Messe Dortmund media planning


Dortmund Trade Fair


Trade fairs


Seit 2022

We are experts in international online and offline media planning and have far-reaching expertise in taking on the unique challenge of developing industry-specific media strategies for different target markets – whether they be B2B or B2C.

For Messe Dortmund, our assignment is to promote the exhibition centre and the Westfalenhalle arena as part of B2B campaigns for national and international trade fairs – appealing to both exhibitors and trade fair visitors: Evo Nxt, InterTabac, VertiFarm, Heat Expo.

Messe Dortmund media planning

The client

Dortmund's Westfalenhalle is THE large concert and event arena in Germany – a heritage-listed building with a capacity of up to 15,380 visitors. Located at the heart of the region with the highest population density and purchasing power, it stands out with its distinctive architecture and unrivalled atmosphere and acoustics.

The arena can be used for concerts, events and trade fairs. Messe Dortmund organises a variety of B2B and B2C trade fairs here, several of which we also support with our media services.

Our services

  • Media analyses
  • Media planning for digital & print
  • Concepts
  • Creative media concepts
  • Planning
  • Media buying
  • Coordination
  • Accounting
  • Documentation monitoring
  • Ongoing performance review
  • Agile readjustment
  • Documentation/reporting

Challenge: Diversity of online formats

Challenge: Diversity of online formats

Our experts are very familiar with all the digital formats you could ever need in your media planning. We use creative media to plan for a wide variety of trade fairs at Messe Dortmund.

  • Banner formats for digital trade portals and newsletters
  • E-papers & e-magazines
  • Advertorials
  • Newsletter teasers
  • Microsites
  • Stand-alone newsletters
  • E-blasts & e-mailings
  • Company profiles
  • Keyword networking on specialist portals
  • Video teasers

Digital campaigns on trade portals

Our assignments include new international campaigns by Messe Dortmund for the Westfalenhalle to promote different trade and consumer fairs from a wide range of sectors, such as leisure, nutrition, heating and air conditioning technology and tobacco products.

For example, Vertical Farming (VertiFarm trade fair) is a sustainable option to revolutionise our food production. But the term also stands for a successful model of how companies can use trending topics to spread their messages even more successfully. By addressing relevant interest groups in selected industry and specialist portals, we have increased the media reach of our clients and consolidated their reputation within the vertical farming industry.

Quality formats in leading media

Quality formats in leading media
Quality formats in leading media

B2B trade campaign for industry exhibitions

Ongoing controlling of reach and conversion

Ongoing controlling of reach and conversion
Ongoing controlling of reach and conversion

Reporting performance values and KPIs (figures changed for data protection reasons).

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