Content Marketing | press
Schubert PR agency

Client
Gerhard Schubert GmbH
Sector
Machines and systems engineering
Partnership
Since 1973
The client
As an innovation driver and technology leader, packaging machine manufacturer Schubert has been shaping the international packaging industry for more than half a century. The Schubert Group sets standards in terms of efficiency and flexibility with its customised robot-assisted systems for FMCG manufacturers.
The assignment
As part of the overarching marketing strategy and against the digital transformation backdrop, we are continuously advancing the integrated content strategy for Schubert with content creation and distribution for diverse markets and sectors – in text, image, animation and film.
Services
- Agency for international content marketing
- Press work
- Press conferences / trade fair communication
- SEO-optimised web content in 2 languages
- AI translation
- Social media
- Newsletters
- Film
- Infographic campaigns
- Interdisciplinary thematic promotions
- Corporate publishing
- CEO positioning
- Sustainability communications
Press work
- 1973, the start of our collaboration with Schubert
774 editorial addresses
2,343,700 print run (211 clippings)
26,860,627 visits (288 clippings)
499 total number of clippings

Press conference and press briefings
Media relations ‘par excellence’
- International press conference at the interpack 2023 in Düsseldorf
- 30 journalists on site
- 20 individual press meetings on future topic planning
- Presentation of Schubert’s technical innovations
- Status of the Mission Blue sustainability initiative
- Comprehensive trade fair communication before, during and after the interpack

Press conference Interpack


Corporate Publishing
Schubert “Sequence” customer magazine
- Annual customer magazine
- 2022 issue: Vision 2050 as the main theme with some 30 articles, 90 images and graphics
- Since 2003 (?)
- 80 pages, DE/EN
- Circulation 10,000 copies
- Ruess Group services: concept, editorial work (text/images), design, translation and production
To Corporate Publishing

Website
SEO-optimised content development
- Continuous keyword analyses
- SEO-optimised text creation in German and English
- Translation taking into account the respective keywords per language
- 650 individual pages per language
- Microsites for key topics such as sustainability and employer branding/careers
To seo agency


Employer branding content production for the Schubert Careers site

Cross-channel: Contribution of our sustainability expertise for the Schubert "Mission Blue" microsite
Interdisciplinary thematic promotions

Infographics campaign


Film
Videos as eye-catchers
Films in a multitude of formats are ideal for attracting and, above all, retaining the attention of target groups. From a small teaser film to a detailed interview or an annual summary: Moving images are attractive, informative and to the point or simply entertaining. They are an ideal communication format, as was the case for Schubert’s new sustainability campaign.
- Schubert Mission Blue main film
- Ten short films on the United Nations Sustainable Development Goals (SDGs)
- Anniversary film 50 years of Schubert
- and many more
Social Media
Digital content creation for social media
10,000+ followers thanks to high-quality content tailored to the target group.
We continuously increase interactions, especially through the use of short videos (slide shows & surveys). We work with a content plan and channel strategies (LinkedIn, Twitter, Facebook – although we do less Facebook than Schubert itself, our focus is LinkedIn). The objective is to attract attention with high-quality content tailored to the target group. We have since cracked the 10,000 follower mark on LinkedIn and are also gaining more and more followers organically through visibility. Of course, we work with a combination of paid and purely organic content.
Social post on the interpack
Social post in survey format