Medizintechnik und Pharma

Product launch of the Vivalytic diagnostic platform

The Challenge

After ten years of research and development, Bosch presented its universal Vivalytic molecular diagnostics platform at the Eccmid trade fair in Madrid in April 2018. The device miniaturises the complex, personnel- and know-how-intensive laboratory work in molecular diagnostics and transfers it to an easy-to-use device. Test results are therefore available to laboratories, clinics and doctors much more quickly, safely and easily.

Based on qualitative market research, our assignment was to develop a central idea from the product positioning and then to transfer this idea to all media for launch communications.

The Result
  1. Concept development and planning of the trade fair presentation
  2. Explanatory animations for large video wall and exhibits
  3. Trade campaign
  4. Mailings
  5. Brochure in German and English, incl. photo shoots
  6. Website content
  7. Advertising material for digital industry platforms
Vivalytic trade campaign
Campaign shoot in the studio
Campaign shoot in the office
Digital banners
Digital banners
Campaign film
Animation film

Animation film for the fair

Product applications are explained using renderings and product illustrations. Implementation in the Bosch corporate design