Experience Design

Architecture & Concept

Before proceeding to the final design of a digital product, our experts in architecture and concept development ensure that the digital products look good and are also efficient, user-friendly and scalable. We use a variety of methods such as user flows, information architectures and wireframes.


Our expertise in Architecture & Concept

We develop high-performance, innovative solutions that support your business goals – and we deliver a user experience that is both visually and structurally outstanding.

User Journey Map

User journey maps give us more in-depth insight into the user’s needs, challenges and emotions. We use user journey maps to capture, understand and improve the user’s perspective. Ultimately, we use this information to make better decisions about the design and development of products and services. With user journey maps, we identify processes and touchpoints that need to be optimised to create a better user experience – from the awareness phase all the way through to the after-sales phase.

User Flows

User flows are an important building block for a successful digital user experience. We use them to visualise the paths that a user takes through our app or website. This enables us to optimise processes and identify sources of error – before they can become major challenges. 

Jobs to be done

Jobs to be done (JTBD) is a method that focuses on what tasks or ‘jobs’ users want to do when they use a particular product or service. We use it to understand users’ needs and motivations and to develop digital products that meet those needs. By focusing on the tasks that users want to perform, we can ensure that digital products are designed to perform those tasks effectively and efficiently.


A clear, well-structured information architecture is a key factor towards achieving successful digital experiences. It helps provide users with intuitive navigation and orientation on the website. Through careful planning of the information architecture, even complex content can be made easily accessible and therefore spark user interest. A good information architecture also takes into account the needs of the users and helps promote the desired user behaviour, for example by prominently positioning important information.


We use wireframes to plan and visualise the structure and navigation of web and app designs before they go into development. With the help of wireframes, difficulties in the user experience can be identified and resolved early on. They also serve as a basis for new prototypes and enable better collaboration between designers and developers.


Digital projects

All disciplines
website / digital
Flip app website development

Flip app website development

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

website / digital
Schubert sustainability microsite

Schubert sustainability microsite

“Mission Blue” is the name of Schubert’s new Sustainability Initiative, which bundles all activities relating to sustainability. The new microsite is the focal point of all communications across all channels, externally and internally at Schubert. Concept, design, technology and editing – all from a single source – made by Ruess Group.

Your contact for architecture & concept

Send in your questions and your objectives to us. We will be happy to prepare for a first meeting.

More Experience & Design Services

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User Resarch & Analysis

Good user research lays the groundwork for a successful user experience. Our services include UX audits, benchmarking, user interviews and much more.

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User Interface & Prototyping

What was analysed and defined in the first steps comes to life in this design phase. Based on UI design, design systems and interactive prototypes.

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Editorial Work, Graphics & Development

We offer you the perfect combination of substantive content, appealing design & technical excellence for your digital product – with editors, graphic designers and developers working closely together.

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Testing, Evaluation & Optimisation

User-centred experiences are decisive to the success of your digital product. Through regular user testing and ongoing optimisation, you can ensure that your website is aligned with the needs and preferences of your target group and is constantly being improved.