Classic | Corporate Design
Corporate design example: Design manual für Schubert
Gerhard Schubert GmbH
Machines and systems engineering
As an innovation driver and technology leader, packaging machine manufacturer Schubert has been shaping the international packaging industry for more than half a century. With customised robot-assisted lines for FMCG manufacturers, the Schubert Group sets standards in terms of efficiency and flexibility. Thanks to consistent modularity and the extensive use of robotics, Schubert systems can be used to package a tremendous portfolio of very different products.
The assignment for corporate design and marketing as a whole is to translate this brand identity into design and content, i.e. to unify the brand’s appearance. The more clearly the brand becomes recognisable, the easier it is to find by potential customers, the higher the recognition value, the better it differentiates itself from the competition in international markets and the more successfully brand value develops – and all this is reflected in measurable buyer preference.
- Development, definition and maintenance of corporate design – including corporate colours
- Translation of the corporate design specifications into modules for clear and quick usability
- Application of the corporate design to numerous measures, both in print and digital – such as social media – all the way through to trade fairs