Content marketing | Media planning
International media planning for Schubert

Client
Gerhard Schubert GmbH
Sector
Mechanical and plant engineering
Services
- Digital, print, out of home
- Creative media concepts
- Concept
- Planning
- Purchasing
- Coordination
- Billing
- Specimen copy monitoring
- Coordination
- Ongoing performance review
- Agile readjustment and finetuning, as required
- Documentation
- Weekly reporting
Challenge: Diversity of online formats


- Banner formats for digital specialist portals and newsletters
- E-papers & e-magazines
- Advertorials
- Newsletter teasers
- Microsites
- Stand-alone newsletters
- E-blasts & e-mailings
- White papers
- Company profiles
- Keyword networking on specialist portals
- Video teasers
- Google campaigns
- Ad Words Search and Display
International trade campaigns
New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.
Go to Schubert Campaign

Digital campaigns on specialist portals and in social media

Quality formats in leading media

LinkedIn thematic promotions

Google Ads

Ongoing monitoring of reach and conversion

Figures altered for data protection reasons.