Management consultancy and agency

For In­ter­na­tion­al
Mar­ket­ing
Chal­lenges

Founding idea and archetype

Ar­che­type: Paving the way to the new. Found­ing idea: Cus­tomer ori­en­ta­tion.

In 2005, Steffen Rueß founded the core of today's agency group. In view of a rapidly growing number of communication channels, after various stations in specialized agencies and intensive discussions with clients, the need for a holistically thinking marketing partner was clear to Steffen Rueß. Clients began to yearn for agencies that could solve marketing tasks from a single source and provide them with objective advice as a sparring partner. At first, there were many skeptics who claimed that customers were only looking for specialists.

This overlooked the fact that the number of real experts in the special agencies is usually manageable. The bulk of the employees are usually rather young and still inexperienced forces. So it had to be possible to set up a smaller agency that almost exclusively bundles experienced experts from various disciplines and achieves amazing things with a compact team.

Start-up customers such as Bosch, Nestlé and Saeco proved the founding idea right. Two years later, a major industry discussion about this approach raged in the trade magazines. As a result, almost all major agencies began to form interdisciplinary client teams. Of course, the demand is high to operate in many disciplines and to be competent in many fields. But this founding claim still drives us today, it fascinates and enriches us. To contribute our part to the substantial success of our customers makes us happy. Understanding our customers' situation and developing services today that they will need tomorrow is our brand territory.

Servicequalität

Ser­vice­qual­ität

Whether it is a highly complex task that breaks new ground or an everyday communication tool: Our goal is always - in close and agile cooperation with the customer and in a joint process - to achieve the best result and to interlock the mutual know-how in an ideal way.

Through processes defined in writing in the teams, which we continuously optimize in feedback loops, we ensure that we also perform well in the basics:

  • Permanent availability of the respective team, even in case of vacation or illness
  • Reliable adherence to promised timings
  • Faultlessness of the relevant intermediate project stages and the final products
  • Reliability in billing issues
  • Competence of the individual employees
  • Quality down to the last detail

Struc­tures

Our basic idea could be described as federal. The agency group is structured according to units, which are at the same time their own limited companies under the umbrella of the Ruess Group.

We delegate a relatively large amount of responsibility to the second management level and the individual employee, leaving as much freedom as possible as to exactly how the respective project goals are achieved. In perspective, our unit managers are given the option of becoming partners in the company. The aim is to achieve the highest possible level of dynamism and identification, and to give the fun of and at work its due.

There is a certain art to bringing together up to 10 or 12 experts from the most diverse areas in an efficient process, depending on the customer and the project in the most diverse constellations. In other words, we work in an extremely agile and networked manner. The employees manage a broad stream of information in order to have the same level of knowledge in their project teams. For each task, we bundle competencies and create a customized, cross-disciplinary team for our customer that provides holistic advice and designs and implements its projects from a single source: its "customized agency".

Core

We do international marketing - in consulting, strategy, conception and realization.

Mission

Our mission is to effectively support our customers in the long term and achieve their business goals.

Benefits
  • A partner with overall responsibility for the achievement of objectives
  • An overall competent consulting and sparring partner
  • Effective overall solutions
  • Relief for the customer through services from a single source
  • Reduction of your control and coordination effort
USP interdisciplinary

Solutions that help you achieve your marketing and business goals are, in most cases, solutions in which multiple disciplines and different competencies play a role. No other agency in Baden-Württemberg offers this breadth.

USP International

Most of our customers have a high export share. Together with our customers, we have continued to expand our international competencies and contacts over the past decades. Today, we are active in all relevant industrialized countries around the globe with specific marketing concepts: from digital to advertising, content marketing and PR, we realize trade fair appearances worldwide. No other medium-sized agency in Baden-Württemberg works as internationally as we do.

USP Digital

Digital marketing has developed enormously in recent years and offers immense opportunities. But it has also become complex. Therefore, it requires a clear digital strategy with new content, design, programming, networking, digital advertising, CRM tools, tracking and data analytics almost every day. We do that. From a single source. And thus have the most complete digital service spectrum in the southwest.

Ex­per­ten­team

Our position in the market is determined by dimensions such as consulting, strategy, competence, quality. We work consistently to expand and improve these. It is therefore only natural that our teams are made up differently than is usual in the market. Internally, we call this the expert model.

And so our teams are characterized by:

  • High level of experience, average age 42
  • Wide range of language skills
  • Targeted further development of employees, average length of service currently 6 years
  • 90% of employees have a university degree
  • Industry experts work for industry experts (e.g., engineers write for engineers, architects write for architects)

There is also a dash of egoism behind this. We have no desire to struggle through projects with only junior staff. Experienced teams can achieve much more. We learn from and inspire each other every day - and simply have more fun that way.

Lead­er­ship crew

Our unit leaders manage agile units that can act very independently and on their own responsibility.

Stef­fen Ruess

Managing Partner

Markus Rah­n­er

Managing Partner

Rafael Rahn

Managing Partner, Munich

Frank Rau­camp

Authorized signatory