Tradition and innovation

The PR agency for hyperdynamic times

We have been advising and supporting companies, public institutions and associations as a PR agency since 1980. We provide our clients with guidance and direction through our consulting services and concepts. Our teams expand the expertise and resources of companies in the implementation of public relations and content marketing.

After all, stakeholders have high expectations when it comes to corporate communications. Meeting these expectations represents both a huge opportunity and a big responsibility. Doing justice to both aspects and leveraging them to your advantage call for dedication, passion, experience and expertise.

public relations | interdisciplinary cases

PERI B2B communication

We provide strategic PR consulting and implement B2B-specific product and thematic communication as well as customer-centric content marketing for PERI scaffolding, formwork and engineering solutions in the DACH region.

public relations | interdisciplinary cases

interstuhl theme communication

The globally active family business is one of the leading European manufacturers of seating furniture for the working environment. Our task is to develop exciting PR stories.

public relations | interdisciplinary cases

Campaign motive of Recaro: A man relaxing in airplane seats

RECARO PR agency

We support an enormous growth pace through maximum presence in the worldwide trade and business media as well as a high quality of communication design.

public relations | content marketing

A crowd listens to the speaker from pr agency Schubert, all of them looking at a monitor hanging from the ceiling.

Schubert PR agency

As a full-service agency for the Schubert Group, we have been working as an outsourced marketing department for 50 years. Press work is just one of the key aspects of our diverse and challenging assignments in the context of fully integrated and international communication.

All Cases

Credibility and fairness

Public relations is all about communication between people

Content is at the heart of communication. All communication needs content. And once we have a good handle on what stakeholders are interested in and need, we can use content to inspire and fascinate, build understanding or at least common ground, spark positive reactions, and make a lasting impression.

Our PR agency consistently employs staff with an average of more than 15 years of professional experience. Over many years, our employees have built up knowledge of your markets, your technologies, your stakeholders, and contacts with journalists, influencers, associations, trade fair companies and external experts. Our PR consultants leverage this ecosystem for you and the issues you face.

Contrary to trends in global politics, the Ruess Group focuses its communications budgets on credibility and authenticity, substance and fair relationships. We are aware of the power of communication to explain and shape reality.

Where possible and appropriate, we use AI tools that make some things more efficient. However, the content we develop is always original, conveying our passion and attitude towards the topic. The creativity of the editor or designer, their focus, perception and assessment are the icing on the cake and distinguish our work from the flood of generic content out there.

PR strategy PR consulting Storytelling agency

Your contact at the PR agency

Angela Kunwald

Managing Director

+49 711 16446-71
angela.kunwald@ruess-group.com

Schedule a meeting

Strengths

One of the leading PR agencies in southern Germany

Over 40 years of agency experience in public relations, media relations, press relations and content marketing, as well as corporate communications
Active and proactive consulting in marketing, brand communication, branding and strategic corporate communications
Experienced in numerous B2B industries. Consulting and support for large companies and brands: B2B PR agency
All our work is based on clearly defined goals and KPIs, data-driven concepts and planning, as well as ongoing optimisation of marketing measures based on continuous marketing controlling
Linking PR with media, creation and all digital channels through interdisciplinary agency teams for significantly greater impact
Extensive expertise in international and global communication, established international journalist contacts: International PR agency
Constant creative impetus. Cutting-edge, fresh concepts and ideas in detail
Up-to-date understanding of the possibilities thanks to our own digital teams
Experienced employees who confidently advise, accompany and support you in your day-to-day work
Proactive suggestions and independent work; after an induction phase, we only require minimal resources on the client side

Awareness or lead generation

Public relations influence pre-purchase decisions

At every touchpoint, it is important to understand the information needs of the reader or user, to make the most of the opportunities and special features of the channel for our clients' goals, and to convey the brand appropriately. All touchpoints are linked by a consistent theme or an overarching story. Depending on the concept, this narrative can extend over several days or many months. Brand awareness is often a primary objective at this stage.

An important criterion for the length of the contact path is the duration of the purchasing decision process. In order to influence this in a relevant number of cases, it often has to extend over many months in the capital goods sector, while in the B2C sector, seasonal events often play out over just a few days. In correspondingly complex overviews, we plan the individual content pieces for each point in time and each channel well in advance and divide an umbrella topic into many aspects and perspectives. The objective is to achieve an enormous presence for the brand and the topic – nationally, internationally or worldwide. Depending on the objective of the collaboration, the result is rapidly growing awareness or a high number of interested parties and enquiries.

Content marketing agency

Our services in detail

Press work

PR campaigns, PR activities, content for trade media, special interest publications, business press, daily press, radio and TV in a wide variety of formats such as press releases, specialist articles, case studies, interviews, reports, white papers, statements, advertorials, press conferences, online press conferences, press briefings, press events, event PR, trade fair PR, competitive analysis.

Online PR agency

Content for digital portals of trade press, business press, regional press, daily newspapers and special interest media, digital, online newsletters, SEO optimisation, PR activities, PR campaigns on the Internet.

