Disciplines

Highlights in the different disciplines

Occasionally, individual teams of experts are called upon when the task at hand is to develop a web presence or support the client in international public relations. Every client has their own specific approach to marketing and their own idea of the fields in which they will work with us: In a single field or in several. We are happy to take on individual service packages and we often even win the odd award (see below).

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corporate design / advertising
 Schubert Sequence customer magazine

 Schubert Sequence customer magazine

Despite all the digital formats, established coprorate publishing formats such as customer magazines or high-quality brochures are successfully defending their place in the coressmedia marketing mix and are highly valued by customers.

website / digital
Composable Commerce for WOLFF & MÜLLER Quarzsande

Composable Commerce for WOLFF & MÜLLER Quarzsande

Instead of standard store systems, we rely on composable commerce for WOLFF & MÜLLER Quarzsande to offer a personalized shopping experience and quickly adapt the platform to individual requirements.

media planning / advertising
ebm-papst Media

ebm-papst Media

For ebm-papst, our assignment is to plan B2B trade and specialist campaigns for the key sectors of ventilation technology and heating technology as part of the media activities and to accompany them with trade fair promotions

Interdisciplinary Cases
Schubert International Marketing

Schubert International Marketing

We have been working in close partnership with our client Schubert Verpackungsmaschinen in Crailsheim for over 50 years. We develop and execute the group's entire international marketing as an outsourced full-service marketing department.

website / digital
Schubert careers website

Schubert careers website

For our long-standing client Schubert, we developed and designed an engaging Careers microsite that offers potential employees compelling insight into the world of packaging technology. Find out more about how we worked together to create a platform that not only provides informative career information, but also reflects the passion and innovation that drive the company.

films / advertising
Antalis Impulse Forum Film Shooting with Film Flap

Antalis Verpackungen imPULS Forum

Since January 2022, we have been producing the new "imPULS Forum Antalis Verpackungen" series for Antalis Verpackungen. A video format with experts presented in infotainment style, examining current topics in the packaging and logistics industry from different perspectives.

Public Relations / content marketing
A crowd listens to the speaker from pr agency Schubert, all of them looking at a monitor hanging from the ceiling.

Schubert PR agency

As a full-service agency for the Schubert Group, we have been working as an outsourced marketing department for 50 years. Press work is just one of the key aspects of our diverse and challenging assignments in the context of fully integrated and international communication.

Corporate Design / digital
digital UX design guide

Schubert UX design guide

For packaging machine manufacturer Schubert, we developed a digital UX design guide to standardise all digital interfaces: Be it a website, a service portal or a machine user interface.

Public Relations / Interdisciplinary Cases
View of a PERI construction site

PERI B2B communication

We provide strategic PR consulting and implement B2B-specific product and thematic communication as well as customer-centric content marketing for PERI scaffolding, formwork and engineering solutions in the DACH region.

Interdisciplinary Cases
Manz LinkedIn Post in smartphone

Manz digital campaigns

The objective: To increase Manz AG’s visibility in the automotive industry, especially in the fields of electric mobility and battery production. How did we achieve this? With the right campaign mix of push and pull marketing. The close dovetailing of all the components of online marketing, social media marketing and PR, led to the campaign’s success. We also packed the sometimes very technical topics into compelling stories, which we adapted to suit specific channels.

Public Relations / content marketing
Managing Director of the Ruess Group Markus Rahner talks to representatives of Sappi

Sappi PR agency

We develop and carry out international press work and innovative PR formats such as web press conferences, digital trade fair presentations or a video series of industry talks for the world’s leading manufacturer of speciality papers.

website / digital
BIM Cluster accessible web design

BIM Cluster accessible web design

A state-of-the-art, barrier-free and clear microsite was created for the BIM Cluster Bayern, which effectively increases the visibility of the BIM Cluster to the outside world.

trade fair design / advertising
A photo from the trade fair of the customer Schubert with an  exhibition stand designed by Ruess Group GmbH.

Schubert trade fair presentation Interpack

From 4 to 10 May 2023, some 2,800 exhibitors presented their latest technologies and solutions for the packaging industry at the interpack in Düsseldorf. Close to 143,000 visitors from 155 countries attended the high-profile event. The interpack continues to be the most important and largest industry event for the international packaging industry. 

Corporate Design / advertising
Corporate design for packaging machine manufacturer Schubert

Schubert design manual

A brand is constantly evolving, so their look and feel also need to be continuously updated. Clear guidelines for the visual design ensure consistent communication, strengthen brand presence and increase recognition, which leads to more effective brand communication and a positive brand experience. We as an agency developed the corporate design for the Schubert company.

campaigns / advertising
PERI MAXIMO digital ADs

PERI MAXIMO Campaign

To sustainably increase the awareness of PERI MAXIMO panel formwork among the target group, we highlight the innovative unique selling points of the product in various media channels as part of a year-round campaign concept.

films / Sustainability
Susatinability films for Schubert to represent the sustainable development goals

Schubert sustainability films

To visualise Mission Blue – the Schubert GmbH sustainability initiative – and its integration into global development goals, we created ten short films with statements from selected employees.

