Virtual trade fair

Lisec Campus with showrooms

Customer

LISEC Group

The Lisec Campus virtual ‘walk-through’ Expo site encompasses a fascinating and multifaceted world: 6 different buildings and showrooms, as well as a film arena, invite visitors to take part in a tour, with a lounge, machine holograms and 3D models.

The company

LiSEC develops and manufactures glass cutting and sorting systems, individual components and complete production lines for insulating and laminated glass production, as well as glass edge processing machines and tempering systems. The company, based in Hausmening/Amstetten, Austria, is a globally active group and has been offering innovative individual and comprehensive solutions in the field of flat glass processing and refining for over 50 years. In 2019, the group generated total sales of close to 224 million euros with around 1,250 employees and over 25 locations, with an export rate of more than 95 per cent. The portfolio includes machines, automation solutions and services. With its technology and automation, LiSEC sets standards in quality and engineering in the glass processing industry.

Assignments

  • Virtual fair and showrooms (concept, UX design and programming, CRM integration)
  • Digital media in combination with social media
  • Public relations/trade press work for print and online media 
incl. placements in Europe and AI-supported language versions
  • Moderation (talks and live streams)
  • Trade fair communications
  • Media (classic) in 21 countries (18 languages)
Virtual trade fair

Designed by partner architects, implemented by Creative Direction

  • Virtual walk-through Expo site with 6 different structures and a film arena – with stairs, lounge, machine holograms and 3D models
  • The 4-day LiSEC Campus with daily live sessions with management and experts, moderated streams
  • Sales drive around the clock on four continents
  • Over 1,000 registrations
  • 5 languages
  • Approx. 400 broadcast minutes
  • Image and product films, documents for download, audio files, contest
  • Online seminars
  • Worldwide sales chat 24/7 via HubSpot
  • Registration via CRM
  • Very high time spent by visitors through interaction

Online industry talk

Holograms of the machine, up to 40 meters long, build up on the site

Performed Services for the virtual trade fair

  • Concept, design & planning, architecture
  • UX storyboard and visual implementation
  • 3D world programming based on state-of-the-art gaming technology
  • Microsite with registration, programme and appointment booking
  • Interactive features
  • Content creation for the entire Campus
  • Live sessions with on-site moderation
  • Sales coaching
Digital advertising/social media content

LiSEC Campus campaign support

3 press releases
7 LinkedIn posts
Media Relations/placements in the trade press
4 Newsletters

Digital advertising with LinkedIn campaign and newsletter advertising:

  • 2 LinkedIn campaigns over 8 weeks with 12 LinkedIn ads
  • 435,000 impressions
  • Newsletter with a total of 15 advertising measures to 130,000 addressees
  • worldwide in the target industries
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