CRM & inbound marketing
CRM: Inbound marketing for 20% higher growth
The basic idea behind CRM and inbound marketing is that potential customers find the company on their own, contact it and these contacts are then nurtured until the order is placed. Due to the rapid increase in the importance of digital channels in decision-makers’ media use, the potential to increase sales with CRM has greatly increased. Over the same timeframe, methods have been further refined and the performance of software tools has increased considerably.
Your contact for CRM & Inbound Marketing
Brands need visibility
It is now becoming apparent that brand success cannot be achieved by digital means alone. Classic print campaigns are important to charge up the brand, to and give it a high level of awareness and recognition among a wide audience. Otherwise, interest in the brand and its perceived relevance in the digital channels will gradually diminish. We in Stuttgart will optimise your overall marketing.Aktuell zeigt sich, dass der Erfolg von Marken nicht alleine auf digitalem Wege zu erreichen ist. Klassische Printkampagnen sind wichtig, um die Marke aufzuladen und ihr eine hohe Bekanntheit in einem breiten Publikum zu geben. Das Interesse an der Marke und ihre wahrgenommene Relevanz in den digitalen Kanälen erlahmen sonst Schritt für Schritt. Wir in Stuttgart optimieren Ihr Marketing insgesamt.
Inbound marketing step by step
The starting point for inbound marketing is always an attempt to understand the target group as well as possible: How can I characterise my target group? Is there a buying centre? Is it helpful to formulate the individual roles in the form of personas? How does it search? In which environments can I best reach the target group? What information needs do the individual roles have in which phase of the purchase decision process? Which contact points play a role in the individual phases of the purchase decision process and what added value can I as a company provide there in each case?
The aim of the first contact phase is to generate leads, i.e. to make interested parties aware of the company and to win their e-mail address with interesting information offers. Provided this is done in accordance with the current data protection regulations, the e-mail address can be used and enriched for further marketing.
Wherever possible, and for reasons of efficiency, company responses are standardised and automated marketing is used. Where appropriate, chat functions or e-mail or telephone contact offers are used to promote personal dialogue and develop an ever better understanding of the interested party and his or her tasks. This way, the company can prove its expertise and develop a relationship with the potential customer. Key account managers then take over highly interesting contacts.