RECARO PR agency


Recaro Aircraft Seating


Aviation and aerospace


Since 2016

We support an enormous growth pace through maximum presence in the worldwide trade and business media as well as a high quality of communication design.

Campaign motive of Recaro: A man relaxing in airplane seats

The Customer

Recaro Aircraft Seating is positioned as one of the leading premium manufacturers of aircraft seats in the aircraft interiors market. Customers include aircraft manufacturers such as Airbus and Boeing, as well as all major airlines worldwide. They value the innovative and exceptionally lightweight seats for the economy and business classes. With this in mind, it is essential to communicate on an ongoing basis the innovative strength of the company, the engineering and the products themselves on all channels and by various means of communication worldwide. This encompasses print and online campaigns including photo shoots as well as influencer marketing, corporate publishing with a high-quality customer magazine and, of course, ongoing press work for the trade and business press.

The Result

  • International press work for the trade and business press
  • Multilingual trade campaigns incl. photo shoots
  • Social media (influencer marketing)
  • Corporate publishing (customer magazine)
  • Mailings
  • Brochures
  • Communications consulting (internal and external communication)

E-Cards as digital press invitation

To coincide with the launch of the current campaign, international journalists and bloggers will receive e-cards as part of the trade show communication around the new economy class seat.

A mobile phone shows the Recaro website
A tablet shows the Recaro website
An IPad shows the website for Recaro's trade fair presentation
Influencer Marketing

Blogger Night at the Aircraft Interior Expo

Attracting attention in the environment of a world-leading trade fair in the B2B sector is a task that was addressed with a blogger event:

An exclusive preview for the industry’s influencers, including a meeting with the CEO, which among other things led to outstanding brand awareness on the Twitter messenger service.

Excerpts of social media posts from the Recaro Blogger Night

Brand and product communication in trade and business media

To make the company, its products and the people behind them known to the (industry) public and to anchor them – this is ensured by the agency’s continuous press work with trade and business journalists worldwide – including its own events for journalists.

Excerpts from Recaro's press work, such as articles
Corporate Publishing

“Onboard” customer magazine

A stand-alone medium – as a print or online magazine – enables targeted product and brand communication directly to the target group.

Here you will find journalistically high-quality articles relevant to the trade, as well as insights behind the scenes such as new campaign motifs or C-level interviews. Twice a year, the agency was responsible for the entire editorial work, photo shoots, layout and production of the magazine.

Recaro Customer Magazine onboard
Recaro Customer Magazine onboard: four different covers
Recaro Customer Magazine onboard
Recaro Customer Magazine onboard

Awareness far beyond print ads

Whether as an advertisement in the trade magazines, on the website, in social media or on the screens at Hamburg Airport – the campaign motifs were visible in many different ways. The agency took over the concept development, scribbles, photo shoot, layout and media placement.

Three images from the Recaro campaign show different scenes in an aircraft
Behind the scenes from the photo shoot for the Recaro campaign

Making of

The team examines photo shoots for the Recaro campaign

Making of

Campaign motive of Recaro: A man relaxing in airplane seats
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