from dark blue-grey to sunny and optimistic tones: Geiger as “Partner to the Sun”.

We support an enormous growth pace through maximum presence in the worldwide trade and business media as well as a high quality of communication design.

Time for an update? The Geiger Antriebe (Drives) brand’s visual language was given a completely new look and feel – based on an updated brand identity.

The Lisec Campus virtual ‘walk-through’ Expo site encompasses a fascinating and multifaceted world: 6 different buildings and showrooms, as well as a film arena, invite visitors to take part in a tour, with a lounge, machine holograms and 3D models.

The successful tool was first used in the trade fair context, then integrated to the company’s website: via the Siemens Hot Water Technology Configurator, users can experience a wide range of products and application fields for typical installation situations.

H+E supplemented its portfolio with new technologies and applications in the field of water treatment. The company’s website content was extensively updated and SEO-optimised.

The 20-page Recaro ‘onboard’ customer magazine is published twice yearly in both German and English.

Digital consumer behaviour calls for more application flexibility.

How can a service company strengthen its online credibility and get in touch with lost target groups? A nice example of content marketing.

What’s the ideal seating arrangement for my restaurant? With the innovative ‘Position Planner’ web tool, users can lay out their commercial spaces – with different catering furnishings – and try out a variety of layout and seating scenarios.

To support the launch of an entirely new generation of aircraft seats in various flight classes, Recaro ran an international print campaign highlighting the many features designed to ensure significantly enhanced comfort and safety.

Customer service first! With the Bosch Betriebskrankenkasse BKK premium calculator integrated to the insurance company’s website, users can try out various premiums and benefits to determine applicable insurance rates.

100 guests experienced extraordinary perspectives at the ELCO Tech Day in the Thyssen-Krupp test tower in Rottweil – with new product presentations and high-profile speakers from the world of architecture.

At the ECCMID medical technology trade fair in Madrid, Bosch presented its new Vivalytic laboratory analysis device at a distinctive, state-of-the-art stand – supported by a fascinating selection of media and animations.

Trade fair concept in new corporate design reaffirms sun partnership.

The fascinating world of water! At its trade fair stand at the ISH, Siemens positioned itself as a cutting-edge, forward-looking brand in the field of hot water technology, with its state-of-the-art technology – delivering significant customer benefits such as energy savings and enhanced reliability.

As part of an exclusive gourmet event in the context of the Orgatech trade fair, Interstuhl’s business owners cooked for 50 selected customers.

As an alternative to conventional face-to-face trade fairs, Sappi was one of the first companies to stage an innovative virtual trade fair with live broadcasts of press conferences, interviews and product presentations of the company’s new speciality papers – accompanied by live chats involving the sales team.

50 years of Schubert – the milestone was celebrated against an emotional and compelling backdrop. In a specially converted assembly hall in Crailsheim, company founder Gerhard Schubert and his entire family celebrated the anniversary along with 1,200 selected guests and internationally renowned violinist David Garrett and the SWR Big Band.