Campaign | Classic

Schubert Image Campaign


Gerhard Schubert GmbH


Mechanical and plant engineering


Since 1973

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

The client

As an innovation driver and technology leader, packaging machine manufacturer Schubert has been shaping the international packaging industry for more than half a century. With customised robot-assisted systems for FMCG manufacturers, the Schubert Group is setting new benchmarks in terms of efficiency and flexibility. Thanks to consistent modularity and the extensive use of robotics, Schubert systems can be used to package an impressively large portfolio of diverse products. And flexibly, with an extensive range of packaging formats. Now the family-owned company is bringing its vision of a sustainable packaging world to life with its Mission Blue Sustainability Initiative, which bundles all activities relating to sustainability.

The assignment

Our client Schubert wanted an entirely new look for the implementation of a new international campaign to showcase their expertise across numerous industries and packaging types. The core message is how Schubert, with its machines, as well as its packaging development and consulting expertise, is enabling customers to create a new sustainable world of packaging.


  • Concept
  • Design of the visuals and advertising motifs with promotional copy
  • Worldwide media planning in digital and print
  • Creative development ‘made by Ruess Group’ over 43 years

Exceptionally imaginative packaging worlds


A series of fantasy landscape motifs illustrates the manufacturer’s huge portfolio and decades of expertise in robot-based and modular packaging machines. Under the campaign motto “Packaging diversity sustainably”, Schubert presents various industries in its new advertisements with products that have been packaged with Schubert machines: Confectionery and cosmetics – as well as a motif on the meta topic of sustainability itself. The machines displayed are each associated with specific sectors, for example specially configured cosmetics machines or a flowpacker that is exceptionally suited to processing sustainable packaging materials.

Campaign motif for sustainability

Campaign motif for confectionery

Campaign motif for cosmetics

Maximum flexibility

Print & digital media

Versatile application possibilities thanks to non-standard formats
The use of the new campaign motifs is just as flexible as the packaging possibilities with Schubert machines. They are intended to accompany the Mission Blue Sustainability Initiative and have been running worldwide since the internal and external presentation of the initiative.

Print ads

Web banners


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