ABB GROUP
Client
ABB Group
Sector
Energy and automation
Partnership
Since 2022
The client
ABB is a global technology leader and plays an important role in the development of sustainable technology solutions with its innovations in energy and automation technology.
With over 100,000 employees in over 100 countries, ABB serves a wide range of industries including transport, infrastructure and renewable energy.
The assignment
Production of the "Destination Zukunft" web magazine for the German-speaking market. All services from a single source:
- Concept, design, technology, content
- SEO, social media, ads, tech. support & operation
- Ongoing editing/frequency: approx. 4 articles per week
Project highlights
All services from a single source:
To raise ABB's profile among a wider audience, current social debates on the energy and mobility transition are addressed editorially - drawing attention to ABB's cutting-edge solutions.
Through targeted seeding in social media, social ads and SEO measures, page views of "Destination Zukunft" increased to over 250,000 in the first full year after its launch in 2023.
The high-quality design of "Destination Zukunft" is coupled with a sophisticated and appealing user experience that includes all state-of-the-art functionalities such as dark mode, notifications and a reminder and read-aloud function.
As a result, "Destination Zukunft" achieves close to 2.5 page views per session and a visit time of almost one minute, which is well above the average for comparable industry magazines with a similar reach.
Synergies
