Current industry discussions are clearly indicating that content marketing and advertising work best together. Strong campaigns, mailings and distinctive fair booths ensure high-impact brand performance and presence. These are indispensable requisites to ensuring that editorial content receives the necessary attention from the target group and is perceived as relevant. And last but not least, the specialised media, which provides platforms and coverage for our content in print and digital channels, in turn, also benefit from revenue from advertising budgets.

In the digital "now" economy, content in the form of text, images and film is required for a client's many different channels almost daily. If materials are developed by an established core team, these experts are always up to date in terms of content and they can prepare communications independently and in a way that is SEO-optimised. Within the agency, an ongoing direct exchange between designers, programmers and media planning further strengthens content via digital advertising formats and Google AdWords.