Digitale Media Literacy
Hard to control: The jungle of digital advertising
Your media skills used correctly.
Here you can find a wide variety of formats such as banners, ePaper and eMagazines, advertorials, newsletter teasers, stand-alone newsletters, eBlasts and eMailings, keyword cross-linking, video teasers, Google campaigns in ad words search and display, social media, retargeting campaigns, etc.
But what works, and what is really efficient and worth its price? Are the evaluations of the publishers and the Google data on visitor frequencies and click rates correct? To evaluate, plan and realise this is an entirely separate field of expertise. There is a lot to be gained, but also a lot of budget to be lost. You are welcome to contact our media planner Thomas Birmelin.