Mag­a­zine

Defying all digital formats, established corporate publishing formats such as customer magazines or high-quality brochures are successfully defending their position in the cross-media marketing mix and continue to be highly valued by customers.

Now is the time for B2B companies from traditionally conservative sectors such as food, grocery and packaging to rethink their strategies and channel more media budgets into digital channels.

The “Blue Couch” is the new monthly industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

Following the Ruess Group’s opening of a new location in Munich in May 2021, the entire Stuttgart team had long been looking forward to visiting the new office. In addition to the pandemic getting in the way of plans, a relocation in Munich also took place – to a prime location directly at Marienplatz 17.

Recognising that sustainability issues and communication are indispensable as integral aspects of corporate strategy now and in the future is only the first step in a highly complex process. But there is an alternative: The scenario technique is a valuable planning tool.

For companies that conduct international communication, it is important to consider country- and/or region-specific aspects, especially in China. As an “advertiser” here, one  needs to be familiar with Chinese advertising law in order to minimise liability risk.