PERI B2B communication


PERI Vertrieb Deutschland GmbH & Co. KG
Schalung Gerüst Engineering


Building, architecture


Since 2021

We provide strategic PR consulting and implement B2B-specific product and thematic communication as well as customer-centric content marketing for PERI scaffolding, formwork and engineering solutions in the DACH region.

View of a PERI construction site

The client

PERI is a global leader in formwork and scaffolding technologies. With innovative solutions and decades of experience, PERI offers customised systems for construction companies all over the world. From planning to implementation, PERI supports construction projects of all sizes and complexity. PERI’s high-quality formwork and scaffolding solutions ensure efficiency, safety and quality on the construction site.

The assignment

As a PERI agency, our assignment was to increase the visibility and reach of PERI’s B2B product and thematic communication in terms of (trade) press work in the DACH action area, including online formats. The collaboration also focused on strategic PR consulting and customer-centric content marketing.


  • Strategic PR consulting
  • Concept, planning and execution of (trade) press work in the DACH region
  • Content creation / digital PR across channels incl. social media posting and web content
  • Media relations / media planning and media controlling, placement
  • Creation, planning and control of campaigns or multi-channel campaigns

National media

As a media agency, we handled a wide range of national media measures:

  • Trade portals and newsletters
  • E-papers / e-magazines
  • Advertorials
  • Newsletter teasers + microsite
  • Stand-alone newsletters
  • E-blasts / E-mailings
  • Whitepapers
  • Company profiles
  • Keyword linking
  • Video teasers
PERI national advertisement for an online seminar "Exposed Concrete

Print trade campaign

PERI Printanzeigen Sammlung
PERI Printanzeigen Sammlung

Print/online trade campaign for frame formwork

PERI Anzeigen für MAXIMO Rahmenschalung
PERI Anzeigen für MAXIMO Rahmenschalung
Public Relations

Trade press

As a PR agency, we oversaw a wide range of PR activities:

  • Strategic PR consulting
  • Concept development, planning and execution of (trade) press relations in the DACH region
  • Content creation / digital PR across channels incl. social media posting and web content
  • Media relations / media planning and media control, placement
  • Planning, execution and management of campaigns, ads and graphics
  • THIS – cover story “Der Bauunternehmer”
THIS - Cover story

THIS - Cover story

Der Bau Unternehmer

Der Bau Unternehmer

THIS – digital cover stories for the Maximo product

Forming quickly and cost-effectively

MAXIMO Online Article for PERI

If you want to form concrete quickly, effectively and cost-effectively, you need a system that is consistently designed for this purpose. And it’s all in the details. Because fast forming is only cost-effective if the formwork system includes the right system add-ons, a high level of working safety and a clean concrete look. Construction companies are on the winning side with wall formwork that combines all these factors.

“You can form anything with Maximo”

MAXIMO Online Article for PERI

Three questions for Klaus Polling, experienced foreman and product manager for wall formwork at Peri.

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