Magazine

EU regulations are demanding sustainability, but still many companies seem to believe they have all the time in the world. But now is the time to act! As sustainability marketing experts, we will guide you through the transformation process, because it’s a challenging one. Find out why sustainability is a management responsibility and how you can meet your sustainability reporting obligations.

When managing and analysing data, users have a choice between two approaches: the huge storage pool for structured and unstructured data (data lake) and the data warehouse – a centralised, structured database. Both solutions have advantages and disadvantages and the choice greatly depends on a company’s specific requirements and objectives. We have taken a look at both approaches and will help you differentiate between them.

How does Composable Commerce differ from traditional e-commerce in the provision and continuous maintenance of online shops? Read our article for concrete explanations of terms, advantages and disadvantages of this new technical solution, as well as the first steps towards designing a maximally flexible, scalable and low-maintenance platform for individual online shopping experiences.

The Ruess Group GmbH grew at an above-average rate in 2022. Find out here what success factors made this possible. This much in advance: Digital innovations and consulting excellence for sustainable growth are paying off.

Doing nothing is not an option: On 1 July 2023, Google is discontinuing Analytics. Online marketers are faced with a decision: Google Analytics 4 vs Matomo.

DXP is a software solution whose mission is to manage, optimize and deliver the user experience across all the digital sources we use. The digital experience platform is designed as a central platform that can manage a wide range of different touchpoints. We can present it as a strategic investment that helps companies improve their business, keep up with the rapid growth of the digital marketplace and keep users happy with the personalized experience they receive.

Defying all digital formats, established corporate publishing formats such as customer magazines or high-quality brochures are successfully defending their position in the cross-media marketing mix and continue to be highly valued by customers.

Now is the time for B2B companies from traditionally conservative sectors such as food, grocery and packaging to rethink their strategies and channel more media budgets into digital channels.

Business models that are not consistently geared towards sustainability are, in a sense, endangering themselves. Sustainability and digitalisation have become significant parameters for future viability.

We achieved an impressive 17 percent growth in 2021, with a consolidated turnover of 3.5 million and gross profit of 2.1 million euros with our long-standing client base, as well as many new clients from the technology, IT, e-mobility, real estate and construction sectors.