Long-term digital success

Vision & Strategy

A clear vision and a strong strategy are vital to developing successful digital products. Without clear goals and a well-thought-out roadmap, it can be difficult to create a product that offers real added value and is successful on the market. A sound vision and strategy enable the definition of long-term goals, the understanding of customer needs and the development of the right products and services. They also help ensure efficient collaboration within your own teams and steer product development in the right direction. Last but not least, it is important to develop the strategy with enough flexibility to enable a company to respond quickly to changes in a constantly evolving market environment and to continuously optimise its activities.

Your contact for vision & strategy

Susann Höpel 

Susann Hoepel

Consultant Digital Projects


Your reliable partner for digital strategies

Defining vision and strategy for digital products is all about clarity and focus. It is important to understand the company and brand goals and to then translate them into a clear vision and strategy that is focused on digital products.

This includes conducting a thorough market and target audience analysis to ensure that the vision and strategy are based on customer needs. You need to set priorities to ensure that limited resources are best utilised. A clear vision and strategy provide orientation and enable targeted measures to achieve the set objectives. In doing so, it is important to regularly review and adjust the vision and strategy to make sure that they continue to meet the changing needs of the market and customers.

Our services

Our strategic expertise

In the digital world, experience is the key to successful strategy and vision.

With our many years of expertise in the conceptual design and implementation of digital products and services, we can support you in developing and bringing your vision to life. From the initial idea all the way through to the market launch, we can support you as a reliable partner and offer you customised solutions for a successful digital transformation.

Digital Transformation

Digital transformation is integral to the modern economy – enabling businesses to remain competitive in an ever-changing landscape. It involves taking full advantage of the opportunities offered by digital technologies and digitalising business processes, products and services to increase efficiency and customer satisfaction. Successful digital transformation calls for a strategic vision, the openness and ability to embrace new technologies and an organisational culture that supports change.

Digital Marketing Consulting

Are you looking to successfully position your company in the digital age? Targeted, strategic planning in the field of digital marketing is essential here. Advice from experts will help you develop and implement a customised marketing strategy. We will support you in all areas, from the analysis of your target group to the creation of content and social media campaigns. This will enable you to effectively achieve your marketing goals and stay ahead of the competition. You will greatly benefit from our expertise and experience in the digital world.

Developing new business models and services

The development of new digital business models and services is the key to successful companies’ digital transformation. With the use of technologies such as artificial intelligence, Internet of Things or blockchain, innovative products and services can be created to precisely meet the needs of your customers, while delivering competitive advantages. Agile, customer-oriented product development and a flexible, scalable technology ecosystem are essential. Let’s discuss your ideas and strategies to take your business to the next level of digital transformation.

Digital Brand Management

Digital brand management encompasses all activities that serve to present and strengthen a brand online. The goal is to establish a consistent and authentic brand message on various digital channels and to cultivate customer relationships. Through targeted campaigns, social media strategies and data-driven measures, brands can improve their online image and reach new target groups. Successful digital brand management calls for a deep understanding of the brand image, the target group and the use of digital channels.

Marketing Controlling

An ongoing, interdisciplinary analysis of marketing activities makes campaign successes measurable and lays the foundation for strategic decisions in marketing planning. The evaluation of data such as conversion rate, customer loyalty and ROI enables the timely identification of weaknesses and strengths in the marketing strategy and the direct implementation of targeted improvement measures. With well-established marketing controlling, companies can use their marketing budgets in a much more targeted way and achieve a more efficient customer approach.

To Marketing Controlling
CRM & Inbound Marketing

A CRM agency (Customer Relationship Management) handles a wide range of tasks and objectives, such as caring for existing customers or acquiring new customers. The effort involved in close collaboration between marketing and sales is scalable. The ideal interaction of CRM and inbound marketing as well as the ongoing analysis and monitoring of the generated data play an important role in this process. This enables companies to develop more targeted marketing campaigns, optimise their sales process and generally strengthen customer loyalty.