Corporate communications

Corporate positioning, product positioning, internal communication, messaging house, issue management, agenda setting, topic identification, media relations.

Communication consulting

Storytelling agency

Developing high-impact brand stories and narratives with creativity and making them authentic and emotionally tangible.

Storytelling agency

Social media agency

Social posts & ads for all relevant channels (YouTube, Facebook, Instagram), community management, interaction with users, increasing follower numbers, training social media ambassadors, social media guidelines.

Social media agency

B2B social media agency

Posts & ads for LinkedIn (and Xing), InMails, lead generation, building thought leadership & corporate influencers in companies.

B2B social media agency

Corporate publishing

Customer magazines, employee magazines in digital and print formats or a combination of both, annual reports, environmental reports.

Corporate publishing

Influencer marketing

Research, selection and integration of influencers, blogger events.

Employer marketing

Profiling the company, strengthening awareness nationally and internationally.

Employer marketing

Film

Statement films, explanatory films, industrial films, social media films, product films, reportage films.

Film production

Website content

Static and current texts for websites, SEO agency, web magazine, blogs, news sections, podcasts, webinars, lead generation, infographics, photos, videos.

E-mail marketing

Newsletters, content for CRM tools and automated online marketing

Brochures

Sophisticated content, design, production, special publications

Photography

In-house photographers, concept development, planning and management of photo shoots

Magazine

News & Insights

Ruess Group brings Angela Kunwald on board as managing director

07.10.2024 / 2 min. read

The Ruess Group has appointed Angela Kunwald as new managing director of its Stuttgart office. She will be heading the agency together with Steffen Rueß, founder and owner of the agency group.

Sustainable marketing

09.09.2024 / 2 min. read

In order to fully develop its effectiveness being a competitive edge, it is important that sustainable corporate management, sustainability strategy and marketing are well interlinked.

All magazine articles

Forward-looking and thoughtful

Strategic corporate communications sets the course

As a communications consultancy, we continuously support clients in handling sensitive strategic tasks that are usually linked to the executive board or management of the company. In some cases, tasks in practice extend across several fields.

Reputation management

Strengthening and restoring public trust in the company.

Communication consulting

CEO communication

Change communication

Ensuring change through targeted processes; depending on the task at hand, we supplement our team with organisational developers.

Change communication agency

M&A communication

Support for M&A projects in the development and implementation phases.

Crisis communication

Consulting, planning and ad hoc support.

Crisis communication

Sustainability communication

Comprehensive consulting and support, sustainability strategy, development or optimisation of your sustainability communication, CSR/sustainability reports.

Sustainability agency

Measuring impact

International public relations today is data driven

In many cases, public relations and press relations serve to support marketing and sales objectives. The aim is to strengthen international awareness and presence while generating leads and enquiries.

In collaboration with our clients, the Ruess Group, as a public relations agency, develops detailed goals and KPIs for individual countries, industries, product areas, channels and media. We translate these into topics and a complex planning matrix, which we meticulously work through throughout the year. This is often done in close coordination with media planning. The focus is primarily on large placements of single- and multi-page articles or long web texts. We use numerous analytics tools to check the achievement of targets on a weekly and monthly basis at the agency. For large budgets, we use a data warehouse and measure the developing impact in terms of brand awareness and trust, project enquiries and incoming orders from customers. Our experience shows that, based on this precise approach, our team can often double the reach, visibility and impact. The days when the benefits and success of PR and communication were impossible to measure are truly a thing of the past.

Marketing controlling

Significant competitive advantages

Many companies have some catching up to do in the digitalisation of PR

As an international PR agency, we are seeing print runs and the number of print titles declining in many market segments, either in small or large steps. We also have to assume that in times of working from home, many print publications are not being read or are being read late. As a result, our agencies are placing a lot of content on digital media portals at a rapidly growing rate and with rapidly growing reach – with positive impacts on backlink expansion and the rankings of our clients' websites.

Unfortunately, the further development of the digital channels of many international specialist portals is only happening slowly. In contact with important publishers, our PR agencies in Stuttgart and Munich are constantly contributing ideas and requests to the collaboration with the media. It is much more important that we fill all channels relevant to the customer journey of the target groups with suitable topics and closely network the channels with each other. In our experience, the synergies are immense. For many clients, there is considerable potential here to achieve a multiplied effect from the same marketing budget.

We are currently seeing rapid advances in the technical possibilities for adapting and delivering content in a targeted, individualised, automated or semi-automated manner. The marketing solutions offered by major CRM software providers such as Salesforce, Adobe and HubSpot now include building blocks that are not only useful and affordable for large corporations. As a partner and user of such solutions and as a PR agency, we are developing more and more content for these tools and mechanisms. The acquisition and use of these digital tools require considerable resources and the development of new skills. At our agency, we build the necessary software landscapes for our clients, advise and support them in ongoing application – often in cross-agency teamwork and synergistic collaboration.

Digital agency