social media / digital
Theegarten-Pactec LinkedIn Campaign

Theegarten-Pactec LinkedIn Campaign

We launched a successful LinkedIn campaign for packaging machine manufacturer Theegarten-Pactec to promote their presence at the ProSweets 2022 trade fair. We not only significantly increased visibility and the number of followers, we also succeeded in qualitatively winning over the relevant target groups.

website / digital
Schubert Group Homepage in Macbook

Schubert international corporate website

Schubert’s new corporate website is the communication hub for all external and internal channels – state-of-the-art in terms of technology, content strategy and analytics. Available in several languages and encompassing roughly 650 individual pages per language. In spite of its overwhelming size, it is extremely intuitive to use: Specific content can be found quickly thanks to AI-based search options. Concept, design, technology and editorial work are all from a single source – “made by the Ruess Group”.

website / digital
Mockup of the website of the start-up Flip, developed by the website development company Ruess Group.

Flip app website development

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

media planning / advertising
Messe Dortmund media planning

Messe Dortmund media planning

For Messe Dortmund, our task is to promote the exhibition area with the Westfalenhalle as part of B2B trade campaigns for national and international trade fairs.

media planning / advertising
WOLFF & MÜLLER Quartzsande Media

WOLFF & MÜLLER Quartzsande Media

Our task is to provide media support for the relaunch of the e-commerce store in German-speaking countries with the aim of increasing awareness, traffic for the online store and generating sales.

media planning / content marketing
Digital advertising banners for the Schubert company, which are used in campaigns by the Ruess Group's account planning department.

Schubert international media planning

As experts in international media planning on- and offline, we understand the unique challenge of developing country-specific media strategies for Schubert’s various target markets, B2B or B2C. Consumer behaviour and media use as well have experienced an unparalleled digital push, naturally driven by social distancing and as a result of trade fairs and other live events not taking place. Because we provide our clients with interdisciplinary and comprehensive support, we offer fully integrated communication solutions in campaign management, focused on customers and costs.

campaigns / advertising
Schubert image campaign

Schubert image campaign

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

films / advertising
Schubert anniversary film

Schubert anniversary film

Storytelling at its best.
50 years of success packed into 3 minutes.

website / digital
Schubert sustainability microsite

Schubert sustainability microsite

“Mission Blue” is the name of Schubert’s new Sustainability Initiative, which bundles all activities relating to sustainability. The new microsite is the focal point of all communications across all channels, externally and internally at Schubert. Concept, design, technology and editing – all from a single source – made by Ruess Group.

Sustainability
A man watching Antalis' Sustainability Microsite on his mobile phone

Antalis Verpackungen sustainable marketing

Rethinking packaging: The focus here is on the all-embracing strategic development of brand and product communication – with communication concepts and measures that accompany the global player’s sales into a sustainable packaging future.

website / digital
SSE career microsite

SSE career microsite

When competing for experienced and future skilled workers, companies today have to present themselves in a way that suits the times. We developed an exciting user experience for Schubert System Elektronik GmbH (SSE) that not only informs, but also inspires potential recruits with the company’s unique advantages.

brochures / advertising
Three stacked print brochures, designed by the print agency Ruess Group.

Schubert service brochure

The new service brochure not only provides an overview of the individually configurable service portfolio, it also integrates real-life practical examples and clearly communicates the many benefits Schubert’s digital services provide. 

website / digital
Captron Solutions headless website

Captron Solutions headless website

With CAPTRON Solutions, CAPTRON has founded a consulting subsidiary. We defined the new brand architecture and identity with the client, and implemented the new online presence based on a headless CMS.

films / content marketing
Three Sappi employees sit together in a talk show round for the blue couch video-format.

Sappi blue couch industry talk

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

website / digital
Tampoprint headless website

Tampoprint headless website

The new high-end website aims to underscore the company’s positioning as a world market leader in industrial pad printing as well as its global technological leadership.

Interdisciplinary Cases
ELCO heating solution

ELCO communication

With PR and content marketing as well as creative sales events, film and photography, we underline the technological leadership of heating technology company Elco.

Interdisciplinary Cases
Campaign motiv

BOSCH Vivalytic product launch

A textbook international product launch: Based on a strong main idea, we developed a wide range of marketing measures for Bosch Healthcare Solutions.

brochures / advertising
Das Cover des Luxwerk-Magazins und ein aufgeschlagenes

Luxwerk image brochure

How do you depict light? How do you explain the predictability of light? And all this in a compact brochure... Something like “printed light”? Not an easy task. Even for the experienced graphic designers and copywriters at our advertising agency for the creation of the new image brochure for luxwerk, a manufacturer of lighting technology.

Interdisciplinary Cases
Interstuhl office chairs

interstuhl theme communication

The globally active family business is one of the leading European manufacturers of seating furniture for the working environment. Our task is to develop exciting PR stories.

Interdisciplinary Cases
Campaign motiv: two happy people enjoying the sun

GEIGER re-positioning

In an exciting transformation process, we evolved the corporate identity from dark blue-grey to sunny and optimistic tones: Geiger as “Partner to the Sun”.

