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Interdisciplinary case

Product launch of the BOSCH Vivalytic diagnostic platform

Campaign motiv

Client

Bosch Healthcare Solutions GmbH

Sector

medical technology and pharmaceuticals

After ten years of research and development, Bosch presented its universal Vivalytic molecular diagnostics platform at the Eccmid trade fair in Madrid in April 2018. The device miniaturises the complex, personnel- and know-how-intensive laboratory work in molecular diagnostics and transfers it to an easy-to-use device. Test results are therefore available to laboratories, clinics and doctors much more quickly, safely and easily.

Based on qualitative market research, our assignment was to develop a central idea from the product positioning and then to transfer this idea to all media for launch communications.

The Result

  • Concept development and planning of the trade fair presentation
  • Explanatory animations for large video wall and exhibits
  • Trade campaign
  • Mailings
  • Brochure in German and English, incl. photo shoots
  • Website content
  • Advertising material for digital industry platforms
Campaign

Vivalytic trade campaign

Idea development, concept and creation

From scribble to finished display

From scribble to finished display

Shooting

3 photo productions for Vivalytic

Campaign shooting, photo production, application in the laboratory and product shooting in the studio

Campaign shooting

Campaign shooting

Application in the laboratory

Product shooting

Making of campaign shooting

Making of campaign shooting

Campaign film

Campaign film

A security man holds his hand in the camera in warning, next to it you can see a cut of a Youtube video.
Ein Mann in bunter Schutzkleidung schaut direkt in die Kamera

Animation film for the Vivalytic trade fair

Digital banner advertisement

Das Bosch-Vivaltyc-banner-case

Vivalytic exhibition stand for product launch

Die Frontalansicht vom Bosch-Messestand
Der Bosch-Messestand
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