The international PR agency for measurable sales growth
In a rapidly changing media landscape, the role of international PR agencies has changed radically. The Ruess Group is a prime example of this evolution, not only taking on traditional PR assignments but also operating in the areas of digital marketing, SEO, content creation and much more. In an era when the trade press is becoming more and more digital and the demands made on international PR agencies are increasing, the Ruess Group shows how cutting-edge, international PR not only increases visibility, but can also measurably boost sales.
Not only an international PR agency: a quantifiable sales support
Until a few years ago, an international public relations agency had it relatively easy. Basically, preparing press releases, sending them to the usual addresses, primarily in the trade media – and finally, delivering press clippings as proof of work done.
This has become a thing of the past – at the very latest since the advent of the internet and the rise of social media. The formerly heavily editorialised print channels are becoming fewer and fewer as the trade press is also becoming more and more digital.
The glossy printed magazine has long since given way to the digital web magazine. Or blogs, podcasts, online portals – the spectrum of channels is exploding at the moment and in the international market there are more every day.
Today, it’s no longer only about tex. It’s about images, films, info-graphics or media. Because the content has to be distributed in a way that is specific to the channel. Content pools are emerging. With different perspectives, storylines and facets – for different target groups.
The formerly straightforward world of an international PR agency is now incredibly complex. Digital experts, SEO specialists, IT nerds, etc. are now the key players in the new digital world of PR. We at the Ruess Group are proud to have been at home in this world for many, many years.
8. Benchmark: The competition
A comparison with the competition also shows how your campaign is doing. You aren’t the only brand that wants to attract your target group’s attention. Here, the Share of Voice shows how you compare.
To measure this Share of Voice, your international PR agency has to find out how many mentions your own brand has across all channels. The same then applies to the competition.
It is worthwhile to use professional software here as well. To obtain other important data: for example, the length of posts, the amount of product mentions, the reach achieved, the reference to links, etc.
An international PR agency is assessed on the basis of these services:
The functions of an international PR agency have grown significantly in recent years, and so has its effectiveness. Because now everything is faster and more digital. From media channels to press conferences via teams and consortia.
PR agency in the past:
An international PR agency today:
International, quantifiable, targeted, strategic and proven to be effective
More digital, more international, more global, more effective – today’s international PR agency is a quantum leap ahead of the past. With all types of specialists instead of straightforward editorial press workers.
It’s no longer about providing selected journalists with press information, but about getting selected target groups to interact – generating leads and triggering enquiries.
And this supports sales in a measurable way throughout the entire customer journey. With previously defined quantitative goals in terms of reach, awareness, followers, new leads to be generated and much more.
In markets defined according to sales targets and market potential. With precise knowledge of the country, the media, the channels, regional or local sensitivities and customs, all the way through to the competition.
With partner agencies from all over the world. As local service providers, expert sparring partners and local experts. Because despite all the know-how of an international PR agency, there are pitfalls for companies and organisations that only the locals are familiar with.
But reliability and certainty are one thing, efficiency is another. Because only those who look at the country or region in a way that is specific to the market and think in terms of the market can avoid wasting funds on undifferentiated or non-targeted public relations. And keep budgets open for other important activities that are also part of the work of an international PR agency in the new millennium: CEO positioning, investor relations, crisis communications and much more.
To achieve this, an international Germany-based PR agency needs existing contacts with journalists, media and publishers – and preferably personal contacts. Also to generate campaigns that use the budget efficiently and more effectively.
With advertisements or spots in diverse media, which in return are rewarded by the publishers or media houses with journalistic coverage. This enables an investment to have twice the effect.
Today, investments have to pay off. In communication, too. What do we put in and what do we get out. We at the Ruess Group are proud to have been answering this question confidently and successfully for many years.
For large corporations, leading medium-sized companies and technology manufacturers. Nationally and internationally. With a team that has mastered the entire spectrum of communication, channels and technologies. With customised content, for over 15 years.