Brand Building and Product PR for a Young Premium Brand
Client
MOVA
Industry
Home and garden appliances
Partnership
since 2026
Scope
Press relations, PR events, media (advertorials) and affiliate links
Starting Point
The Brief
We support MOVA in Germany with strategic and operational PR for its entire indoor and outdoor product portfolio. The goal is to build awareness of the brand among relevant media, authentic influencers and consumers, to communicate its innovative strength credibly, to build trust in product quality through solid test reports and, in our role as a growth marketing agency, to accelerate the brand’s growth.
Implementation
With an integrated mix of product PR, media relations, event communications, advertorials and affiliate marketing, Ruess Group supports MOVA’s brand building in Germany. The approach is clear: tests, personal media contacts and sales-driven campaigns make the young premium brand’s innovative strength tangible. Key areas of the collaboration:
- Product testing: more than 100 individual tests organized in the first half of 2026 for robot vacuums and mops, robotic lawn mowers and robotic pool cleaners
- Test wins & quality seals: numerous awards in relevant media as credible third-party proof of quality
- Media Relations: close relationships with key editorial teams, including an exclusive dinner alongside the international MOVA event in Hamburg
- Event communications: presentation of the latest indoor and outdoor innovations to more than 100 international journalists and influencers, hosted by Rafael Rahn
- Advertorials & Affiliate: sales-driven campaigns around occasions such as Spring Sales and Prime Day, with a ROAS of up to 7
Disciplines
Results / Impact
- 100+ press clippings per month in relevant media in 2026
- 100+ coordinated product tests in the first half of 2026
- Numerous test wins and quality seals from consumer and trade media (e.g., test winner at FAZ Kaufkompass)
- 100+ international journalists and influencers at the MOVA event in Hamburg
- ROAS of up to 7 for selected advertorial and affiliate campaigns
Takeaway
The project strengthened MOVA’s visibility, demand, brand profile and trust as a young premium brand for smart indoor and outdoor products. Ruess Group applies this approach to international companies looking to gain market share in Germany – in B2B and consumer markets alike.
More on growth, market access and international expansion: https://ruess-group.com/en/growth-market-access-international-expansion/
YOUR CONTACT
Rafael Rahn