To CRM & Inbound Marketing
Demand Management

Demand management is a process that deals with the control, analysis and influence of the demand for products or services. The goal of demand management is to achieve a better match between supply and demand, ultimately ensuring the best possible utilisation of resources. It includes measures such as forecasting demand, via e.g. data, monitoring sales markets and targeted control of sales channels. Effective demand management helps avoid overstocking and bottlenecks, therefore minimising costs and risks.

Business Process Analysis

Business process analysis is a systematic approach to understanding, documenting and improving business processes. It aims to identify potential bottlenecks or inefficient processes and then develop solutions to optimise these processes. The goal of business process analysis is to make business processes more transparent and effective in view of improving the quality of products or services, reducing costs and increasing customer satisfaction. The results can then be used to design new processes, improve existing processes or even to carry out training measures for employees.

Cross-Functional Stakeholder Management

This service refers to the systematic monitoring and management of the relationships between a company and its stakeholders from different functional areas. It involves identifying, communicating and monitoring the needs and expectations of all relevant stakeholders in order to promote effective and sustainable collaboration. The aim is to achieve a good balance between the stakeholders’ interests and the company’s goals, enabling a mutual win-win situation. Regular steering committees are typical instruments of successful coordination.

Themes, Epics and User Story Definition

Themes, epics and user story definition are concepts used in agile software development to define and manage requirements and project goals. These concepts help break down requirements for software development into clear, understandable and actionable parts. They facilitate prioritisation as well as management of the various requirements and contribute to efficiency and transparency in development.

Business / IT Alignment

Business / IT alignment describes the close collaboration between the business and the IT department. It aims to define and implement common goals and processes by aligning business strategies, processes and technologies – for the best possible support of business operations and successful implementation of projects and initiatives. It helps create a common language and understanding between the parties involved, leading to better collaboration and increased efficiency.

Vision and Roadmap Definition

Vision and roadmap definition are two important concepts for planning and implementing business initiatives and projects. It allows a company’s or project’s goals and plans to be more clearly defined and communicated. At the same time, the process facilitates the monitoring of progress and goal achievement.

Vendor Selection

Vendor selection is the process of selecting a supplier or service provider for a specific task or project. It involves defining requirement profiles and evaluating potential suppliers as well as selecting the best options or evaluating the supplier. Vendor selection is an important step in the implementation and delivery of IT projects or IT services. It helps minimise the risk of errors and delays, and supports you in finding an efficient and cost-effective solution. An effective vendor selection process should be aligned with business requirements, technology and industry standards, as well as the vendor’s capabilities and experience. It should also include a comprehensive assessment of the vendor in terms of financial stability, customer satisfaction and technology expertise.

Technology Selection

In the technology selection process, a specific technology or technological system is selected for a specific business problem or project. To achieve the best possible selection, the exact requirements are identified and potential technologies are evaluated or tested comprehensively in terms of their reliability, scalability and integration possibilities with existing systems.

Product Selection

Successful product selection can help increase sales, strengthen customer loyalty and secure a company’s competitive advantage. However, it is important to regularly review and adjust this process to ensure that the company is always up to date. In order for a product to make it into the business or to replace an existing product in a promising way, various factors have to be considered during the product selection process. These include customer requirements, market trends, competitor analysis, technological capabilities and financial considerations. A thorough review of the available options and a weighing of their advantages and disadvantages helps to make the best decision for the company.

Digital products

Achieve greater success with strategically aligned products

Well thought-out and well-planned products make all the difference. Good planning reduces later loops and adjustments and results in a compelling, time- and cost-efficient product.

Digital Experience Platforms

Digital Experience Platforms

DXP, the Digital Experience Platform, is a vital part of many companies digitalisation strategy. A successful DXP strategy needs a clear vision and a common thread based on customer needs and business goals. To create a powerful, flexible and scalable DXP, future technological possibilities should also be explored so that the platform can keep pace with the changing needs of the business and the market. 


Mobile Ansicht der Headless Flip Website

The website is the digital flagship of a company and therefore a key component of the corporate strategy. A successful website has to be both functional and aesthetically pleasing while meeting the needs of the target group. To achieve this, a clear strategy and vision are necessary. It is important to combine the goals of the company with the needs of the target group and to create an optimal user experience. Technologies such as content management systems, databases, APIs and frameworks play an important role here. A successful website strategy also considers topics such as search engine optimisation, content strategy and performance optimisation. The vision should be designed for the long term and be able to adapt to changes in the market and the target group.



