Excellence & holistic approach

Social media marketing agency

Let’s face it, social media marketing agencies are a dime a dozen. One hipper than the next. And, of course, all of them have the coolest brands. But if you’re looking for a social media marketing agency that isn’t in love with its own reflection, one that doesn’t just celebrate itself and pull a solution out of the drawer even before being briefed, we might be the right social media marketing agency to help you reach your goals.

We are social media pragmatists – for us, social networks such as Facebook, Instagram, LinkedIn, YouTube, Tiktok or Xing (are they even still out there!?) are not a religion or a gospel, but instead – admittedly exciting – platforms within digital marketing to tell stories and build brands, position clever minds as thought leaders, and make potential customers aware of your offering. Sometimes subtly, sometimes directly. Or to recommend you as a potential employer. In other words, for us, social media platforms are a means to an end.

Social media marketing agency – creative artisans

What distinguishes us as a social media marketing agency? We approach every assignment with an entrepreneurial eye. We take a neutral, no-nonsense look at what goals your company wants to achieve and which platforms or measures would make the most sense. We not only look at your products and offer social media marketing services, but also at the expectations of your potential customers. We find the right ‘hooks’ for your topics and package them in appealing stories. When choosing formats – text, image, video, animation – we identify an ideal mix to ensure effective, high-impact social media campaigns.

To manage your social channels with authenticity and credibility, you need experienced experts with the right industry expertise. When used correctly, social media advertising can be a valuable cornerstone of online marketing and corporate communications. As a social media marketing agency, we combine strategic thinking with creative excellence. We use data-driven insights to optimise performance. And we value close, transparent collaboration with our clients.

The services we offer as a social media marketing agency

New platforms, changing user behaviour and non-stop technological advances are constantly confronting brands with new challenges. So how do you navigate safely through this ever-growing maze? The key lies in strategic planning, the roadmap to your social media success. As an experienced and visionary social media marketing agency, we can support you in this endeavour.

Strategic planning

The roadmap to your social media success

To strategic planning

Social media marketing

as a building block for performance marketing

To social media marketing

Social Media Content

Engaging, high-impact content: Creativity meets strategy

To social media content


Involve, emotionalise, fascinate

To Storytelling Agency

Why is strategic planning so decisive for a social media marketing agency?

Social media marketing companies need to stand out more than ever in a tangled web of brand messaging, content and digital interaction such as email marketing. A targeted, cohesive and well-thought-out approach to social media can not only increase your brand visibility, it will also inspire your audience’s trust and engagement. Think of strategic planning as a compass to guide you through the multi-layered social media landscape.

What makes the Ruess Group so different?
The Ruess Group isn’t just another digital marketing agency. We combine sector expertise with a proven passion for innovation. Our approach focuses on the specific needs of your organisation. Every brand is unique and this uniqueness needs to be recognised at every stage of social media strategy development.

The basics of strategic planning

Our process always begins with a comprehensive analysis. We look at your previous activities, your target group, your competitors and the current trends in your industry. This analysis serves as the foundation for the following key steps:

Setting goals:

What do you want to achieve on social media? Increase brand awareness, business goals, sales growth, community development or customer service? We define clear, measurable goals.

Target group identification:

Who do you want to reach? We define and segment your target group in order to reach exactly those people who are relevant to your company.

Content strategy:

Content is at the heart of social media. We develop a content plan that not only appeals, but also encourages interaction.

Channel selection:

Not every social media channel is right for every business. We are handling your social media channels and identify those that offer the most value for your brand.

Monitoring & customisation:

Social media is dynamic. Our strategies are not set in stone. We constantly monitor performance and adjust as needed.

Strategic planning: The roadmap to your social media marketing success

The digital world, especially the social media ecosystem, is evolving rapidly.

New platforms, changing user habits and non-stop technological advances are constantly presenting brands with new challenges. But how do you navigate safely through this ever-growing maze? The key lies in strategic planning, the roadmap to your social media marketing success. We can support your social media management as an experienced and visionary social media marketing agency.

Why is strategic planning so important?

In a jungle of brand messages, content and digital interaction, companies need to stand out more than ever. A targeted, cohesive and thoughtful approach to social media can not only increase your brand visibility, but also build trust and engagement with your target audience. Think of strategic planning as a compass to guide you through the multi-layered social media landscape.

What makes the Ruess Group different?

The Ruess Group is not just another social media marketing agency. We combine industry expertise with a passion for innovation. Our approach focuses on the individual needs of your organisation. Every brand is unique and this uniqueness should be considered at every stage of social media strategy development.

How you will benefit from working with the Ruess Group

  • Experience meets innovation: With our many years of experience in social media, we understand the tried and tested methods – while being very open to new ideas. We are always at the cutting edge.
  • Holistic approach: Our expertise covers all aspects of social media marketing. From creative content creation and targeted social media ads campaigns to detailed analyses – we offer everything from a single source.
  • Transparency and communication: With the Ruess Group, you’re more than just a client. You’re a partner. We believe in regular dialogue and complete transparency at every step along the way.
  • Sustainable success: Short-term success is great, but we think long-term. Our strategies are designed to bring your company lasting success in social media.

It takes more than just being there. A lot more!

