Agency for Sustainability
Increasing global networking connects us in both a positive and negative sense. The implementation of a sustainable strategy along the entire value chain is fundamental to corporate success: Clients, employees and customers insist on transparency regarding working and production conditions, and they rightly expect manufacturers and service providers to assume social responsibility. Sustainability ratings define the selection of suppliers.
Climate-neutral agency with expertise in sustainability strategy, reputation management and corporate social responsibility
We are seeing a development that is in full swing – one that cannot be reversed: Customers, employees and clients want transparency regarding working and production conditions. And they rightly expect manufacturers and service providers to take on social responsibility. Consumers prefer to buy products that have been produced fairly, ecologically and sustainably. Clients in the B2B sector are introducing sustainability ratings and are rejecting suppliers and providers who are not able to demonstrate sustainability throughout the value chain. Applicants do not choose their employers solely on the basis of financial considerations, but expect a purpose, a sense of meaning and a demonstrable contribution to fair, sustainable collaboration. We have already developed several employer branding campaigns and strategies for our clients based on this.
Sustainable management all along the supply chain and corporate social responsibility are strategically vital corporate policy tasks. Ones that lead to a clear mandate for corporate management: Long-term successful business development combined with a positive company contribution to the sustainable development of society and societal natural conditions. With this in mind, sustainability management has become a central management issue, anchoring sustainability within the company and systematically implementing it in internal structures and processes. As an agency that advises on the many facets of sustainability, we recognised this some time ago and had ourselves certified as a climate-neutral agency. This makes us one of the few climate-neutral agencies in Germany today.
Beware of the ‘greenwashing’ trap
Sustainability is often seen too narrowly as a marketing and communication issue. In our daily work as a consulting agency, however, we see that this approach falls short. Sustainability reports or regular CSR initiatives are indisputably essential building blocks of sustainability communication. But without a suitable corporate and marketing strategy, sustainability communication is quickly exposed as greenwashing. It isn’t enough for a burger chain to colour its logo green or for an oil company to equip petrol stations with solar panels.
Sustainability communication calls for strategy and credibility
Such cross-channel and cross-disciplinary sustainability communication is never a one-way street, but rather a dialogue. Engaging with (critical) stakeholders, actively shaping debates and winning fans, followers and supporters are essential components.
Products that don’t live up to the new set of values (healthy, fair, vegan, environmentally friendly, sustainable) inevitably come under public scrutiny and are punished by increasingly discerning consumers. Both producers and retailers are facing up to the current changes in consumer behaviour. But many initiatives are still not authentic enough. We can help you rigorously define your sustainability strategy and activate it with an authentic communication concept.
We can support you as a strategy and management consultant and as an agency for sustainability in the development or optimisation of your sustainability strategy. Moreover, our experts will support you in successfully implementing your strategy.