RECARO PR agency
Recaro Aircraft Seating
Aviation and aerospace
E-Cards as digital press invitation
To coincide with the launch of the current campaign, international journalists and bloggers will receive e-cards as part of the trade show communication around the new economy class seat.
Blogger Night at the Aircraft Interior Expo
Attracting attention in the environment of a world-leading trade fair in the B2B sector is a task that was addressed with a blogger event:
An exclusive preview for the industry’s influencers, including a meeting with the CEO, which among other things led to outstanding brand awareness on the Twitter messenger service.
Brand and product communication in trade and business media
To make the company, its products and the people behind them known to the (industry) public and to anchor them – this is ensured by the agency’s continuous press work with trade and business journalists worldwide – including its own events for journalists.
“Onboard” customer magazine
A stand-alone medium – as a print or online magazine – enables targeted product and brand communication directly to the target group.
Here you will find journalistically high-quality articles relevant to the trade, as well as insights behind the scenes such as new campaign motifs or C-level interviews. Twice a year, the agency was responsible for the entire editorial work, photo shoots, layout and production of the magazine.
Awareness far beyond print ads
Whether as an advertisement in the trade magazines, on the website, in social media or on the screens at Hamburg Airport – the campaign motifs were visible in many different ways. The agency took over the concept development, scribbles, photo shoot, layout and media placement.