Content marketing | Media planning

International media planning for Schubert

Client

Gerhard Schubert GmbH

Sector

Mechanical and plant engineering

Partnership

Since 1973

As experts in international media planning on- and offline, we understand the unique challenge of developing country-specific media strategies for Schubert’s various target markets, B2B or B2C. Consumer behaviour and media use as well have experienced an unparalleled digital push, naturally driven by social distancing and as a result of trade fairs and other live events not taking place. Because we provide our clients with interdisciplinary and comprehensive support, we offer fully integrated communication solutions in campaign management, focused on customers and costs.

Services

Digital, print, out of home
Creative media concepts
Concept
Planning
Purchasing
Coordination
Billing
Specimen copy monitoring
Coordination
Ongoing performance review
Agile readjustment and finetuning, as required
Documentation
Weekly reporting

Challenge: Diversity of online formats

Our experts are very familiar with all the digital formats you could ever need in your media planning. We implement the following online formats for our client Schubert:

Banner formats for digital specialist portals and newsletters
E-papers & e-magazines
Advertorials
Newsletter teasers
Microsites
Stand-alone newsletters
E-blasts & e-mailings
White papers
Company profiles
Keyword networking on specialist portals
Video teasers
Google campaigns
Ad Words Search and Display

International trade campaigns

New international campaign for Schubert Verpackungsmaschinen: A series of fantasy landscape motifs showcases the manufacturer’s huge portfolio and in-depth expertise in packaging machine manufacturing.

Go to Schubert Campaign

Digital campaigns on specialist portals and in social media

Quality formats in leading media

LinkedIn thematic promotions

Google Ads

Ongoing monitoring of reach and conversion

Figures altered for data protection reasons.

press work / content marketing

Managing Director of the Ruess Group Markus Rahner talks to representatives of Sappi

PR agency for Sappi

We develop and carry out international press work and innovative PR formats such as web press conferences, digital trade fair presentations or a video series of industry talks for the world’s leading manufacturer of speciality papers.

press work / content marketing

Schubert PR agency

As a full-service agency for the Schubert Group, we have been working as an outsourced marketing department for 50 years. Press work is just one of the key aspects of our diverse and challenging assignments in the context of fully integrated and international communication.

films / content marketing

Sappi blue couch - Industry talk establishes itself successfully

The “Blue Couch” is the new innovative industry and expert interview series put on by Sappi Europe Packaging and Speciality Papers. Exciting guests allow a look behind the scenes of the Group and into the future of the paper industry, e.g. with new products, innovations and sustainability topics.