Classic | trade fair design

A cutting-edge trade fair presentation for Schubert


Gerhard Schubert GmbH


Mechanical and systems engineering


Since 1973

Trade fair

Interpack 2023, Düsseldorf

From 4 to 10 May 2023, some 2,800 exhibitors presented their latest technologies and solutions for the packaging industry at the interpack in Düsseldorf. Close to 143,000 visitors from 155 countries attended the high-profile event. The interpack continues to be the most important and largest industry event for the international packaging industry.

The client

As an innovation driver and technology leader, packaging machine manufacturer Schubert has been shaping the international packaging industry for more than half a century. With custom robot-based systems for FMCG manufacturers, the Schubert Group has been setting standards in terms of efficiency and flexibility.

The assignment

With its participation at the world’s leading trade fair for the international packaging industry, which was held for the first time in six years, Schubert aimed to build on its previous successful trade fair presentations. For many years, the Ruess Group has been developing Schubert’s trade fair design, which has already won several awards worldwide. This year, the objective was to present a multitude of technical innovations on the one hand. And on the other, the Schubert exhibition stand not only had to present the topic of sustainability in a transparent manner, it also needed to be implemented in a way that was as sustainable as possible. Special focus was placed on personal dialogue with potential customers and a fittingly inviting atmosphere on the stand.


  • Overall responsibility
  • Development of trade fair concept and architecture for the interpack and subsequent trade fairs
  • Trade fair design, trade fair graphics, animations
  • Supervision of all disciplines
  • Interdisciplinary networking – all from one source: worldwide communication about interpack with a trade fair campaign in international trade media (print & online), LinkedIn and Google Ads, social media, newsletters
  • Press conference on the 1st day of the fair at the stand including personalised press talks on site
  • Press kit with 6 press releases and a fact sheet for the international trade press
  • Trade fair landing page on to promote the interpack, with banners on the homepage and each individual page as well as interactive elements for lead generation

Trade fair presentations for the ‘magic’ machines

In addition to sales, service and digital marketing, trade fairs are an important touchpoint in our customers’ B2B communication.

As are the machines themselves, the Schubert design is unique and immediately recognisable. The Schubert presentation is emotionally charged, bold and lively. Innovative products can only be effectively communicated with innovative marketing. People and the relationships between people play an important role and express the inherent character of a family business.

Interested visitors to Schubert’s open and modern trade fair stand took advantage of the opportunity to experience the many exhibits with future-oriented technologies live.

  • Trade fair presentations worldwide, from Chicago and Shanghai to Paris and Milan as well as Nuremberg and Düsseldorf
  • 50-800 sqm
  • In the spotlight: 4 large packaging lines
  • Diverse diagonal lines underscore the brand’s dynamism and future orientation
  • Sustainability: suspended textile banners used as large space-creating elements; all stand elements are dismantled and used several times internationally
  • Concept, planning, tendering, construction and budget supervision, trade fair graphics, media – all from one source by the Ruess Group

Plenty of space for dialogue

The latest technology experienced hands-on

Interactive thematic islands – designed for multi-year use

An intimate atmosphere in the meeting zone with spotlights and designer furnishings

The new Packaging Perspectives programme bundles Schubert’s activities in the field of sustainable packaging: consulting, packaging development and research. And it’s all part of the Mission Blue Sustainability Initiative.

Forward-looking solutions for sustainable packaging

At four thematic islands on the stand, visitors could explore how Schubert Services can help them achieve even more from their packaging processes – with Schubert machine services, turnkey solutions, consulting and cutting-edge pharmaceutical packaging.

The machines

Flexibility, efficiency and availability have always been at the heart of Schubert’s robot-supported modular technology. During numerous guided tours of the trade fair stand, visitors are happy to take advantage of the opportunity to experience live how Schubert combines its proven concept with forward-looking ideas for new packaging processes.

Would you like to see more?
More works
All disciplines
trade fair design / Live

Siemens Hot Water Technology

The fascinating world of water! At its trade fair stand at the ISH, Siemens positioned itself as a cutting-edge, forward-looking brand in the field of hot water technology, with its state-of-the-art technology – delivering significant customer benefits such as energy savings and enhanced reliability.

trade fair design / Live
Der Bosch-Messestand

Bosch Vivalytic Exhibition design

At the ECCMID medical technology trade fair in Madrid, Bosch presented its new Vivalytic laboratory analysis device at a distinctive, state-of-the-art stand – supported by a fascinating selection of media and animations.

trade fair design / Live

Geiger Exhibition design

Trade fair concept in new corporate design reaffirms sun partnership.