Public Relations / Interdisciplinary Cases
Campaign motive of Recaro: A man relaxing in airplane seats

RECARO PR agency

We support an enormous growth pace through maximum presence in the worldwide trade and business media as well as a high quality of communication design.

Corporate Design / advertising
Convincing Corporate-Design

Convincing Corporate-Design

Time for an update? The Geiger Antriebe (Drives) brand’s visual language was given a completely new look and feel – based on an updated brand identity.

virtual trade fairs / digital
Lisec Campus with showrooms

Lisec Campus with showrooms

The Lisec Campus virtual ‘walk-through’ Expo site encompasses a fascinating and multifaceted world: 6 different buildings and showrooms, as well as a film arena, invite visitors to take part in a tour, with a lounge, machine holograms and 3D models.

website / digital
H+E Website and SEO

H+E Website and SEO

H+E supplemented its portfolio with new technologies and applications in the field of water treatment. The company’s website content was extensively updated and SEO-optimised.

corporate events / Live
Namensschilder für den ELCO Tech Day

ELCO Tech Day sales event

100 guests experienced extraordinary perspectives at the ELCO Tech Day in the Thyssen-Krupp test tower in Rottweil – with new product presentations and high-profile speakers from the world of architecture.

corporate events / Live
Gerhard Schubert is giving a speech on stage at a corporate event, with a girl in a red dress standing next to him.

Schubert 50th anniversary gala

50 years of Schubert – the milestone was celebrated against an emotional and compelling backdrop. In a specially converted assembly hall in Crailsheim, company founder Gerhard Schubert and his entire family celebrated the anniversary along with 1,200 selected guests and internationally renowned violinist David Garrett and the SWR Big Band.

apps / digital
A tablet shows the web tool "Stellplaner" from Go, it is a product configurator.

‘Go In’ Configurator for Catering Furnishings

What’s the ideal seating arrangement for my restaurant? With the innovative ‘Position Planner’ web tool, users can lay out their commercial spaces – with different catering furnishings – and try out a variety of layout and seating scenarios.

corporate design / advertising
The custom magazine of the company Recaro, which was created by the Ruess Group, is shown.

Recaro customer magazine

The 20-page Recaro ‘onboard’ customer magazine is published twice yearly in both German and English.

website / digital
Mockup of the Bosch BKK website, on which the benefits calculator is displayed by customer service.

Bosch BKK Contribution Calculator

Customer service first! With the Bosch Betriebskrankenkasse BKK premium calculator integrated to the insurance company’s website, users can try out various premiums and benefits to determine applicable insurance rates.

corporate events / Live
The picture shows the interstuhl stand at Orgatec 2018, where interstuhl organised a customer event.

interstuhl Trade Fair Supporting Event

As part of an exclusive gourmet event in the context of the Orgatech trade fair, Interstuhl’s business owners cooked for 50 selected customers.

virtual trade fairs / digital
sappi virtual trade fair, visible on the mock-up of a laptop.

Sappi virtual trade fair

As an alternative to conventional face-to-face trade fairs, Sappi was one of the first companies to stage an innovative virtual trade fair with live broadcasts of press conferences, interviews and product presentations of the company’s new speciality papers – accompanied by live chats involving the sales team.

apps / digital
Graphic designs, each showing a house, for Siemens web presenence.

Siemens Warmwassertechnik configurator

The successful tool was first used in the trade fair context, then integrated to the company’s website: via the Siemens Hot Water Technology Configurator, users can experience a wide range of products and application fields for typical installation situations.

trade fair design / Live
The trade fair design of the Bosch company.

Siemens Hot Water Technology

The fascinating world of water! At its trade fair stand at the ISH, Siemens positioned itself as a cutting-edge, forward-looking brand in the field of hot water technology, with its state-of-the-art technology – delivering significant customer benefits such as energy savings and enhanced reliability.

trade fair design / Live
Bosch trade fair stand, the exhibition design created by Ruess Group GmbH.

Bosch Vivalytic Exhibition design

At the ECCMID medical technology trade fair in Madrid, Bosch presented its new Vivalytic laboratory analysis device at a distinctive, state-of-the-art stand – supported by a fascinating selection of media and animations.

trade fair design / Live
A graphic from the Geiger trade fair stand on the subject of exhibition design.

Geiger Exhibition design

The trade fair concept in the new corporate design with sunny and optimistic tones underlines the positioning as a "partner of the sun". The brand relaunch was carried out in a joint three-stage process.

website / digital
Photo of an opened laptop with an open website for the web presence.

BDtronic innovative web tools

Digital consumer behaviour calls for more application flexibility.

website / digital
A young woman is looking at content on her mobile phone that was created by the content marketing agency service of a marketing agency.

Volksbank regional thematic platform

How can a service company strengthen its online credibility and get in touch with lost target groups? A nice example of content marketing.

campaigns / advertising
The photo shows the international campaign for the Recaro print ads, the campaign motifs designed by Ruess Group GmbH.

Recaro International Product Launch

To support the launch of an entirely new generation of aircraft seats in various flight classes, Recaro ran an international print campaign highlighting the many features designed to ensure significantly enhanced comfort and safety.