The media agency for worldwide media planning
Significant segments of the media world are in a state of considerable upheaval: Classic business models based primarily on print are working less and less; new channels with new advertising opportunities are quickly emerging. Media use changes considerably within generations,. It also differs according to country and world regions. Automation and AI are making inroads. The boundaries between advertising, editorial and technology are dissolving.
Wealth of experience
Leveraging potential with precision work
An online media agency and a partner who thinks across the board
The diversity of digital channels and especially advertising formats is huge. Which of them are worth spending money on? What would constitute excellent results? How much more impact can be achieved with a creative evolution of the campaign? The risk of wasting budgets with inefficient media placements is high – especially in digital media planning. And the more international your company operates, the more difficult, or at least resource-intensive, it is for you to check the quality of each individual medium and to implement and monitor complex planning in the next step.
As a digital media agency, we see our role as achieving measurable and tangible results for you – and not simply scattering budget in the hope that it will somehow work. We research accurate planning data and assess the quality of publishers’ offerings with a great deal of experience. We meticulously check the effect of individual placements shortly after they go live and adjust them as an integrated service if necessary.
As agencies that think across disciplines, we examine all campaign-relevant contact points, optimise each individual point and their interaction, based on real data. In our experience, this approach allows us to achieve much more impact from existing budgets than by planning and implementing individual measures.
- Our agencies don’t see advertising and media in isolation, but as part of integrated campaigns and an overall marketing strategy. Our consulting and media planning is geared towards ensuring that the entire package of measures achieves your marketing and sales objectives.
- As an optional service, we provide creative development with our advertising agency, develop all content for content marketing and provide the necessary digital platforms. From a single point of responsibility, you therefore receive closely integrated overall solutions to achieve your goals. And are ideally positioned to save considerable resources.
- For a whole range of industries, our agencies have extensive knowledge of the markets, target groups, client-side technologies and trends. Our consulting and media planning is that much more in-depth. Media expertise built up continuously since 1980.
- We serve many clients internationally, some globally. This is more advantageous for our clients than using different regional media agencies. So, if you’re looking for an international media agency, you have come to the right place.
Broad digital spectrum
The Ruess Group as an online media agency
The following list illustrates this, at least in part: The variety of digital advertising options is immense. Based on your objectives, our media agency develops strategies and plans for you that take full advantage of the opportunities offered by digital channels.
Online media planning services:
- Buying and placement of all international digital advertising formats
- Click- or visibility-optimised campaigns
- Native advertising campaigns
- Display and mobile formats
- Email marketing
- Banner, newsletter advertising (data-protection-compliant)Banner-, Newsletter-Werbung (Datenschutz-konform)
- Content marketing: media collaborations
- Formats for lead generation: white papers, webinars, podcasts
- 360° targeting incl. re-targeting (data-protection-compliant)
- Performance marketing agency: Monitoring of publisher data and other websites via an in-house ad server
- Search engine marketing: SEA agency, SEM agency, SEA consulting
- Google Ads agency: certified Google partner
- Social media marketing agency: Social media marketing strategies, social media marketing consulting, social media advertising (SMM), LinkedIn agency, Instagram, Facebook, Twitter, Xing, YouTube
- AGOF performance tracking, IVW-online etc.
- Tracking and reporting / Ad reporting
Regional, national and international
Classical media and campaigns
Large formats, high reach, fast reach build-up: Classical channels still play an important role for many brand objectives. Even in international B2B marketing, as a media agency we recommend running broad product or image campaigns alongside many digital activities to underscore the stature of the brand and create the type of broad awareness that distinguishes market leaders.
Classical media planning services:
- Buying and placement of all classical types of advertising
- Print: Ad placements and content formats for:
- Media events and conferences
- Out-of-home media
- Outdoor advertising
- Transport advertising
- Ambient advertising
Step by step to success
Our media agency’s approach
For larger media budgets and major projects, a structured approach is recommended to ensure that all relevant factors are considered and that campaign effectiveness is as high as possible.
This often begins with the definition of clear and meaningful objectives in consultation with our clients. For example, is the company really satisfied that the brand has built up high international awareness? How much budget will this require for media agencies in the next few years? Does the brand have that much time? Are investments also made in all other touchpoints to convert the built-up awareness into sales? It often makes more sense to use media in channels that support sales success more quickly and demonstrably.
In most assignments, we as a media agency proceed as follows: