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Content marketing | Media planning

International media planning for Schubert

Client

Gerhard Schubert GmbH

Sector

Mechanical and plant engineering

As experts in international media planning on- and offline, we understand the unique challenge of developing country-specific media strategies for Schubert’s various target markets, B2B or B2C. Consumer behaviour and media use as well have experienced an unparalleled digital push, naturally driven by social distancing and as a result of trade fairs and other live events not taking place. Because we provide our clients with interdisciplinary and comprehensive support, we offer fully integrated communication solutions in campaign management, focused on customers and costs.

Services

  • Digital, print, out of home
  • Creative media concepts
  • Concept
  • Planning
  • Purchasing
  • Coordination
  • Billing
  • Specimen copy monitoring
  • Coordination
  • Ongoing performance review
  • Agile readjustment and finetuning, as required
  • Documentation
  • Weekly reporting

Challenge: Diversity of online formats

Our experts are very familiar with all the digital formats you could ever need in your media planning. We implement the following online formats for our client Schubert:

  • Banner formats for digital specialist portals and newsletters
  • E-papers & e-magazines
  • Advertorials
  • Newsletter teasers
  • Microsites
  • Stand-alone newsletters
  • E-blasts & e-mailings
  • White papers
  • Company profiles
  • Keyword networking on specialist portals
  • Video teasers
  • Google campaigns
  • Ad Words Search and Display

International trade campaigns

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

Go to Schubert Campaign

Digital campaigns on specialist portals and in social media

Quality formats in leading media

LinkedIn thematic promotions

Google Ads

Ongoing monitoring of reach and conversion

Figures altered for data protection reasons.