Strategy

Competencies

Works

Company

Contact

Sappi virtual trade fair

As an alternative to conventional face-to-face trade fairs, Sappi was one of the first companies to stage an innovative virtual trade fair with live broadcasts of press conferences, interviews and product presentations of the company’s new speciality papers – accompanied by live chats involving the sales team.

Sappi virtual trade fair

The company

Sappi Europe is the leading manufacturer and supplier of coated fine paper and specialty papers and the number one in Europe. The company, which is headquartered in Belgium, produces printing papers for high-quality magazines, annual reports, brochures, books, calendars and marketing materials, and much more. Packaging and specialty papers from Sappi are in demand from brand manufacturers, packaging producers, designers and finishers. additionally, Sappi’s know-how in the field of fibres is relevant beyond paper production. In Europe, the company has ten paper-producing mills and 14 sales offices with 5,700 employees. The group umbrella is formed by Sappi Limited (JSE), headquartered in Johannesburg, South Africa, and with 12,500 employees on three continents (turnover of 5.7 billion euros), it is one of the major players in the paper industry.

Virtual trade fair

Virtual trade fairs with live broadcasts from the TV studio set up in the agency, along with event moderation

Virtual trade fairs with live broadcasts from the TV studio set up in the agency, along with event moderation
  • interaction with live product presentations, interviews and live sales chats
  • 1,700 participants (visitors) from 49 countries worldwide
  • 
360 min. online event with moderation in 2 days

  • 3 live sessions per day
  • 
720 min. airtime

  • Live broadcasts with interviews (incl. branding)
  • Digital platform with further information, videos and presentations (follow-up)
Digital advertising/social media content

Campaign support

Campaign support

LinkedIn ads, social media posts, single image ads, virtual registration for interpack/last call

  • 20 posts
  • 450 followers
  • 2,500 organic search results
  • 200,000 sponsored impressions
  • 600,000 impressions
Case Study

Would you like to read more about our services for sappi?

Would you like to read more about our services for sappi?
Virtual trade fairadvertising for virtual trade fairsSuccess factors of virtual trade fairs
Would you like to see more?
More works
All disciplines
virtual trade fairs / digital
Lisec Campus with showrooms

Lisec Campus with showrooms

The Lisec Campus virtual ‘walk-through’ Expo site encompasses a fascinating and multifaceted world: 6 different buildings and showrooms, as well as a film arena, invite visitors to take part in a tour, with a lounge, machine holograms and 3D models.

website / digital
Schubert careers website

Schubert careers website

For our long-standing client Schubert, we developed and designed an engaging Careers microsite that offers potential employees compelling insight into the world of packaging technology. Find out more about how we worked together to create a platform that not only provides informative career information, but also reflects the passion and innovation that drive the company.