Experience Design

User Research
& Analysis

User research and analysis are paramount to developing digital products and services that are precisely tailored to users’ needs. By analysing user needs, behaviours and pain points, we create digital experiences that make customers’ lives easier and better. A variety of methods enable us to understand user expectations and to develop a deeper understanding of their needs. This ultimately contributes to digital products and services being more effective and successful.

Yout contact for User Research & Analysis

Why user research

Why is user research so important?

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User research is an important step in digital product development, as it helps understand users’ needs and expectations, and design products based on them that are truly useful and user-friendly.

By collecting data and feedback from users, problems can be identified early on and solutions can be developed that meet target group needs and requirements. User research contributes significantly to reducing the risk of a product failing in the market or not meeting users’ expectations. It also allows the development of products that excite users and create greater user loyalty and satisfaction over the long term. Ultimately, user research is an important component of successful digital product development.


Our services in user research & analysis

We will help you better understand your customers, identify their needs and put them at the centre of your digital product development.

We conduct user research studies to gain insight into the behaviour, attitudes and experiences of your target group. We analyse your existing digital products and identify optimisation potential to improve the user experience. Based on these findings, we develop customised solutions that meet your customers’ needs and lead to positive customer engagement. Our expertise and experience in user research and analysis of digital products are the key to your success.

User Research

User research is a process of collecting data about the needs, behaviours and perceptions of users in order to make better decisions about the design and development of products and services. It uses methods such as surveys, observations, usability tests and the analysis of behavioural data. User research helps develop an in-depth understanding of user needs and improves decisions regarding the design of user interfaces, functionalities and features. Comprehensive user research leads to a better user experience and more satisfied customers.


Benchmarking is a process of evaluating the performance and efficiency of a company, product or service compared with other companies, products or services on the market. It involves identifying key performance indicators (KPIs) and comparing the company’s performance with that of competitors. The goal of benchmarking is to identify best practices and learn how to improve while closing the gap with competitors. Benchmarking can be applied in different areas, such as product development, processes or business practices. Regular benchmarking contributes to ongoing improvement and to your company’s competitiveness.

User Interviews

User interviews are qualitative research methods that involve communicating directly with users to find out more about their needs, behaviour patterns and perceptions. Specific questions are asked to gain a more in-depth understanding of the user’s perspective. User interviews can be conducted in person, by phone or online. They are an important part of the user research process and a valuable source of information to improve the design and development of products and services. User interviews also enable us to better understand user needs and problems, and to make more informed decisions about the design and development of products and services.

Online Surveys

More broadly-based online surveys are also a valuable tool for understanding user needs and expectations and successfully designing digital experiences. By surveying multiple users online at the same time, we can gain valuable insight that help us customise digital products and services to the needs and demands of the target audience. By using online surveys, companies can save time and money by collecting and evaluating feedback faster and more efficiently than in individual user interviews. It also allows us to create an informed foundation for design decisions to develop unique and successful digital experiences that meet users’ needs.

UX Audits

A UX audit is a systematic review of a product or service in terms of its usability. A UX audit involves a comprehensive analysis of user flow, interactions, content and visual design to determine how well the product or service meets user needs. The goal of a UX audit is to identify problems and areas for improvement, and make recommendations to improve the user experience. UX audits can be carried out before a product is launched, during further development, or even on existing products to check and improve their usability.


Works digital

All disciplines
website / digital
Schubert sustainability microsite

Schubert sustainability microsite

“Mission Blue” is the name of Schubert’s new Sustainability Initiative, which bundles all activities relating to sustainability. The new microsite is the focal point of all communications across all channels, externally and internally at Schubert. Concept, design, technology and editing – all from a single source – made by Ruess Group.

website / digital
Flip app website development

Flip app website development

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

Your contact for User Research & Analyse

Send in your questions and your objectives to us. We will be happy to prepare for a first meeting.

More Experience Design Services

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Architectur & Concept

Before you proceed to the final design of a digital product, you need to define the architecture. To this end, we use a variety of methodologies such as user flows, information architecture and wireframes.

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User Interface & Protoyping

What was analysed and defined in the first steps comes to life in this design phase. Based on UI design, design systems and interactive prototypes.

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Editorial Work, Graphics & Development

We offer you the perfect combination of substantive content, appealing design & technical excellence for your digital product – with editors, graphic designers and developers working closely together.

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Testing, Evaluation & Optimierung

User-centred experiences are decisive to the success of your digital product. Through regular user testing and ongoing optimisation, you can ensure that your website is aligned with the needs and preferences of your target group and is constantly being improved.