Schubert international corporate website


Gerhard Schubert GmbH


Mechanical and plant engineering


Since 1973

Technologies, Sanity (Headless CMS) and Algolia (KI based Search-Software)


German, English, French, Russian. Chinese in separate CMS Contao

Time required

4 months for implementation, 2 months for content migration

Number of pages

650 individual pages per language


44,000 page views/month

Schubert’s new corporate website is the communication hub for all external and internal channels – state-of-the-art in terms of technology, content strategy and analytics. Available in several languages and encompassing roughly 650 individual pages per language. In spite of its overwhelming size, it is extremely intuitive to use: Specific content can be found quickly thanks to AI-based search options. Concept, design, technology and editorial work are all from a single source – “made by the Ruess Group”.

Schubert Group Homepage in Macbook

The client

As an innovation driver and technology leader, packaging machine manufacturer Schubert has been shaping the international packaging industry for more than half a century. The Schubert Group sets standards in terms of efficiency and flexibility with its customised robot-assisted systems for FMCG manufacturers.

The assignment

The website, which was becoming outdated, needed to be modernised both technically and visually. A new navigation concept was designed to make the site easy to use despite its immense size, thereby enabling an optimised customer journey

Our services

  • Structural concept & site mapping
  • UX and UI design
  • Technical development with, Sanity (headless CMS) and Algolia (AI-based search software)
  • Editorial work
  • Content migration of all previous pages in 4 languages & ongoing maintenance
  • Support
  • SEO

Strong customer loyalty thanks to effective UX design

Strong customer loyalty thanks to effective UX design

With such a comprehensive website, intuitive user guidance is paramount in ensuring that customers can find their personal content quickly and reliably. To this end, the UX of the website was optimised and a new navigation concept was introduced, while reducing the number of pages.

We also adapted the look to Schubert’s current corporate design. Even more blue fields enliven the overall appearance, and all key elements of the corporate identity have been integrated. The now further simplified navigation can also be seen on the career page, for example, with new subpages and specially designed benefit icons. The “packaging solution” thematic focus was entirely redesigned with fold-out modules for a detailed view of the tools as well as even greater SEO relevance.

Technology as a success factor

In terms of technology, the Schubert website sets an all-new benchmark. We switched from a standard CMS to a state-of-the-art headless CMS solution that is both more high-performance and future-proof.

Carefully selected microservices transform the Schubert website into a powerful tool: The headless CMS Sanity for quick and easy content maintenance, the Algolia AI-based search software for user-centred searching, Jotforms for multilingual and high-performance forms, and DAM Cloudinary for easy media management. In the future, the website’s toolset will continue to expand to meet the demands and needs of an evolving reality.

Headless Tech-Stack

Headless tech stack

The springboard into packaging technology

Homepage of Schubert Group Website
Homepage of Schubert Group Website

The start page with video serves as an introduction to the website. Directly in the hero, the four main areas relevant to Schubert users are teased out via quicklinks.

Simple navigation directly to the Schubert experts

Burgermenü zur intuitiven Navigation der Website B2B für Verpackungsmaschinenhersteller Schubert

In addition to the classic menu, a ‘burger menu’ provides a general overview of all topics.

The burger menu also features a high-profile contact area in addition to the sectors and the group’s individual Schubert companies. Various contact options are offered here, as well as callback options, which are quickly visible thanks to this prominent placement, no matter where the user may be. Contact forms for sales support and numerous downloads are also currently being developed and will be made available gradually.

Sector-specific case studies

Case Studies
Case Studies

The case studies use the Algolia AI-based enterprise search software to filter by sector. Algolia delivers search results in under 50 ms – also in the areas of news and job offers.

Mobile phone in woman's hand

Responsive Design

Faster image handling

Image handling works extremely efficiently in the new Schubert website. Cloudinary Digital Asset Management (DAM) creates a resource for image storage in the cloud. Predefined tags make images quick and easy to find. If an image is updated, all locations are automatically adjusted. This saves a huge amount of time and ensures maximum transparency in everyday content management.

Modular design for maximum flexibility

The new headless CMS enables very quick layout changes: Templates with different layouts and many colour options are available to the editorial team to ensure an extremely lively website design.

Overview of frontend sections

28+ sections in many colour variations

Would you like to experience the website live?

Responsive Design der Website für Verpackungsmaschinenhersteller Schubert

Then why not simply take a look!

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