Due to the diversity of today's communication channels and rapid digital development, marketing and communications are becoming increasingly challenging and complex. The Ruess Group looks at the marketing of companies as a whole. Based on the sectors in which we are active, we explore our clients' content and market situations in great depth. In order to accelerate our clients' success, we develop and implement forward-looking, systematic concepts that make maximum use of synergies while minimising our clients' investment in briefings and monitoring. The services we offer range from consulting to content marketing and PR, corporate publishing and corporate design, from advertising and media to trade fairs, events and film.Agency profile
"Our strengths are our contacts to journalists, associations, trade fair companies and in the political arena."
An example of our work
The english-language magazine "Onboard" offers Recaro customers compelling background stories. Airline experts responsible for cabin equipment worldwide can look forward to insight on product development, market assessments and valuable market perspectives. In addition to our international press work, trade fair presentations and activities in digital channels, the magazine is an important facet within Recaro's communication portfolio.
Methods and benefits
Digital brand building
Today, our customers' target groups expect high degree of interaction opportunities with the brand
Current industry discussions are clearly indicating that content marketing and advertising work best together. Strong campaigns, mailings and distinctive fair booths ensure high-impact brand performance and presence. These are indispensable requisites to ensuring that editorial content receives the necessary attention from the target group and is perceived as relevant. And last but not least, the specialised media, which provides platforms and coverage for our content in print and digital channels, in turn, also benefit from revenue from advertising budgets.
In the digital "now" economy, content in the form of text, images and film is required for a client's many different channels almost daily. If materials are developed by an established core team, these experts are always up to date in terms of content and they can prepare communications independently and in a way that is SEO-optimised. Within the agency, an ongoing direct exchange between designers, programmers and media planning further strengthens content via digital advertising formats and Google AdWords.
The Ruess Group is going through a rapid development and growth process. We are tapping into new digital opportunities and tools in a very targeted way. We are consistently working on expanding our areas of expertise and our network. We count on our employees taking on quite a lot of self-responsibility and self-management, and with this in mind, we also offer excellent development opportunities. Internal and external advanced training, team workshops for continuous advancement, a state-of-the-art workplace and a company-subsidised pension plan complete our profile.