Interdisciplinary case

RECARO – Aircraft seats for Airbus and Boeing

Campaign motive of Recaro: A man relaxing in airplane seats

Customer

Recaro Aircraft Seating

Sector

Aviation and aerospace

Partnership

Since 2016

We support an enormous growth pace through maximum presence in the worldwide trade and business media as well as a high quality of communication design.

The Customer

Recaro Aircraft Seating is positioned as one of the leading premium manufacturers of aircraft seats in the aircraft interiors market. Customers include aircraft manufacturers such as Airbus and Boeing, as well as all major airlines worldwide. They value the innovative and exceptionally lightweight seats for the economy and business classes. With this in mind, it is essential to communicate on an ongoing basis the innovative strength of the company, the engineering and the products themselves on all channels and by various means of communication worldwide. This encompasses print and online campaigns including photo shoots as well as influencer marketing, corporate publishing with a high-quality customer magazine and, of course, ongoing press work for the trade and business press.

The Result

International press work for the trade and business press
Multilingual trade campaigns incl. photo shoots
Social media (influencer marketing)
Corporate publishing (customer magazine)
Mailings
Brochures
Communications consulting (internal and external communication)

E-Cards as digital press invitation

To coincide with the launch of the current campaign, international journalists and bloggers will receive e-cards as part of the trade show communication around the new economy class seat.

Ein IPad zeigt die Website zu dem Messeauftritt von Recaro

Influencer Marketing

Blogger Night at the Aircraft Interior Expo

Attracting attention in the environment of a world-leading trade fair in the B2B sector is a task that was addressed with a blogger event:

An exclusive preview for the industry’s influencers, including a meeting with the CEO, which among other things led to outstanding brand awareness on the Twitter messenger service.

Excerpts of social media posts from the Recaro Blogger Night

Brand and product communication in trade and business media

To make the company, its products and the people behind them known to the (industry) public and to anchor them – this is ensured by the agency’s continuous press work with trade and business journalists worldwide – including its own events for journalists.

Excerpts from Recaro's press work, such as articles

Corporate Publishing

“Onboard” customer magazine

A stand-alone medium – as a print or online magazine – enables targeted product and brand communication directly to the target group.

Here you will find journalistically high-quality articles relevant to the trade, as well as insights behind the scenes such as new campaign motifs or C-level interviews. Twice a year, the agency was responsible for the entire editorial work, photo shoots, layout and production of the magazine.

Ein aufgeschlagenes Mgazin, das einen Beitrag zu Recaro enthält

Campaign

Awareness far beyond print ads

Whether as an advertisement in the trade magazines, on the website, in social media or on the screens at Hamburg Airport – the campaign motifs were visible in many different ways. The agency took over the concept development, scribbles, photo shoot, layout and media placement.

Three images from the Recaro campaign show different scenes in an aircraft

Behind the scenes von dem Fotoshooting für die Recaro-Kampagne — Making of

Das Team begutachtet Fotoaufnahmen für die Recaro Kampagne — Making of

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