Interdisciplinary Case

interstuhl – With a focus on analog and digital decision-makers

Interstuhl office chairs


Interstuhl Büromöbel GmbH & Co. KG


Building and living


Since 2015

The globally active family business is one of the leading European manufacturers of seating furniture for the working environment. Our task is to develop exciting PR stories.

The client

The history of our client Interstuhl began over 50 years ago in a small village smithy and progressed with the development of the revolutionary bi-regulette work chair. Today, Interstuhl is one of the leading European manufacturers of seating furniture for the working environment. The company is present on the market with two strong brands: Interstuhl for the office environment, and Bimos for industrial and laboratory chairs. The globally active, family-owned company with close to 850 employees has its headquarters in Meßstetten-Tieringen in the Swabian Alb and achieves a turnover of over 160 million euros.


  • Concept development, planning and realisation of digital and print press work for the trade and general press in the DACH region; product and corporate PR, interviews and white paper platforms
  • Theme setting, and placement in the business and national daily press
  • Concept development and implementation of international press events
  • Trade fair communications
  • Consulting and advice on all topics related to public relations
Press event

Press event at the Orgatec trade fair

International and with an exclusive cooking event

On the occasion of the Orgatech trade fair, Interstuhl's company owners cooked for 50 selected customers as part of an exclusive gourmet event.

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interstuhl trade fair stand
Eine Sofa-Schaukel auf dem Messestand von Intersuhl auf der Orgatech
Ein Koch beim Messestand von Interstuhl bereitet Essen vor
Press meeting

Press meeting at Interstuhl with the F.A.Z.

The national business press at a glance

The managing director of the Ruess Group and representatives of Interstuhl confer
Viele Leuet unterhalten sich bei dem Pressetermin von Interstuhl
Geschäftsführer der Ruess-Group hört auf dem Pressetermin aufmerksam einem Vertreter von Interstuhl zu


A magazine article by Interstuhl in "Handelsblatt"


Ein Interstuhl-Clipping

Frankfurter Allgemeine

Magazinbeitrag in der Wirtschaftswoche


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