Digital | Webdesign

Accessible web design for BIM Cluster


Bavarian State Ministry for Housing, Construction and Transport


Construction industry & public sector

For its mission to support the Bavarian construction and real estate industry with digitalisation, the BIM Cluster Bayern was looking for an agency that could advise and support them in a variety of disciplines. The initiators knew what they wanted: A platform that would describe the scope of tasks and provide practical tips. It had to be fresh and modern, while meeting the requirements of the Bavarian State Ministry of Housing, Construction and Transport as well as those of the partners involved. As is so often the case, the assignment was not an off-the-shelf one, but a mixture of website conception, web development, UX design and content development. Initially, the BIM Cluster assumed that it would have to divide the assignment among several agencies: Web design, web development, SEO as well as content creation. But with us, everything was provided from a single source.

The client

The BIM Cluster Bayern is an initiative of the Bavarian State Ministry of Housing, Construction and Transport as well as five professional chambers, associations and organisations in the Bavarian construction value chain.

The BIM Cluster aims to strengthen the digitalisation of construction in Bavaria.

The assignment

A modern, accessible and clear microsite was required for the Bavarian BIM Cluster, to effectively increase the visibility of the BIM Cluster to the outside world. Information had to be provided in a target group-oriented and appealing way, while complying with accessibility requirements.

The services

  • Strategy & concept
  • Consulting
  • SEO
  • UX design
  • UI design
  • Editorial work & content

Accessible to everyone – barrier-free web design

As a public-sector organisation, the Bavarian State Ministry is required to design its website to be barrier-free.

When designing the accessible microsite for the State Ministry, we paid particular attention to clear navigation, a high-contrast colour scheme and easy-to-read content. The look and feel also had to be modern, while fitting into the context of the public institutions.

Although we did not technically implement the website, all development requirements were of course taken into consideration. For example, a read-aloud function, a contrast switch and font size settings were provided. The layout followed technical specifications so that it could be easily implemented later in the programming. For example, this means that the fonts were matched to each other in percentages, so that font size adjustment would be easy. Hover effects and control elements were defined in a way that is barrier-free, so that they do not rely solely on colour, for example, as a recognisable indication of interactivity.

Target group-relevant benefits explain the value of BIM

Target group-relevant benefits explain the value of BIM

Downloads of the BIM guidelines

Downloads of the BIM guidelines

Presentation of the planned measures

Brief introduction of the 5 initiators

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