Digital | Website

Sustainability microsite for Schubert


Gerhard Schubert GmbH


Mechanical and plant engineering


Since 1973

“Mission Blue” is the name of Schubert’s new Sustainability Initiative, which bundles all activities relating to sustainability. The new microsite is the focal point of all communications across all channels, externally and internally at Schubert. Concept, design, technology and editing – all from a single source – made by Ruess Group.

The client

With exceptional visionary strength, packaging machine manufacturer Schubert has been orienting itself towards the future for more than 50 years. And it has been relying on modularity and robotics since 1985. Today, ecological values are shaping a new global identity and the packaging industry especially needs to focus on sustainability. To this end, Schubert launched the “Mission Blue” Sustainability Initiative  to showcase its four fields of action: “Sustainable corporate governance”, “Climate-neutral production”, “Environmentally friendly machines and services” and “Sustainable packaging”.

The assignment

A microsite was required to communicate the “Mission Blue” Sustainability Initiative, and convey Schubert’s commitment to sustainability in an authentic and vibrant way – with its own logo and adapted colour scheme. The focus is on the four fields of action and is backed by industry pages and news.  Due to the highly dynamic nature of the sustainability topic, this microsite is continuously being expanded.


  • Structural and content concept
  • UX and UI design
  • Technical development
  • Editorial work

Website for food sector

State-of-the-art UX Design

The sustainability microsite makes full use of all the potential offered by state-of-the-art UX and UI design and links all the “Mission Blue” communication measures, including a dedicated logo, various films on the site and comprehensive communication with interviews, technical articles and case studies for the trade press, customer newsletters and extensive social media activities.

The four fields of action are at the forefront of the website. At a glance, users can explore the sustainability activities taking place within the company and in production (fields of action 1 and 2) as well as in the area of machines and packaging (fields of action 3 and 4). If they are interested, more in-depth attractively presented content can be found on sub-pages. A networked structure and quick navigation via jump labels make it very easy for the user to quickly access the desired content.

A dedicated colour concept

Responsive Design

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