Digital | Website
Headless website for Captron Solutions
IT & Technology
Prismic, Next.js, Tailwind CSS, Netlify
CAPTRON is a medium-sized family business with decades of experience in the development, production and distribution of complete sensor systems.
As logistics solutions become increasingly complex, CAPTRON decided to set up a subsidiary, CAPTRON Solutions, which focuses on consulting and services. The services offered by CAPTRON Solutions include customised software integration and software development, process consulting and project management. CAPTRON Solutions also provides its customers with comprehensive digital solutions from a single source, supports them in the digitalisation and optimisation of production and logistics processes – paving the way to Industry 4.0.
As a first step, we worked with CAPTRON’s management team to develop a brand architecture that defined the relationship between the umbrella brand, the product brand and the new CAPTRON Solutions brand. Based on the results of several brand workshops, we then developed a corporate identity for CAPTRON Solutions including logo and colour concept. In a second step, we created an online presence to bring the new brand to life.
- Brand: Brand architecture & brand positioning, logo development
- UX & UI design
- Web development in Prismic and Next.js
- SEO: Keyword analysis
Brand architecture & brand management
Consistent design through a UI kit
A UI kit (User Interface Kit) is a collection of assets that encompasses a set of design elements such as UI components and styles. This ensures consistent design across all digital channels.
The modularity in Prismic is provided by slices (modules). At CAPTRON Solutions, 17 specially developed slices in different colour versions ensure flexible website maintenance.
The UI design is not only impressive on the desktop, it is also optimised for mobile devices.