Our services as your e-commerce agency cover the entire range of e-commerce management, from strategic consulting to conceptual design and technical implementation – all the way through to the ongoing maintenance and optimisation of your online shop. And if you wish, we also offer all services relating to maintenance and marketing.
Shop system consulting: Which solution is best for me?
A number of different web shop solutions have now established themselves on the market. As an e-commerce agency, we are often asked which of these is “the best”. This is almost as tricky as the question of which car is “the best”. It all depends: Different models are suitable for a single person living in a big city than for a large family commuting. And whether an e-car is already a realistic option still depends on the individual case.
When choosing the right e-commerce platform, a whole range of factors plays a role. Here are some of the more important ones:
- Budget: Are you ready for a monthly fee or are you looking for a free open-source solution?
- Technical capabilities: Do you need an e-commerce platform that doesn’t require programming, or do you have developer resources?
- Scalability: Will the platform be able to grow with your business?
- Integrations and extensions: What additional tools or services will need to be integrated?
- Tech stack: What other software solutions do you already work with – and what interfaces does the e-commerce solution need to fit into?
- Target market: What are the requirements of your specific target markets?
Depending on how you answer these questions, the perfect solution to meet your needs may be Shopify, Magento, WooCommerce (WordPress plugin), BigCommerce, Shopware, PrestaShop, OpenCart or even Squarespace. It is important to undergo a conscientious and well thought-out selection process here. Quite simply bBecause, with a poorly suited e-commerce platform, you will be as happy as a ranger with a sensitive sports car as his work vehicle.
You should also pay close attention to who is advising you. Many agencies have a favourite right from the start. It is most often the e-commerce platform they know best. And they then steer the decision-making process towards this platform. It may not be done intentionally: people who like to work with hammers tend to see nails even in screws.
For this reason, it is important to seek advice from independent specialists who are open to technology. We at the Ruess Agency usually look after a whole range of different shop systems at the same time. And since the capabilities of the e-commerce systems often change, we look at each project anew to see which solution is best suited in each case.
We are also happy to offer this e-commerce system consulting as a single, impartial service. This way we can provide you with an objective “second opinion”. And you can then be sure that your online shop system is a perfect fit for you – and not just for your agency.
Online shop development
A disciplined, systematic approach is essential when building an online shop, as many work steps build on each other. Trying to “catch up” with these later can quickly lead to high expenses, as many things would then have to be adjusted again.
For this reason, we as an e-commerce agency follow a logical approach. We make sure to retain enough flexibility at the level of the individual steps to be able to react to eventualities. The following overview shows the individual work steps that distinguish this structured approach:
High complexity: customer service in B2B
Depending on the product, customer service in B2B can be very complex.
After all, all the eventualities of a complex special machine can rarely be depicted on a help page. Therefore, personal support is often required here, which goes beyond the programmable functions of an online shop.
Nevertheless, well-formulated FAQs can often be helpful. Many enquiries can also be quickly and easily pre-qualified via selection menus, so that the right contact person can be reached directly. A link between the shop and CRM is a must in B2B anyway, so the entire history of the customer relationship can also be considered.
Online shop marketing
Marketing an online shop is a complex process that calls for a clear strategy and targeted efforts to succeed in today’s competitive digital landscape.
To effectively increase the visibility, traffic and ultimately the sales of your online shop, you need the right expertise in all disciplines of online marketing:
With many of these measures, you can benefit from significant synergies if the technical support of the web shop and its marketing are managed by a single source.
This allows online marketing measures such as landing pages for search engines or social media ads to be not only sketched out, but also implemented directly. Optimising campaigns for high-margin products or for overall sales maximisation can also be ensured more quickly and easily. Conversely, keyword analyses by SEO experts should be considered in the structure of the web shop even before development.
This is why we deliberately commit to a holistic approach and attach great importance to offering and implementing as broad a range of services as possible. Even if we are only commissioned with one aspect, for example, with the marketing of a web shop or with the selection of the shop system, we always know what needs to be considered in terms of the other areas of work. And in all the projects we are involved in, we always take great care to think in terms of the overall success – and to proactively hand over important preliminary work at the respective interfaces and thereby ensure a good exchange of relevant information.
As an online shop agency, we look back on a very long list of successful projects, most of which we have managed over long periods of time or are still managing.