E-commerce has become an important business segment in recent years and is expected to grow in importance in the future. The right strategy and vision are decisive for success in e-commerce. A key aspect is the creation of a unique customer experience, which requires the seamless integration of online and offline channels. Additionally, a scalable infrastructure should be built to be able to work efficiently even with increasing demands and user numbers. Taking into account data protection aspects and an agile working approach are further important factors to be successful in e-commerce.

Web magazine

Web magazine

A web magazine is an organisation’s hub through which content is created, managed and shared. It brings all content together in one place to provide a comprehensive experience for visitors. A carefully planned strategy is critical to the success of a content hub, ensuring that relevant content is engaging and useful, and that a clear message reaches the users. The vision should be to understand the target audience and align it with the company’s goals to create an ideal user experience. A web magazine not only has to be attractively designed, but also technically optimised to load quickly and be easily located by search engines. A content hub is always successful when it contributes to strengthening brand awareness among users, generating traffic and increasing conversions.

Web & Mobile Apps

Ein Tablet zeigt die Website von Go in Stellplaner

Web and mobile apps are hugely important in today’s digital world. Companies that rely on a digital presence also need to look into the development of such apps in order to better reach their customers. But what does an effective strategy for the development of suitable apps look like? What aspects need to be considered during implementation? How can apps be integrated into a company’s overall strategy in a way that is meaningful? In this context, technology is also decisive. Companies need to keep an eye on the latest technologies and trends to remain competitive. A holistic approach that takes the company’s vision into account is essential to developing successful web and mobile apps.

Software as a Service

Software as a Service (SaaS) is a model whereby software applications are delivered as a service over the internet. With SaaS, companies can take advantage of cloud technology by renting a software platform instead of owning and operating it themselves. To ensure that the right software solution is selected for the business, it is important to adopt a strategic focus that meets business needs.  The strategy should focus on the benefits of SaaS, such as scalability, flexibility and potential savings. The vision with SaaS, on the other hand, includes the company’s long-term goals and how SaaS can contribute to achieving them.


Cloud technology has the potential to enable businesses to achieve flexibility and scalability that was previously inconceivable. It enables rapid response times to changing requirements without compromising capacity or security. An effective cloud strategy and vision can give businesses a real competitive edge. However, implementing the right cloud solution in the appropriate form, whether public, private or hybrid, requires careful planning and monitoring. A successful cloud strategy considers business needs, security concerns and cost factors. With a clear vision for the future of cloud adoption, organisations can select the best cloud options for their business goals and achieve the agility, efficiency and innovation required to succeed in the long term.

Immersive Technologies

Immersive technologies such as virtual reality, augmented reality and mixed reality offer huge potential to create new user experiences and business models. From product presentations to virtual training, there are countless fields of application. But how can companies exploit the full potential of these technologies? A strategy that focuses on the needs of the target group while taking into account the technological possibilities is essential here. A targeted selection of technology and integration into existing systems also call for a high level of expertise. A vision that builds on a company’s strategic goals while exploiting the potential of the technologies is decisive for successfully diving into the world of immersive technologies.

Would you like to see more?

Digital references

All disciplines
website / digital
Schubert Group Homepage in Macbook

Schubert international corporate website

Schubert’s new corporate website is the communication hub for all external and internal channels – state-of-the-art in terms of technology, content strategy and analytics. Available in several languages and encompassing roughly 650 individual pages per language. In spite of its overwhelming size, it is extremely intuitive to use: Specific content can be found quickly thanks to AI-based search options. Concept, design, technology and editorial work are all from a single source – “made by the Ruess Group”.

website / digital
Flip app website development

Flip app website development

UX design, UI design and back-end development for a headless CMS website. The latest design language linked with current web technology. The new website for the Stuttgart-based Flip start-up offers users an exciting user experience and preliminary information about Flip’s employee app.

Your contact for Vision & Strategy

Send us your requirements profile and any other questions you may have on the subject. We will be happy to prepare for an initial meeting with you.

Susann Höpel 

Susann Hoepel

Consultant Digital Projects