Antalis Verpackungen sustainable marketing
packaging & logistics
Strategic sustainability consulting
Thematic landing pages as an anchor point
Consulting, conceptual development, information architecture, UX- & UI-design, editing & content
To achieve a higher professional information density on the web for two current Antalis core topics and to create a new fresh design that differs from the main page and features additional functions, we developed microsites for the areas of sustainability and mail order – using the latest UX know-how and with plenty of content. This allows for a highly focussed target group approach on these pages. The download and streaming options play an important role in lead generation and conversions. The fast, graphic-supported content transfer is the main goal of our experienced editorial team, which strongly focuses on customer centricity.
Facts and figures: Illustrations clarify sustainability
Graphics are quick to explain. Graphics are focused. Whether with market and industry indicators, data analyses and interpretation – good graphics also provide infotainment and storytelling. This is why graphics can be memorised more quickly and are perfect for digital reuse on the most diverse channels.
ImPuls Forum talk format
Industry impetus via video stream
In Antalis’ “ImPuls Forum” talk format, experts from the fields of science, politics and business are invited to discuss current challenges and possible solutions in a stimulating round of talks – sometimes controversial, sometimes complementary.
Against this backdrop, existing and potential target customers experience the expert round as a transfer of knowledge, exchange of experience and inspiration. By opening the video stream on the company’s own YouTube channel, the forum also serves to raise awareness and enhance brand image. The roughly 45-minute discussion round is recorded and edited by a professional production team using the latest film technology. The stream is also promoted via PR and campaigns on social media (LinkedIn).