Interdisciplinary Case

Drive systems for privacy and sun protection – Geiger

Campaign motiv: two happy people enjoying the sun


Geiger Antriebstechnik


Architecture, building, living, design


Since 2014

In an exciting transformation process, we evolved the corporate identity from dark blue-grey to sunny and optimistic tones: Geiger as “Partner to the Sun”.

The Customer

As a manufacturer of drive systems for privacy and sun protection, Geiger is a classic supplier in the construction industry. Increasing and maintaining high awareness for the company and its products was the key objective defined for the communication strategy, content creation and placement in the trade media. Additionally, the brand had to be repositioned as part of a comprehensive transformation process. In a three-step process, the brand was positioned in a new context and defined in a contemporary way. This was followed by a roll-out of the new CI and a new CD with brochures, internal communication and media work in online and print.

The result

  • Brand strategy
  • Communications consulting
  • Brand relaunch
  • Photo shoots
  • Brochures
  • Events
  • Public relations
  • Campaigns
  • Mailings
  • Newsletter
  • Business stationery

The brand as part of a comprehensive transformation process

GEIGER Antriebstechnik has determined that the formerly comfortable situation of the market is now a thing of the past and it is in a process of transformation.

GEIGER Antriebstechnik is proud of its heritage, its German values and its caring attitude. At the same time, these values must be transferred to the global present.

There is currently an attitude that says, “Hopefully we won’t have to give up too much.” In future the motto could be, “What excellent opportunities globalisation has given us!” In a three-stage process, together with the customer team we have placed the brand in a new context and given it an up-to-date definition.

Together with Geiger, the implementation stages are being defined at the moment with a view to the profiles of leadership, sales, employees in general, partners, buildings etc. We are currently working externally on a new claim, a new Corporate Design and new trade fair appearances.

Graphic shows the transformation process

The transformation process

Moodboard für das Unternehmen Geiger

Status quo

Moodboard der von Geiger

The statement of the new look: GEIGER tames the natural force of the sun.

Brand relaunch

New corporate design

In addition to modernising the logo and introducing a tagline (“Partner to the Sun”), the company was provided with a colour and design concept that was adapted to the new brand positioning.

Imagery and design element for Geiger

Imagery & Design elements

Das Geiger Logo auf zwei verschiedenen Hintergründen

Logo & Claim “Partner to the Sun”

Eine Geiger-Geschäftsausstattung

The new business stationery

Corporate Design Manual of Geiger
Communication material

Transmission in print and digital

Website, New products brochure, Smart-Home-Brochure, Pocketguide for employees

The responsive website of Geiger

Responsive Website

Der Geiger-Pocketguide

Pocketguide for internal communication

Eindrücke der Geiger-Broschüre

GEIGER Brochure

Trade fair design

New exhibition stand

In the new corporate design, a draft concept (not implemented)

Rendering of GEIGER exhibition stand
Ein anderer Bereich des Geiger-Messekonzepts
Das Geiger-Messekonzept

Foundation of a network platform

Exclusive industry event

For more brand awareness and a stronger alignment of the company with other market participants, an industry network was founded together with the agency following strategic consulting – with an exclusive kick-off event, followed by further network events.

Eingang zum GEIGER Netzwerkevent im Abendlicht
Das Buffet beim Geiger-Event
Gäste in der Eingangshalle beim Geiger-Event
Die Gäste beim Geiger-Event hören bei einem Vortrag zu
Ein Tablet zeig Social-Media-Beiträge zu einem Geiger-Event
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