The fas­ci­na­tion of cor­po­rate pub­lish­ing for B2B

22. August 2022 / 4 min read

Defying all digital formats, established corporate publishing formats such as customer magazines or high-quality brochures are successfully defending their position in the cross-media marketing mix and continue to be highly valued by customers.

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Dig­i­tal me­dia with sig­nif­i­cant bud­get shares B2B

07. July 2022 / 5 min read

Now is the time for B2B companies from traditionally conservative sectors such as food, grocery and packaging to rethink their strategies and channel more media budgets into digital channels.

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Dead­line for your busi­ness mod­el

22. June 2022 / 5 min read

Business models that are not consistently geared towards sustainability are, in a sense, endangering themselves. Sustainability and digitalisation have become significant parameters for future viability.

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Ruess Group cel­e­brates im­pres­sive growth in 2021

22. May 2022 / 3 min read

We achieved an impressive 17 percent growth in 2021, with a consolidated turnover of 3.5 million and gross profit of 2.1 million euros with our long-standing client base, as well as many new clients from the technology, IT, e-mobility, real estate and construction sectors.

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In­dus­try talk es­tab­lish­es it­self suc­cess­ful­ly

Eine Reporterin und zwei Gäste der Sappi Blue-couch Gespräche lachen in die Kamera
17. May 2022 / 4 min read

The “Blue Couch” is the new monthly industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

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Com­pa­ny road­trip to Mu­nich to R/Drei In­ter­na­tion­al GmbH

10. May 2022 / 2 min read

Following the Ruess Group’s opening of a new location in Munich in May 2021, the entire Stuttgart team had long been looking forward to visiting the new office. In addition to the pandemic getting in the way of plans, a relocation in Munich also took place – to a prime location directly at Marienplatz 17.

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A com­pact in­tro­duc­tion to the com­plex top­ic of sus­tain­abil­i­ty in and for your com­pa­ny

05. April 2022 / 1 min read

There is no denying that sustainability is much more than just a passing trend. Businesses of all sizes need to directly confront and address the issue to remain and thrive in the market. You should definitely consider taking part in our “Everything in the Green Zone” workshop. In just under 6 hours, you’ll find out how sustainability influences the day-to-day management of a company in a very tangible way.

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Top Com­pa­ny 2022

13. March 2022 / 1 min read

Kununu, Europe’s leading platform when it comes to employer ratings, has honoured us with its “Top Company” award. This puts us in the top five percent of the best-rated employers on kununu.

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How can com­pa­nies plan for sus­tain­abil­i­ty with an eye to the fu­ture?

06. March 2022 / 4 min read

Recognising that sustainability issues and communication are indispensable as integral aspects of corporate strategy now and in the future is only the first step in a highly complex process. But there is an alternative: The scenario technique is a valuable planning tool.

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B2B com­mu­ni­ca­tion in Chi­na – the chal­lenge

23. January 2022 / 3 min read

For companies that conduct international communication, it is important to consider country- and/or region-specific aspects, especially in China. As an “advertiser” here, one  needs to be familiar with Chinese advertising law in order to minimise liability risk.

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