Digital | Social Media
LinkedIn Campaign for Theegarten-Pactec
Theegarten-Pactec GmbH & Co. KG
Mechanical and plant engineering
Theegarten-Pactec, with its headquarters in Dresden (Germany), is a manufacturer of packaging machines for confectionery, as well as other food and non-food articles. The company specialises in the development and production of packaging machines for small confectionery products. Its offering encompasses more than twenty different types of packaging with a wide range of services. In addition to individual machines, the company also offers complete packaging lines as a turnkey partner. Thanks to its many years of expertise in the design of continuous high-performance machines, Theegarten-Pactec effectively supports its customers in the planning and implementation of customised solutions – to meet all requests and individual customer requirements.
The launch of a LinkedIn campaign for packaging machine manufacturer Theegarten-Pactec to promote the client’s presence at the ProSweets 2022 trade fair.
- Increase Theegarten-Pactec’s visibility to reach potential ProSweets stand visitors
- Demonstrate expertise in confectionery & snack packaging
- Provide customers and partners with product and company information
- Brand awareness: Addressing relevant contacts from the confectionery industry
- Follower growth: Reaching out to and gaining new followers from the confectionery industry on LinkedIn
- LinkedIn content planning
- LinkedIn ad campaign (flanking)
- Evaluation: Success analysis and recommendation
205 per cent increase in the number of followers
At the start of the campaign, Theegarten-Pactec had 612 followers on LinkedIn. Three and a half months later, we had increased this number by 205 percent to 1,861 followers.
Generating followers from relevant target groups
The target groups that are especially relevant for Theegarten-Pactec are found in the food manufacturing, beverage and consumer goods sectors. Prior to the beginning of the campaign, the last two target groups were not directly addressed, and the food manufacturing group ranked only 3rd. With the help of the LinkedIn campaign, we succeeded in increasing the quality of followers to such an extent that the food manufacturing segment now ranks 1st among the top industries addressed – followed by the food and beverage industry in 3rd place and the consumer goods sector in 5th place.
Most successful LinkedIn posts
First CHS announcement at ProSweet
Highest number of clicks (3,006)
Highest number of followers generated (300)
Follow-up CHS announcement at ProSweets
Highest number of impressions (188,681)
Second highest number of likes (250)
Speed and modular design of the CHS
Highest number of likes (267)
Highest number of impressions (113,904)