In our stimulus-flooded digital world, it’s never enough to simply have a presence on key social media. Ensuring that your brand has the desired impact calls for careful planning, execution and monitoring. With the Ruess Group by your side, you can rest assured that your social media efforts are grounded in a solid strategic foundation.

Let’s embark on the journey together and pave the way to your social media success. Get in touch with us and find out how we can help you achieve your goals and break through the digital noise. Your roadmap to success awaits.

Social media content: Content that works – where creativity meets strategy

Social media content: Content that works – where creativity meets strategy

The social media cosmos is colourful, diverse and in constant motion. Companies that are looking to gain a foothold and succeed in this dynamic environment need more than just a presence: They need strategically selected and creatively designed content that reaches and appeals to their target group – motivating them to take action.

Our world has become increasingly demanding visually, textually and digitally. Your average social media user is confronted with a flood of content every minute of every day. Our job as your social media content marketing agency is to ensure that your messages don’t get lost in this deluge of information. At the epicentre of effective communication is content that engages, brand messages that captivate and stories that move. We combine artful creativity with data-driven strategy to create content that not only gets noticed but encourages sharing and response.

Expertise that sets the tone

We create content that catches the eye and triggers emotions and actions. We are a full-service social media marketing agency with an experienced content team that brings together specialised social media experts and expertise from the fields of marketing, psychology, graphic design, editing and data analysis. From visually stunning posts and video storytelling to compelling copy and informative infographics – we know how to present your brand in the best light and activate your target group. Our content isn’t based on assumptions, but on solid, data-driven strategies. We identify, analyse and understand your target audience to create customised content that delivers real value. By combining analytical and creative processes, we ensure that every piece of content is not only aesthetically appealing, but also strategically aligned.

Adaptability: Always at the cutting edge

The social media landscape is constantly changing. Trends shift rapidly and what is hot today may be outdated tomorrow. Our experts are always on the lookout for the latest trends and technologies to ensure that your content is not only up-to-date, but also forward-looking.

Content that drives conversion

Our focus isn’t just on creating visually stunning content, but also on generating conversion. We create content that guides your target group along the customer journey – from the first point of contact all the way to the purchase decision.

Measurable success: Data that speaks for itself

We use ongoing analyses to measure the success of each piece of content and use these insights to continuously refine and optimise your social media marketing strategy. This is how we ensure that your budget is used effectively and can achieve the greatest possible ROI.

A partnership that pays off

We see ourselves not only as your social media marketing agency, but as your partner. Your success is our success, which is why we are fully committed to your goals. We work with you to develop content that reinforces your brand message, inspires your target audience and drives your business forward in the digital space.

In a world where content is king, together we can create content that rules. With us, you have a partner at your side who combines creativity, strategy and expertise to make your brand successful in the digital world.

How to strategically integrate content into your social media presence

A perfect fit:

Choose content formats that match your brand and target group. A young audience will be interested in different formats than a professional B2B target group.

Quality over quantity:

Create high-quality content that offers your target group added value instead of focusing on the sheer quantity of posts.

Consistency and continuity:

A regular posting frequency and consistent quality will build a solid presence and trust within your community.


Use interactive content to enter into dialogue with your community and create a sense of belonging.


User-generated content and genuine insight into your company build closeness and strengthen the relationship with your target group.


Whether text-based, visual or in video format – tell stories that give your brand a human and tangible feel.


Show your followers that you value their interactions and feedback by responding to comments and featuring UGC (user-generated content).

Educational content:

Use infographics, articles or podcasts to share your expertise and position yourself as an expert in your industry via influencer marketing.


Be present by addressing current events or trends – always in line with your brand identity and values.

Social media marketing as a key component of performance marketing

Enough with the games! Social media isn’t only intended to entertain and inform, but also to contribute to a company’s success. We see social media marketing as an essential contributor to performance marketing. And we use Facebook, LinkedIn and YouTube marketing for lead generation. Twitter – sorry X – has become a thing of the past.

With its still impressive user base, Facebook offers a far-reaching platform for targeting and reaching a wide range of customers. On no other platform do users provide as much personal data as on Facebook! This makes Facebook the ideal advertising platform. Thanks to detailed targeting options, Facebook enables ads to be targeted precisely to demographic and psychographic user profiles. The use of Facebook Pixel, Lookalike Audiences and dynamic social media ads helps guide users through their customer journey and generate leads.

As the primary platform in the B2B sector, LinkedIn enables you to address your target groups with pinpoint accuracy. LinkedIn Lead Gen Forms and account-based marketing allow companies to target specific decision-makers and leverage data effectively for future marketing efforts. But we don’t want to delve too deeply into our bag of tricks here. Feel free to contact us to find out more about our far-reaching experience in social media marketing.

Here are a few examples of how we are using social media for our clients

ABB – Facebook Ads

ABB – Communicating with a B2B audience via Facebook Ads campaign

Simplifier AG Ads

Simplifier AG – Mit (oder trotz?) Humor Leads generieren


T-CON - Komplexe Themen kreativ übertragen

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Unsere Referenzen

All disciplines
social media / digital
Theegarten-Pactec LinkedIn Campaign

Theegarten-Pactec LinkedIn Campaign

We launched a successful LinkedIn campaign for packaging machine manufacturer Theegarten-Pactec to promote their presence at the ProSweets 2022 trade fair. We not only significantly increased visibility and the number of followers, we also succeeded in qualitatively winning over the relevant target groups.