Success through user-centred experiences

Experience Design

Successful digital products all stand out for one thing above all else: They put customers in the spotlight and meet their needs with pinpoint accuracy. Only those who know their users understand how to convince and inspire them: with intuitive user guidance, exciting functions and great designs.

Your contact for experience & design

Susann Höpel 

Susann Hoepel

Consultant Digital Projects


Inspiring customers with great experiences

Mobile view of the Headless Flip website.

Digital products can only be really successful when users can achieve their own goals. Because only then do they become happy customers. We know how to help you achieve these experiences and create a fantastic customer experience – for more business success and as a result, business growth.

Our focus is on digital projects that are complex in terms of content and technology, and call for sophisticated user guidance. Our goal is to deliver digital products with intuitive, engaging interfaces that delight your customers.

Our services

Our expertise in Experience Design

In experience design, experiences are created that not only involve services and digital products, but also encompass business processes and structures. We design the customer experience across all touchpoints and channels, creating new business ecosystems.

Customer Experience (CX)

Customer experience refers to the totality of all interactions and relationships a customer has with a company or brand. It includes both rational aspects (e.g. product quality, price) and emotive ones (e.g. trust, satisfaction). A good CX leads to greater customer loyalty and a stronger brand image.

User Experience (UX)

User experience design focuses on the digital product, be it a new corporate website that needs to persuade users of your USP and benefits, or a new e-commerce shop that can successfully sell your products. To create high-performance digital products, we put the user at the centre of everything we do, and we use sound market research and study results. We always aim to create seamless, intuitive and compelling products for the user that increase satisfaction while strengthening brand image.

To UX design agency
User Interface (UI)

Our user interfaces (UI) persuade through both functional and creative elements. The focus is, of course, on the usability of an interface, but we also create our own worlds with creative colours, emotionally charged images and appealing motion elements. Even in B2B, a digital interface should surprise and distinguish itself from the competition through skilfully staged elements. Aesthetically appealing user interfaces are a pleasure to engage with and increase the length of stay. They contribute to the success of your company.

To User Interface
User Centered Design (UCD)

We put the customer’s needs, wishes and behaviour patterns at the forefront of our products. We take the customer’s perspective into account during all phases of the design process – from concept development to implementation. We use a variety of methods, such as usability testing and prototyping, to ensure that the final design meets the needs of the user. Only when a digital product is developed for a customer (and not for the client) will it also meet their needs and be successful.

The design process

Our Experience Design process

Experience design is an interdisciplinary, iterative process. We always build each project team with specialists from the individual areas. Strategists, content experts, designers, developers and marketing specialists form the basis of your success.

The best way to achieve this is to bring together up to 10 or 12 experts from different areas in an efficient process – in different constellations depending on the client and the project. Every project brings with it different requirements that need to be met. And with us, no two projects are alike. 

The transitions between individual process steps are undefined and merge into each other. In this agile process, design decisions are not always set in stone and have to adapt to changing conditions – iterative, interdisciplinary and agile.

The Ruess Group GmbH experience design process.

We are experience experts in this areas

Abstract image for user research analysis, shows a play of light in different brightness levels.

User Research & Analysis

Good user research lays the groundwork for a successful user experience. Our services include UX audits, benchmarking, user interviews and much more.

Abstract image for digitalagentur konzeption shows a play of light in different brightness levels.

Architecture & Concept

Before you proceed to the final design of a digital product, you need to define the architecture. To this end, we use a variety of methodologies such as user flows, information architecture and wireframes.

Abstract graphic that resembles a starry sky in different colors.

User Interface & Prototyping

What was analysed and defined in the first steps comes to life in this design phase. Based on UI design, design systems and interactive prototypes.

Abstract graphic on the subject of website content, on which you can see the shadow of a person and splashes of colour.

Redaktion, Grafik & Entwicklung

We offer you the perfect combination of substantive content, appealing design & technical excellence for your digital product – with editors, graphic designers and developers working closely together.

Abstract graphic on the subject of software testing, represented by circles with graphic elements tapering into the centre.

Testing, Evaluation & Optimisation

User-centred experiences are decisive to the success of your digital product. Through regular user testing and ongoing optimisation, you can ensure that your website is aligned with the needs and preferences of your target group and is constantly being improved.

Digital products

Engaging customers with intuitive, great designs

A strong digital User Experience (UX) provides compelling interactions with your brand and converts initial users into returning satisfied customers.

Digital Experience Platforms

The image shows a Digital Experience Platform (DXP) that companies use to optimize their online presence.

With a Digital Experience Platform (DXP), companies can optimise their online presence by creating personalised digital experiences for their customers. A combination of advanced technologies, user-friendly design and personalised content ensures greater customer engagement and a stronger brand identity. Give your customers access to a unique, personalised online experience that reflects their specific needs and preferences.


Mobile view of the Headless Flip website.

Our team of experts specialises in developing user-friendly, engaging websites. Whether it’s a corporate website, career page, landing page or microsite – we take great care to deliver an outstanding UX experience and a unique design. Let’s improve your online presence together!


The image shows a mobile view on the topic of e-commerce.

With our e-commerce offering, we ensure a memorable user experience when shopping. Our focus is on responsive design and an intuitive user interface to ensure a smooth customer journey. We use state-of-the-art technologies to create a world-class UX experience that will delight your customers. We work closely with you to develop an online shop that meets your specific business goals and helps you drive sales.

Web magazine

The image shows a mobile view on the topic of e-commerce.

Experience an all-new level of user experience and design with our content hubs! Our solutions combine advanced UX experience design with effective content to reach and engage your target audience. Discover a new world of digital content and find out how a great user experience can drive your business forward. Our expert editors and media specialists will support you in content creation and distribution.

Web & Mobile Apps

A tablet shows the website of Go in Stellplaner.

Experience seamless digital interaction thanks to our innovative web and mobile app development. We combine state-of-the-art technologies with an engaging UX and design experience to ensure a great user experience. Discover the benefits of customised digital solutions to meet your specific needs.

Software as a Service

Software as a Service (SaaS) is a model whereby software applications are delivered as a service over the internet. With SaaS, you can take advantage of cloud technology by renting a software platform instead of having to own and operate it yourself. This allows you to focus on designing and developing an effective and excellent user experience.


Discover the freedom and flexibility of cloud technology today with our solutions for private, public and hybrid clouds. Benefit from the highest levels of security and scalability for your company and optimise your business processes. Decide today on your future in the cloud age.

Immersive Technologies

Experience the future of design with immersive technologies. Immerse yourself in a virtual world that adapts to your needs and create a distinctive, personalised user experience. Discover the possibilities of VR, AR and MR and be inspired by a new dimension of design.


Experience Design projects

All disciplines
website / digital
Schubert Group Homepage in Macbook

Schubert international corporate website

Schubert’s new corporate website is the communication hub for all external and internal channels – state-of-the-art in terms of technology, content strategy and analytics. Available in several languages and encompassing roughly 650 individual pages per language. In spite of its overwhelming size, it is extremely intuitive to use: Specific content can be found quickly thanks to AI-based search options. Concept, design, technology and editorial work are all from a single source – “made by the Ruess Group”.

website / digital
Mockup of the website of the start-up Flip, developed by the website development company Ruess Group.

Flip app website development

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

Your contact for Experience Design

Send in your questions and your objectives to us. We will be happy to prepare for a first meeting.

Susann Höpel 

Susann Hoepel

Consultant Digital Projects