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Performance driven by wide-ranging expertise

The digital agency to help you reach your ambitious goals

The boundaries between development, product management, sales, marketing and design are dissolving through the internet and digital technology. Many current issues require a shared cross-disciplinary and agile process in which all stakeholders work together as one team. As a strategic digital agency, we support companies and brands in aggressively making use of the opportunities and huge possibilities that digitalisation opens up to achieve their growth and marketing goals.

Headless CMS is replacing
traditional CMS for websites

Virtual trade fairs expand
the sales toolbox

Efficient and durable

Web technology as a success factor

The importance of corporate and brand websites in B2B and B2C business is growing rapidly. Through search engines such as Google and social media channels, the reach of the digital channels that can be directly influenced by our customers is growing and even surpassing that of the printed trade media – many times over. The technologies are available to precisely and measurably address target groups that are scattered across the globe and located in specific industry segments, and to contact them individually through the media. The distribution costs are relatively low, but the development and maintenance of these marketing systems require a diverse know-how that only expert teams in a comprehensively positioned digital agency can provide.

Be it purely for communicative purposes, for initiating sales or as an e-commerce solution for immediate purchase. We embed websites into a company’s software landscape via interfaces and achieve efficiency gains through automated processes. As an experienced digital agency, we can use web technologies to implement a wide variety of mechanisms and make the most diverse goals attainable for you. 

Our strength: We offer holistic, integrated solutions while lightening your workload

  • Strategic: Our experienced team supports you in aligning your internet projects with your sales, marketing and brand strategies
  • Industry expertise: We have in-depth knowledge of a wide range of industries and can advise you on how best to develop your competitive position
  • Strong UX design expertise and skills: From consulting, research and analysis to information architecture, UI, prototyping, development, testing and evaluation
  • Open to state-of-the-art technologies: We look for the latest and best technical solution for each project
  • Comprehensive range of services: Embedding into more complex software landscapes, SEO, specialised editing, translations, photography, videos, analytics, digital media planning
  • International experience: We carry out digital projects for international use – in Asian markets as well
Comprehensive and experienced

Strategic capabilities as a digital agency 

Internet technologies are decisive to current and future company success. As a digital agency, we are committed to working with you to identify the new and different services and customer benefits that digitalisation can bring. We support companies in taking on the following challenges: 

Development of new business models and services
Digital transformation of sales and marketing
Digital strategies
Digital brand management
Marketing controlling

Ongoing interdisciplinary analysis of marketing activities enables campaign success to be measured and provides a solid basis for strategic decisions in marketing planning.

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CRM and inbound marketing

A CRM agency solves a wide range of briefs with the goals of maintaining existing customers and acquiring new ones. The work involved is scalable, in close collaboration between marketing and sales.

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Software development
Employer marketing
Cases

Our cases

International marketing of specialty paper

Sappi

We realise international content marketing and innovative digital experiences for the world's leading paper manufacturer and number one in Europe.

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Product launch of the Vivalytic diagnostic platform

BOSCH

A textbook international product launch: Based on a strong main idea, we developed a wide range of marketing measures for Bosch Healthcare Solutions.

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All cases
Technology and content

Operational expertise and skills as a digital agency 

The focus of our team is on internet projects that have special requirements in terms of performance and functionality or that are extremely complex in terms of structure or content. The aim is to provide solutions that can be easily changed and updated with manageable effort.

The service areas of our digital agency in detail:

Websites

Our core expertise as a web agency and website agency

Web magazines

A web magazine often replaces printed customer magazines

Intranet presences

As an intranet agency, we take on intranet consulting as well as intranet development

Online employee magazines

We develop technology and content for digital employee magazines and newsletters – all from a single source

App programming

As an experienced app agency, we offer a wide range of services in the field of app development 

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Sales apps

Field service apps can be developed on their own or as part of websites

E-commerce

As an e-commerce agency, online shop agency and webshop agency, we offer both simple and complex solutions

Search engine optimisation

As an SEO (search engine optimisation) agency and SEO web agency, we view SEO in all its facets

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UX design

As a UX design agency or design studio, we have wide-ranging expertise in the following areas 

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Web analytics

With a broad set of tools, we analyse user behaviour and the target achievement of web solutions

Interactive trade fair modules
Work examples

Digital work

All disciplines
website / digital

Website development for the Flip App

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

website / digital

Innovative tools for optimised security and scalability on the Web

Digital consumer behaviour calls for more application flexibility.

website / digital

Sustainability microsite for Schubert

“Mission Blue” is the name of Schubert’s new Sustainability Initiative, which bundles all activities relating to sustainability. The new microsite is the focal point of all communications across all channels, externally and internally at Schubert. Concept, design, technology and editing – all from a single source – made by Ruess Group.

How we proceed

Growing demands on concept development and networking

Whereas the realisation of standard functions on a website today and in the future can be mastered with increasing speed, the conceptual processes need more and more attention. How can complex functions and huge amounts of project content be digitally designed in such a way that they can be quickly understood by the various users while being user-friendly? How do users actually perceive the user experience in practice? Which customer journey is typical for the user, for the individual persona? Do the various interfaces the user knows from the company function in accordance with similar criteria? Do these adhere to current and uniform laws in design? It is not uncommon for the conceptual work for the development of the information structure, the user experience, the technical planning and the search engine alignment to take up an important part of the time budget. The simpler and more logical the result should appear to the user, the more time-consuming it is for the project team to develop the concept.

Important perspectives

More Magazine Articles

What is DXP (Digital Experience Platform) and Why Do We Use It

08.01.2023. / 9 min read

DXP is a software solution whose mission is to manage, optimize and deliver the user experience across all the digital sources we use. The digital experience platform is designed as a central platform that can manage a wide range of different touchpoints. We can present it as a strategic investment that helps companies improve their business, keep up with the rapid growth of the digital marketplace and keep users happy with the personalized experience they receive.

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Industry talk establishes itself successfully

09.10.2022. / 4 min read

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

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More Magazine Articles
As a digital agency, we are shaping the future

From web presences to interaction platforms

2020 clearly revealed emerging trends: For economic, ecological and of course health reasons, personal contacts will be reduced in the future. The use of digital meeting and information formats will increase. Web technology will replace live trade fairs as the leading medium in B2B sales. This is shaping the approach of how websites will be developed in the future. Websites are evolving from information platforms to interaction platforms in the context of progressive digitalisation.

Less and less people will have the patience to read longer texts. They will be quicker to make direct contact. In this context, companies with many of their employees working in home offices, along with their internationally distributed development and sales and service teams, will be far less of a central ‘real’ place in the future, as we still think of it today. Rather, we will view it as an expertise and performance network. The website represents this network and gives customers and interested parties direct and immediate personal access.

Digital & adjacent

Virtualisation as a new cosmos

Of growing importance for the digital customer experience is the virtualisation of complex content by means of virtual reality and augmented reality. Under the term metaverse, these digital possibilities will merge even more strongly in the future.

Our team’s further digital capabilities:

  • Virtual reality
  • Augmented reality
  • Online events: Virtual events and virtual trade fairs, virtual showrooms, hybrid trade fairs, hybrid events