Schubert international media planning


Gerhard Schubert GmbH


Mechanical and plant engineering


Since 1973

As experts in international media planning on- and offline, we understand the unique challenge of developing country-specific media strategies for Schubert’s various target markets, B2B or B2C. Consumer behaviour and media use as well have experienced an unparalleled digital push, naturally driven by social distancing and as a result of trade fairs and other live events not taking place. Because we provide our clients with interdisciplinary and comprehensive support, we offer fully integrated communication solutions in campaign management, focused on customers and costs.

Schubert international media planning


  • Digital, print, out of home
  • Creative media concepts
  • Concept
  • Planning
  • Purchasing
  • Coordination
  • Billing
  • Specimen copy monitoring
  • Coordination
  • Ongoing performance review
  • Agile readjustment and finetuning, as required
  • Documentation
  • Weekly reporting

Challenge: Diversity of online formats

Challenge: Diversity of online formats

Our experts are very familiar with all the digital formats you could ever need in your media planning. We implement the following online formats for our client Schubert:

  • Banner formats for digital specialist portals and newsletters
  • E-papers & e-magazines
  • Advertorials
  • Newsletter teasers
  • Microsites
  • Stand-alone newsletters
  • E-blasts & e-mailings
  • White papers
  • Company profiles
  • Keyword networking on specialist portals
  • Video teasers
  • Google campaigns
  • Ad Words Search and Display

International trade campaigns

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

Go to Schubert Campaign

Digital campaigns on specialist portals and in social media

Quality formats in leading media

Quality formats in leading media
Quality formats in leading media

LinkedIn thematic promotions

LinkedIn thematic promotions
LinkedIn thematic promotions

Ongoing monitoring of reach and conversion

Ongoing monitoring of reach and conversion
Ongoing monitoring of reach and conversion

Figures altered for data protection reasons.

Would you like to see more?
More works
All disciplines
Public Relations / content marketing
Managing Director of the Ruess Group Markus Rahner talks to representatives of Sappi

Sappi PR agency

We develop and carry out international press work and innovative PR formats such as web press conferences, digital trade fair presentations or a video series of industry talks for the world’s leading manufacturer of speciality papers.

Public Relations / content marketing
A crowd listens to the speaker from pr agency Schubert, all of them looking at a monitor hanging from the ceiling.

Schubert PR agency

As a full-service agency for the Schubert Group, we have been working as an outsourced marketing department for 50 years. Press work is just one of the key aspects of our diverse and challenging assignments in the context of fully integrated and international communication.