Magazine
Magazine
Composable Commerce: The Whole Story
Composable Commerce: The Whole Story

How does Composable Commerce differ from traditional e-commerce in the provision and continuous maintenance of online shops? Read our article for concrete explanations of terms, advantages and disadvantages of this new technical solution, as well as the first steps towards designing a maximally flexible, scalable and low-maintenance platform for individual online shopping experiences.
Business Report 2022
Business Report 2022

The Ruess Group GmbH grew at an above-average rate in 2022. Find out here what success factors made this possible. This much in advance: Digital innovations and consulting excellence for sustainable growth are paying off.
Forced conversion, GDPR, UA, GA4 & Matomo: Key questions about Google Analytics
Forced conversion, GDPR, UA, GA4 & Matomo: Key questions about Google Analytics

Doing nothing is not an option: On 1 July 2023, Google is discontinuing Analytics. Online marketers are faced with a decision: Google Analytics 4 vs Matomo.
What is DXP (Digital Experience Platform) and Why Do We Use It
What is DXP (Digital Experience Platform) and Why Do We Use It

DXP is a software solution whose mission is to manage, optimize and deliver the user experience across all the digital sources we use. The digital experience platform is designed as a central platform that can manage a wide range of different touchpoints. We can present it as a strategic investment that helps companies improve their business, keep up with the rapid growth of the digital marketplace and keep users happy with the personalized experience they receive.
Industry talk establishes itself successfully
Industry talk establishes itself successfully

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.
The fascination of corporate publishing for B2B
The fascination of corporate publishing for B2B

Defying all digital formats, established corporate publishing formats such as customer magazines or high-quality brochures are successfully defending their position in the cross-media marketing mix and continue to be highly valued by customers.
Digital media with significant budget shares B2B
Digital media with significant budget shares B2B

Now is the time for B2B companies from traditionally conservative sectors such as food, grocery and packaging to rethink their strategies and channel more media budgets into digital channels.
Deadline for your business model
Deadline for your business model

Business models that are not consistently geared towards sustainability are, in a sense, endangering themselves. Sustainability and digitalisation have become significant parameters for future viability.
Ruess Group celebrates impressive growth in 2021
Ruess Group celebrates impressive growth in 2021

We achieved an impressive 17 percent growth in 2021, with a consolidated turnover of 3.5 million and gross profit of 2.1 million euros with our long-standing client base, as well as many new clients from the technology, IT, e-mobility, real estate and construction sectors.
Company roadtrip to Munich to R/Drei International GmbH
Company roadtrip to Munich to R/Drei International GmbH

Following the Ruess Group’s opening of a new location in Munich in May 2021, the entire Stuttgart team had long been looking forward to visiting the new office. In addition to the pandemic getting in the way of plans, a relocation in Munich also took place – to a prime location directly at Marienplatz 17.