Interdisciplinary Case
B2B product and thematic communication for PERI
Client
PERI Vertrieb Deutschland GmbH & Co. KG
Schalung Gerüst Engineering
Sector
Building, architecture
Partnership
Since 2021
The client
PERI is a global leader in formwork and scaffolding technologies. With innovative solutions and decades of experience, PERI offers customised systems for construction companies all over the world. From planning to implementation, PERI supports construction projects of all sizes and complexity. PERI’s high-quality formwork and scaffolding solutions ensure efficiency, safety and quality on the construction site.
The assignment
As a PERI agency, our assignment was to increase the visibility and reach of PERI’s B2B product and thematic communication in terms of (trade) press work in the DACH action area, including online formats. The collaboration also focused on strategic PR consulting and customer-centric content marketing.
Services
- Strategic PR consulting
- Concept, planning and execution of (trade) press work in the DACH region
- Content creation / digital PR across channels incl. social media posting and web content
- Media relations / media planning and media controlling, placement
- Creation, planning and control of campaigns or multi-channel campaigns
Media
National media
- Trade portals and newsletters
- E-papers / e-magazines
- Advertorials
- Newsletter teasers + microsite
- Stand-alone newsletters
- E-blasts / E-mailings
- Whitepapers
- Company profiles
- Keyword linking
- Video teasers
Print trade campaign
Print/online trade campaign for frame formwork
Public Relations
Trade press
- Strategic PR consulting
- Concept development, planning and execution of (trade) press relations in the DACH region
- Content creation / digital PR across channels incl. social media posting and web content
- Media relations / media planning and media control, placement
- Planning, execution and management of campaigns, ads and graphics
- THIS – cover story “Der Bauunternehmer”
THIS - Cover story
Der Bau Unternehmer
THIS – digital cover stories for the Maximo product
Forming quickly and cost-effectively
If you want to form concrete quickly, effectively and cost-effectively, you need a system that is consistently designed for this purpose. And it’s all in the details. Because fast forming is only cost-effective if the formwork system includes the right system add-ons, a high level of working safety and a clean concrete look. Construction companies are on the winning side with wall formwork that combines all these factors.
Read article
“You can form anything with Maximo”
Three questions for Klaus Polling, experienced foreman and product manager for wall formwork at Peri.
Read article
