Sappi blue couch industry talk


sappi Europe


Paper & Packaging


Since 2018

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.

Launched in 2020, the video format for the paper and packaging industry is proving very popular with insiders, as attested by double-digit viewer growth rates – more episodes are currently being planned. The Ruess Group continues to handle not only concept and production, but also the supporting PR and digital media for cross-channel promotion of the streaming format in both traditional and social media.

Sappi blue couch industry talk
Episode 9

Label papers between growth and sustainability

For the ninth time, industry experts will discuss current industry trends and challenges at the Sappi Blue Couch. The topic "Label papers between growth and sustainability" is multi-faceted. Where is the label market headed? How can everyday products be labelled in a way that is resource-saving and environmentally friendly? These are the issues that Robert Gabriel-Jürgens, Head of Sales Label Papers at Sappi Europe, and Corey Michael Reardon, President and CEO of AWA Alexander Watson Associates, will be discussing in the new episode of the Sappi Blue Couch series.

Episode 8

Packvertising and the power of the brand at POS

What are the prerequisites of good packaging? In addition to providing product protection, barrier properties and storage, loading and transport functions, the service and advertising function also play a key role in the era of sustainability. Why is packaging so important for brand communication? How does it influence consumers’ feelings and reactions during the purchase decision process? Olaf Hartmann, Managing Partner of the German Multisense Institute, and Lars Scheidweiler, Head of Packaging Solutions at Sappi, address these and other questions in Episode 8 of the Blue Couch series: “Packvertising and the power of the brand at POS”.

Episode 5

Sustainable packaging solutions

In the latest part of the now established industry talk, episode 5, René Köhler from Sappi and a partner company present their strategic collaboration for the joint development of sustainable packaging solutions, which has been in place since 2018 - with great success. The guests on the Blue Couch show how the switch from plastic to paper-based solutions can be realised effectively and reliably at

Episode 4

Responsibility, sustainability and innovation

In episode 4 just before the summer break, the new CEO of Sappi Europe, Marco Eikelenboom, reported exclusively on his first weeks at the helm of Sappi Europe. This time, the Blue Couch was all about responsibility, sustainability and innovation. How current ecological, economic and social changes affect the strategy and actions of Sappi Europe and many other questions are clarified at

Episode 3

(R)Evolution of Paper Packaging

In the third edition of the Blue Couch digital interview series from Sappi everything was about paper for the packaging of the future. With the spotlight on "(R)Evolution of Paper Packaging", Sappi tells us about the new developments in paper-based packaging solutions. Learn how Sappi is sustainably revolutionizing the packaging industry and what challenges to overcome in terms of technology and sustainability.

Guests on the Blue Couch: Sales Director Michael Bethge and Head of Business Development René Köhler

Episode 2

Sales and innovation - what represents success?

In the second episode of the new digital interview series Sappi put the spotlight on sustainable solutions. What is the key to sustainable innovation? Thomas Kratochwill, Vice President Sales & Marketing Packaging and Speciality Papers, and Bernardo Semadeni, Director of Innovation, provide insights into the subject "Sales and innovation - what represents success?"

Episode 1

Paper and Sustainability

The moderated broadcast of a top player in this market is informative, knowledgeable, insightful and entertaining. At the kick-off on Wednesday, November 4 at 10 a.m. (CET), Sappi Europe’s CEO Berry Wiersum and Sustainability Manager Sarah Price discussed paper and sustainability.

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