Architecture, building, living, design
The brand as part of a comprehensive transformation process
GEIGER Antriebstechnik has determined that the formerly comfortable situation of the market is now a thing of the past and it is in a process of transformation.
GEIGER Antriebstechnik is proud of its heritage, its German values and its caring attitude. At the same time, these values must be transferred to the global present.
There is currently an attitude that says, “Hopefully we won’t have to give up too much.” In future the motto could be, “What excellent opportunities globalisation has given us!” In a three-stage process, together with the customer team we have placed the brand in a new context and given it an up-to-date definition.
Together with Geiger, the implementation stages are being defined at the moment with a view to the profiles of leadership, sales, employees in general, partners, buildings etc. We are currently working externally on a new claim, a new Corporate Design and new trade fair appearances.
New corporate design
In addition to modernising the logo and introducing a tagline (“Partner to the Sun”), the company was provided with a colour and design concept that was adapted to the new brand positioning.
Transmission in print and digital
Website, New products brochure, Smart-Home-Brochure, Pocketguide for employees
Trade fair design
New exhibition stand
In the new corporate design, a draft concept (not implemented)
Foundation of a network platform
Exclusive industry event
For more brand awareness and a stronger alignment of the company with other market participants, an industry network was founded together with the agency following strategic consulting – with an exclusive kick-off event, followed by further network events.