Product launch of the Vivalytic diagnostic platform

After ten years of research and development, Bosch presented its universal Vivalytic molecular diagnostics platform at the Eccmid trade fair in Madrid in April 2018. The device miniaturises the complex, personnel- and know-how-intensive laboratory work in molecular diagnostics and transfers it to an easy-to-use device. Test results are therefore available to laboratories, clinics and doctors much more quickly, safely and easily.

Based on qualitative market research, our assignment was to develop a central idea from the product positioning and then to transfer this idea to all media for launch communications.